Автор: Seaberg Название: Menu Design: Merchandising and Marketing, 4th Edit ISBN: 0471289833 ISBN-13(EAN): 9780471289838 Издательство: Wiley Рейтинг: Цена: 19792.00 р. Наличие на складе: Поставка под заказ.
Описание: Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant`s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
Автор: Moura Hector Название: Menu Planning ISBN: 1635497361 ISBN-13(EAN): 9781635497366 Издательство: Неизвестно Цена: 19633.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Автор: Duggan William Название: Creative Strategy: A Guide for Innovation ISBN: 0231160534 ISBN-13(EAN): 9780231160537 Издательство: Wiley Рейтинг: Цена: 2691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: William Duggan`s "Strategic Intuition" explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porter`s Five Forces or Design Thinking.
Описание: There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.
Автор: Fitzroy Название: Strategic Management ISBN: 1138849243 ISBN-13(EAN): 9781138849242 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies.
Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group.
Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.
Автор: Reillier Laure Claire Название: Platform Strategy ISBN: 1472480244 ISBN-13(EAN): 9781472480248 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.
Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
Автор: Kroenig, Matthew Название: The Logic of American Nuclear Strategy ISBN: 0190849185 ISBN-13(EAN): 9780190849184 Издательство: Oxford Academ Рейтинг: Цена: 5859.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What kind of nuclear strategy and posture does the United States need to defend itself and its allies? Contrary to conventional wisdom, this book explains why a robust nuclear posture, above and beyond a mere second-strike capability, contributes to a state`s national security goals.
Описание: Given the compelling need to understand how entrepreneurship can support the Sustainable Development Goals (SDGs) and be appropriately guided, this book explores how entrepreneurial thinking and action can support social change, and investigates alternative entrepreneurship approaches by drawing together different studies.
Описание: `The Strategically Networked Organization` shows top and upper-middle management how cultivating an understanding of intra-firm social relations can help them to build unique strategic advantage and make use of the day-to-day knowledge that emerges in the social connections and interactions within an organization.
Автор: Bartlett, Christopher A. (harvard University, Mass Название: Transnational management ISBN: 1108436692 ISBN-13(EAN): 9781108436694 Издательство: Cambridge Academ Рейтинг: Цена: 8235.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Transnational Management offers an integrated framework describing the strategic tasks, organizational capabilities and management roles and responsibilities for successful and responsible managers of international businesses in today`s global environment. Original frameworks, influential concepts and practical examples are included throughout.
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