A Concise Guide to Market Research, Sarstedt

Название: Market Leader 3rd Ed Marketing
ISBN: 1408220075 ISBN-13(EAN): 9781408220078
Издательство: Pearson Education
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Цена: от 819.00 р. 3570.00 -30%
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Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve
Название: Consumer Culture Theory
ISBN: 1787439070 ISBN-13(EAN): 9781787439078
Издательство: Emerald
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Цена: 14910.00 р.
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Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

Автор: Bradley Efron and Trevor Hastie
Название: Computer Age Statistical Inference
ISBN: 1107149894 ISBN-13(EAN): 9781107149892
Издательство: Cambridge Academ
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Цена: 9029.00 р.
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Описание: The twenty-first century has seen a breathtaking expansion of statistical methodology, both in scope and in influence. 'Big data', 'data science', and 'machine learning' have become familiar terms in the news, as statistical methods are brought to bear upon the enormous data sets of modern science and commerce. How did we get here? And where are we going? This book takes us on an exhilarating journey through the revolution in data analysis following the introduction of electronic computation in the 1950s. Beginning with classical inferential theories - Bayesian, frequentist, Fisherian - individual chapters take up a series of influential topics: survival analysis, logistic regression, empirical Bayes, the jackknife and bootstrap, random forests, neural networks, Markov chain Monte Carlo, inference after model selection, and dozens more. The distinctly modern approach integrates methodology and algorithms with statistical inference. The book ends with speculation on the future direction of statistics and data science.

Автор: McQuarrie Edward F.
Название: The Market Research Toolbox: A Concise Guide for Beginners
ISBN: 1412991730 ISBN-13(EAN): 9781412991735
Издательство: Sage Publications
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Цена: 13464.00 р.
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Описание: An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision.

Автор: McQuarrie Edward F.
Название: The Market Research Toolbox: A Concise Guide for Beginners
ISBN: 1452291586 ISBN-13(EAN): 9781452291581
Издательство: Sage Publications
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Цена: 18058.00 р.
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Описание: An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.