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Coffee Consumption and Coffee Industry Strategies in Brazil, de Almeida, Luciana Flor?ncio


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Цена: 29476.00р.
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Автор: de Almeida, Luciana Flor?ncio
Название:  Coffee Consumption and Coffee Industry Strategies in Brazil
ISBN: 9780128147214
Издательство: Elsevier Science
Классификация:

ISBN-10: 0128147210
Обложка/Формат: Paperback
Страницы: 352
Вес: 0.55 кг.
Дата издания: 01.03.2019
Серия: Woodhead publishing series in consumer science and strategic marketing
Язык: English
Размер: 153 x 229 x 22
Основная тема: Food Science
Подзаголовок: A Volume in the Consumer Science and Strategic Marketing Series
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание:

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world.

Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.

  • Presents strategies for transforming coffee consumption, production and retailing
  • Addresses market outlook, factors and trends
  • Outlines coffee industry strategies through business cases that highlight innovative practices
  • Discuss and present the certification role in the coffee producing strategy and retailing
  • The coffee waves and the specialty coffee impact in the consumption and at the retail level
  • Studies the role of retail and the consumer
  • Includes questions and exercises based on case studies and concepts



Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Автор: St P Slatter
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
ISBN: 1138793523 ISBN-13(EAN): 9781138793521
Издательство: Taylor&Francis
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Цена: 17609.00 р.
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Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Innovation Strategies in the Food Industry

Автор: Galanakis, Charis Michael
Название: Innovation Strategies in the Food Industry
ISBN: 0128037512 ISBN-13(EAN): 9780128037515
Издательство: Elsevier Science
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Цена: 18528.00 р.
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Описание:

Innovation Strategies in the Food Industry: Tools for Implementation is an indispensable resource for the food industry to introduce innovations in the market, stand out from the competition and satisfy consumer demands. This reference reports the most trend advances of the food science, while providing insights and ideas to overcome limitations for their actual implementation in the industry. Innovation Strategies in the Food Industry: Tools for Implementation fills the gap between strategy developers and technical R&D associates by interpreting the technological adequacy of innovative techniques with the reaction of related consumers. It deals with the interaction of academia and industry, describing innovation and long term R&D strategies to overcome bottlenecks during know-how transfer between these two sectors.

Competition and Marketing Strategies in the Pharmaceutical Industry (Rle Marketing)

Автор: St P. Slatter Stuart
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (Rle Marketing)
ISBN: 1138971367 ISBN-13(EAN): 9781138971363
Издательство: Taylor&Francis
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Цена: 7348.00 р.
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Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Green and Sustainable Medicinal Chemistry: Methods, Tools and Strategies for the 21st Century Pharmaceutical Industry

Автор: Summerton Louise, Sneddon Helen F., Jones Leonie C.
Название: Green and Sustainable Medicinal Chemistry: Methods, Tools and Strategies for the 21st Century Pharmaceutical Industry
ISBN: 1782624678 ISBN-13(EAN): 9781782624677
Издательство: Royal Society of Chemistry
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Цена: 31469.00 р.
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Описание: Featuring cutting-edge research, this is an invaluable reference on green chemical technologies and sustainability in pharmaceutical manufacturing for chemists across academia and industry.

Successful Social Media and Ecommerce Strategies in the Wine Industry

Автор: Gergely Szolnoki; Liz Thach; Dani Kolb
Название: Successful Social Media and Ecommerce Strategies in the Wine Industry
ISBN: 113760297X ISBN-13(EAN): 9781137602978
Издательство: Springer
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Цена: 7965.00 р.
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Описание: This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Espresso Coffee,

Автор: Andrea Illy
Название: Espresso Coffee,
ISBN: 0123703719 ISBN-13(EAN): 9780123703712
Издательство: Elsevier Science
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Цена: 16001.00 р.
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Описание: Written by leading coffee technology specialists in consultation with some of the world`s biggest coffee manufacturers. This book comprehensively covers topics such as agronomy, green coffee processing, roasting/grinding, packaging, percolating and decaffeination techniques.

Ceramic Materials from Coffee Bagasse Ash Waste

Автор: Wilson Acchar; Eduardo J. V. Dultra
Название: Ceramic Materials from Coffee Bagasse Ash Waste
ISBN: 3319152807 ISBN-13(EAN): 9783319152806
Издательство: Springer
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Цена: 7836.00 р.
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Описание: This book proposes the use of coffee bagasse ash (CBA) waste as raw material to be used in ceramic formulations. The approach presented here is a solution to a current ambiental problem as CBA waste is discharged in high amounts in agriculture. The authors analyze the potencial of CBA as a material to substitute feldspar in tile production.

The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business

Автор: Morris David J., Heyer Chris, LaFlamme Lon
Название: The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business
ISBN: 0692441875 ISBN-13(EAN): 9780692441879
Издательство: Неизвестно
Цена: 2935.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: -Creating your own Specific Brand Image (SBI) -Developing a flexible business that can evolve with industry trends -Using holistic branding to maximize your customer experience -Crafting a business that is unique with uncompromising quality -Creative ways to differentiate your coffee house -Barista hiring tips to ensure an engaging culture -Techniques to keep your staff motivated -Today's coffee house design trends -The role of the professional barista -Creating your own business plan -Weekly Playbook to increase ticket averages

Coffee

Автор: R. J. Clarke
Название: Coffee
ISBN: 9401086931 ISBN-13(EAN): 9789401086936
Издательство: Springer
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Цена: 13974.00 р.
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Описание: The term `coffee` comprises not only the consumable beverage obtained by extracting roasted coffee with hot water, but also a whole range of intermediate products starting from the freshly harvested coffee cherries.

Coffee

Автор: R. J. Clarke
Название: Coffee
ISBN: 9401080283 ISBN-13(EAN): 9789401080286
Издательство: Springer
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Цена: 13974.00 р.
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Описание: The present volume, Volume 2 in this planned series on coffee, deals with processing and follows on naturally from the first volume on the chemistry of coffee, which described its numerous constituents in the green (raw) and various product forms.

Handbook of Coffee Processing By-Products

Автор: Galanakis, Charis
Название: Handbook of Coffee Processing By-Products
ISBN: 0128112905 ISBN-13(EAN): 9780128112908
Издательство: Elsevier Science
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Цена: 19875.00 р.
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Описание:

Handbook of Coffee Processing By-Products: Sustainable Applications presents alternative and sustainable solutions for coffee processing by-products and specifies their industrial potential, both as a source for the recovery of bioactive compounds and their reutilization in the pharmaceutical, biotechnological, food, biotechnology, and cosmetic industries, also covering environmental and agronomic applications. This book addresses key topics specific to sustainable management in the coffee industry, placing an emphasis on integrated solutions for the valorization and upgrade of coffee processing by-products, biorefinery, and different techniques for the separation, extraction, recovery and formulation of polyphenols.


  • Specifies potential for the use of by-products as a source for the recovery of bioactive compounds and their reutilization in the pharmaceutical, biotechnological, food, biotechnology and cosmetic industries
  • Places emphasis on integrated solutions for the valorization and upgrade of coffee processing by-products, biorefinery, and different techniques for the separation, extraction, recovery and formulation of polyphenols

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