Автор: Phillips Angus Название: Turning the Page ISBN: 0415625653 ISBN-13(EAN): 9780415625654 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Book publishing has entered a period of considerable turbulence. There is considerable uncertainty about the future and what it holds. Physical bookstores are in trouble and the digital world favours the larger players such as Amazon, Apple and Google. In this book, Angus Phillips examine the themes that are shaping the future of the publishing industry and how we consume content.
Название: How to Market Books ISBN: 0749431059 ISBN-13(EAN): 9780749431051 Издательство: Kogan Page Цена: 2850.00 р. Наличие на складе: Нет в наличии.
Описание: Revised and updated, this guide to marketing for book and journal publishers offers practical advice on maximizing sales. This new edition, in an enlarged format, contains international examples.
Автор: Tungate Mark Название: Adland ISBN: 0749464313 ISBN-13(EAN): 9780749464318 Издательство: Kogan Page Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explore the advertising landscape from a global perspective.
Автор: Wirth Eileen Название: From Society Page to Front Page: Nebraska Women in Journalism ISBN: 0803232934 ISBN-13(EAN): 9780803232938 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2251.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Features remarkable women journalists who worked in every venue, from rural weeklies to TV
Описание: What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. This is edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. Contributors include: Faris Yakob, Strategist, creative director, writer, public speaker & geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder & Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman & Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand & Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson & and, Grimmer (HDMG); Stefan Terry, Founder of Leap of Being, former Managing Partner, Heavenly Group Ltd.
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