Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House - Penguin Рейтинг: Цена: 1979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 2391.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
A new form of investigative practice that uses architecture as an optical device to investigate armed conflicts and environmental destruction.
In recent years, the group Forensic Architecture began using novel research methods to undertake a series of investigations into human rights abuses. Today, the group provides crucial evidence for international courts and works with a wide range of activist groups, NGOs, Amnesty International, and the UN. Forensic Architecture has not only shed new light on human rights violations and state crimes across the globe, but has also created a new form of investigative practice that bears its name. The group uses architecture as an optical device to investigate armed conflicts and environmental destruction, as well as to cross-reference a variety of evidence sources, such as new media, remote sensing, material analysis, witness testimony, and crowd-sourcing.
In Forensic Architecture, Eyal Weizman, the group's founder, provides, for the first time, an in-depthintroduction to the history, practice, assumptions, potentials, and double binds of this practice. The book includes an extensive array of images, maps, and detailed documentation that records the intricate work the group has performed. Traversing multiple scales and durations, the case studies in this volume include the analysis of the shrapnel fragments in a room struck by drones in Pakistan, the reconstruction of a contested shooting in the West Bank, the architectural recreation of a secret Syrian detention center from the memory of its survivors, a blow-by-blow account of a day-long battle in Gaza, and an investigation of environmental violence and climate change in the Guatemalan highlands and elsewhere.
Weizman's Forensic Architecture, stunning and shocking in its critical narrative, powerful images, and daring investigations, presents a new form of public truth, technologically, architecturally, and aesthetically produced. The practice calls for a transformative politics in which architecture as a field of knowledge and a mode of interpretation exposes and confronts ever-new forms of state violence and secrecy.
Автор: Eyal Weizman Tom Keenan Название: Images of Conviction: The Construction of Visual Evidence ISBN: 2365110835 ISBN-13(EAN): 9782365110839 Издательство: Неизвестно Рейтинг: Цена: 11208.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Images of Conviction shows, through 11 cases, how the photographic image is constructed to become evidence. From the scientific methods developed by Alphonse Bertillon, a criminologist who worked for the Pr fecture de Police de Paris in the late 19th century, to the first aerial images of the front taken by the army during World War I, to the shots allowing the victims of Stalin's Great Purge to be identified--for over 150 years photography has served as proof, testifying to crime and thus seeming to deliver truths. In the 11 cases presented here, each one situated within its historical and political context, the question of the status of images is acutely posed. Whether it be the famous shots of the Shroud of Turin, the images of the Nuremberg trial, the skull of Josef Mengele or photos taken with cell phones recording the damage of drone strikes in Afghanistan and Israel, forensic images are now part of any police or political investigation.
Описание: This powerful new reading of Moby-Dick brings into play some of the most consequential theoretical developments of the last three decades in philosophy, cultural studies, and literary criticism. It takes account of four trends in innovative critical thought: recent theories of power, as articulated by Foucault, Deleuze, Butler, and Agamben; theories of trauma and testimony developed by Felman and Caruth; the new thinking of ethics, articulated by Levinas and Derrida; and the new thinking of history developed by New Historicism. All four, the author argues, participate in a groundbreaking new elaboration of the concept of disaster. Moby-Dick's privilege, the author claims, anticipates this new thinking of the disaster and shows that it demands simultaneously a new thinking of the literary. Read from this perspective, Melville's novel can both be illuminated by these recent theoretical developments and, in turn, illuminate them, adding new and complex dimensions to their findings.
Описание: A globally renowned economist and expert on rationality presents a spirited and entertaining defence of our emotions, how we got them, and why it`s better to be irrational.
Автор: Poleg Eyal Название: Approaching the Bible in Medieval England ISBN: 0719089549 ISBN-13(EAN): 9780719089541 Издательство: NBN International Рейтинг: Цена: 17952.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Traces how the Bible came to be known by lay people through different mediums. It brings together intellectual and religious history with art history, music, literature and social history to trace how the Bible was sung and preached, revered and studied in thirteenth- and fourteenth-century England. -- .
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