Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
Автор: Joanna K. Love Название: Soda Goes Pop: Pepsi-Cola Advertising and Popular Music ISBN: 0472074024 ISBN-13(EAN): 9780472074020 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11504.00 р. Наличие на складе: Нет в наличии.
Описание: How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi`s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising.
Автор: A. Mair Название: Honda`s Global Local Corporation ISBN: 0333586832 ISBN-13(EAN): 9780333586839 Издательство: Springer Рейтинг: Цена: 21661.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume covers Honda`s manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with Western firms, political controversy and the role of concepts and ideas, in Japan, North America and Europe.
Автор: Colas Alejandro, Edwards Jason, Levi Jane Название: Food, Politics, and Society: Social Theory and the Modern Food System ISBN: 0520291956 ISBN-13(EAN): 9780520291959 Издательство: Wiley Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Food and drink has been a focal point of modern social theory since the inception of agrarian capitalism and the industrial revolution. From Adam Smith to Mary Douglas, major thinkers have used key concepts like identity, exchange, culture, and class to explain the modern food system. Food, Politics, and Society offers a historical and sociological survey of how these various ideas and the practices that accompany them have shaped our understanding and organization of the production, processing, preparation, serving, and consumption of food and drink in modern societies. Divided into twelve chapters and drawing on a wide range of historical and empirical illustrations, this book provides a concise, informed, and accessible survey of the interaction between social theory and food and drink. It is perfect for courses in a wide range of disciplines.
Автор: Jones, Geoffrey Название: British Multinational Banking, 1830-1990 ISBN: 019820602X ISBN-13(EAN): 9780198206026 Издательство: Oxford Academ Рейтинг: Цена: 9979.00 р. Наличие на складе: Поставка под заказ.
Описание: This general history of British multinational banking analyzes the emergence, growth and performance of UK banks from their origins in the 1830s to the present day. It is based on a range of confidential banking records, placed in the context of modern theories of competitive advantage.
Автор: Solomon, Aubrey Название: Fox film corporation, 1915-1935 ISBN: 1476666008 ISBN-13(EAN): 9781476666006 Издательство: Turpin Рейтинг: Цена: 7383.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In 1929, Hollywood mogul William Fox came close to controlling the entire motion picture industry. His Fox Film Corporation had grown into a globe-spanning $300 million empire. The 25-year lifespan of the Fox Film Corporation is chronicled in this thorough illustrated history. Included are never-before-published financial figures, and a detailed filmogaphy of the studio`s 1100-plus releases.
Описание: This edited volume offers an historical approach to analysing how multinational enterprise has developed over time around the world, through a series of well-crafted chapters, on important topics in international economic and business history, written by authorities in their respective fields of study and research.
Автор: Xiang Lanxin Название: The Origins of the Boxer War: A Multinational Study ISBN: 1138879223 ISBN-13(EAN): 9781138879225 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This panoramic view of the origins of the Boxer War explodes the myths that have accrued around this controversial episode of Chinese history.
Автор: Owen Название: The Corporation under Russian Law, 1800–1917 ISBN: 0521391261 ISBN-13(EAN): 9780521391269 Издательство: Cambridge Academ Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The emphasis of this study on the uneasy accommodation between tsarist autocracy and the modern corporation clarifies aspects of Russian political, economic, and cultural life that hindered the development of capitalism on the eastern periphery of Europe.
Автор: Colas Alejandro, Edwards Jason, Levi Jane Название: Food, Politics, and Society: Social Theory and the Modern Food System ISBN: 0520291948 ISBN-13(EAN): 9780520291942 Издательство: Wiley Рейтинг: Цена: 12672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Food and drink has been a focal point of modern social theory since the inception of agrarian capitalism and the industrial revolution. From Adam Smith to Mary Douglas, major thinkers have used key concepts like identity, exchange, culture, and class to explain the modern food system. Food, Politics, and Society offers a historical and sociological survey of how these various ideas and the practices that accompany them have shaped our understanding and organization of the production, processing, preparation, serving, and consumption of food and drink in modern societies. Divided into twelve chapters and drawing on a wide range of historical and empirical illustrations, this book provides a concise, informed, and accessible survey of the interaction between social theory and food and drink. It is perfect for courses in a wide range of disciplines.
Автор: Simons Graham M. Название: The British Overseas Airways Corporation: A History ISBN: 1473883571 ISBN-13(EAN): 9781473883574 Издательство: Неизвестно Рейтинг: Цена: 4752.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The British Overseas Airways Corporation was the British state-owned airline created in 1940 by the merger of Imperial Airways and British Airways Ltd. This is a comprehensive and well-researched history of the company, from origin to closure.
Описание: Counter-Cola charts the history of one of the world's most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations--liberal, developmentalist, neoliberal--of the twentieth and twenty-first centuries.
Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to either assimilate critiques or reveal its limits.
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