Persona Studies: An Introduction, P. David Marshall, Christopher Moore, Kim Barbour
Автор: Saint John III, Burton Название: Public Relations and the Corporate Persona ISBN: 0367874652 ISBN-13(EAN): 9780367874650 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to
Автор: Mould David H. Название: Postcards from Stanland: Journeys in Central Asia ISBN: 0821421778 ISBN-13(EAN): 9780821421772 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3129.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol Empire, for the nineteenth-century struggle between the Russian and British empires, and for the NATO campaign in Afghanistan. Today, multinationals and nations compete for the oil and gas reserves of the Caspian Sea and for control of the pipelines. Yet “Stanland” is still, to many, a terra incognita, a geographical blank.
Beginning in the mid-1990s, academic and journalist David Mould’s career took him to the region on Fulbright Fellowships and contracts as a media trainer and consultant for UNESCO and USAID, among others. In Postcards from Stanland, he takes readers along with him on his encounters with the people, landscapes, and customs of the diverse countries—Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan—he came to love. He talks with teachers, students, politicians, environmental activists, bloggers, cab drivers, merchants, Peace Corps volunteers, and more.
Until now, few books for a nonspecialist readership have been written on the region, and while Mould brings his own considerable expertise to bear on his account—for example, he is one of the few scholars to have conducted research on post-Soviet media in the region—the book is above all a tapestry of place and a valuable contribution to our understanding of the post-Soviet world.
Автор: Baym Nancy K. Название: Personal Connections in the Digital Age ISBN: 0745670342 ISBN-13(EAN): 9780745670348 Издательство: Wiley Рейтинг: Цена: 2533.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about their effects on our lives.
Автор: David H. Mould Название: Postcards from Stanland: Journeys in Central Asia ISBN: 082142176X ISBN-13(EAN): 9780821421765 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7518.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol Empire, for the nineteenth-century struggle between the Russian and British empires, and for the NATO campaign in Afghanistan. Today, multinationals and nations compete for the oil and gas reserves of the Caspian Sea and for control of the pipelines. Yet “Stanland” is still, to many, a terra incognita, a geographical blank.
Beginning in the mid-1990s, academic and journalist David Mould’s career took him to the region on Fulbright Fellowships and contracts as a media trainer and consultant for UNESCO and USAID, among others. In Postcards from Stanland, he takes readers along with him on his encounters with the people, landscapes, and customs of the diverse countries—Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan—he came to love. He talks with teachers, students, politicians, environmental activists, bloggers, cab drivers, merchants, Peace Corps volunteers, and more.
Until now, few books for a nonspecialist readership have been written on the region, and while Mould brings his own considerable expertise to bear on his account—for example, he is one of the few scholars to have conducted research on post-Soviet media in the region—the book is above all a tapestry of place and a valuable contribution to our understanding of the post-Soviet world.
Автор: Katz, Elihu Lazarsfeld, Paul F. Roper, Elmo Название: Personal influence ISBN: 1412805074 ISBN-13(EAN): 9781412805070 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld`s serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
Автор: Saint John Iii Название: Public Relations and the Corporate Persona ISBN: 1138945013 ISBN-13(EAN): 9781138945012 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the -corporate persona-, they aimed to convince citizens that they share common aspirations - and moreover that their corporate -soul- works as a beneficent force in society.
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative.
This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.
Автор: Peter Copeland, John Maxwell Hamilton Название: Finding the News: Adventures of a Young Reporter ISBN: 0807171921 ISBN-13(EAN): 9780807171929 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5405.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tells Peter Copeland`s fast-paced story of becoming a distinguished journalist. Replete with behind-the-scenes stories about learning the trade, Copeland`s inspiring account builds into a heartfelt defense of journalism "done the right way" and serves as a call to action for today`s reporters.
Название: Global health and security ISBN: 1138677361 ISBN-13(EAN): 9781138677364 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The past decade has witnessed a significant increase in the construction of health as a security issue by national governments and multilateral organizations. This book provides the first critical, feminist analysis of the flesh-and-blood impacts of the securitization of health on different bodies, while broadening the scope of what we understand as global health security.
It looks at how feminist perspectives on health and security can lead to different questions about health and in/security, problematizing some of the 'common sense' assumptions that underlie much of the discourse in this area. It considers the norms, ideologies, and vested interests that frame specific 'threats' to health and policy responses, while exposing how the current governance of the global economy shapes new threats to health. Some chapters focus on conflict, war and complex emergencies, while others move from a 'high political' focus to the domain of subtler and often insidious structural violence, illuminating the impacts of hegemonic masculinities and the neoliberal governance of the global economy on health and life chances.
Highlighting the critical intersections across health, gender and security, this book is an important contribution to scholarship on health and security, global health, public health and gender studies.
Автор: Elixhauser, Sophie Cacilie (university Of Aberdeen, Uk) Название: Negotiating personal autonomy elix ISBN: 1138068551 ISBN-13(EAN): 9781138068551 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Negotiating Personal Autonomy offers a detailed ethnographic examination of personal autonomy and social life in East Greenland.
Examining verbal and non-verbal communication in interpersonal encounters, Elixhauser argues that social life in the region is characterized by relationships based upon a particular care to respect other people's personal autonomy. Exploring this high valuation of personal autonomy, she asserts that a person in East Greenland is a highly permeable entity that is neither bounded by the body nor even necessarily human. In so doing, she also puts forward a new approach to the anthropological study of communication. An important addition to the corpus of ethnographic literature about the people of East Greenland, Elixhauser's work will be of interest to scholars of the Arctic and the North, Greenland, social and cultural anthropology, and human geography. Her conclusion that, in East Greenland, the 'inner' self cannot be separated from the 'public' persona will also be of interest to scholars working on the self across the humanities and social sciences.
Описание: This work examines expressions of personal hostility and animosity toward presidents-even beloved ones-throughout American history and their impact on policymaking, politics, and culture. People involved or simply interested in politics often ask whether today`s political environment is more toxic than ever before.
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