Public Relations and the Corporate Persona, Saint John III, Burton
Автор: Mould David H. Название: Postcards from Stanland: Journeys in Central Asia ISBN: 0821421778 ISBN-13(EAN): 9780821421772 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3129.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol Empire, for the nineteenth-century struggle between the Russian and British empires, and for the NATO campaign in Afghanistan. Today, multinationals and nations compete for the oil and gas reserves of the Caspian Sea and for control of the pipelines. Yet “Stanland” is still, to many, a terra incognita, a geographical blank.
Beginning in the mid-1990s, academic and journalist David Mould’s career took him to the region on Fulbright Fellowships and contracts as a media trainer and consultant for UNESCO and USAID, among others. In Postcards from Stanland, he takes readers along with him on his encounters with the people, landscapes, and customs of the diverse countries—Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan—he came to love. He talks with teachers, students, politicians, environmental activists, bloggers, cab drivers, merchants, Peace Corps volunteers, and more.
Until now, few books for a nonspecialist readership have been written on the region, and while Mould brings his own considerable expertise to bear on his account—for example, he is one of the few scholars to have conducted research on post-Soviet media in the region—the book is above all a tapestry of place and a valuable contribution to our understanding of the post-Soviet world.
Автор: Saint John Iii Название: Public Relations and the Corporate Persona ISBN: 1138945013 ISBN-13(EAN): 9781138945012 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the -corporate persona-, they aimed to convince citizens that they share common aspirations - and moreover that their corporate -soul- works as a beneficent force in society.
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative.
This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.
Автор: P. David Marshall, Christopher Moore, Kim Barbour Название: Persona Studies: An Introduction ISBN: 1118935047 ISBN-13(EAN): 9781118935040 Издательство: Wiley Рейтинг: Цена: 8070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The definitive and first major text on personas in contemporary culture
Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves--curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture.
This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included--examining personas of the artist, gamer, and professional--to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book:
Analyzes how identities linked to data are cultivated, curated and mined for various purposes
Discusses the mediated blending of media and different types of interpersonal communication
Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization
Translates new research, concept, theories, methods, and approaches into clear case studies and applications
Examines the personalization of public, private, and intimate information in the building of new personas
Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.
Автор: Katz, Elihu Lazarsfeld, Paul F. Roper, Elmo Название: Personal influence ISBN: 1412805074 ISBN-13(EAN): 9781412805070 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld`s serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
Описание: Influenza was the great killer of the nineteenth and twentieth centuries, and the so-called 'Russian flu' killed around 1 million people across Europe in 1889-93 - including the second-in-line to the British throne, the Duke of Clarence. The Spanish flu of 1918, meanwhile, would kill 50 million people - nearly 3% of the world's population. Here, Mark Honigsbaum outlines the history of influenza in the period, and describes how the fear of disease permeated Victorian culture. These fears were amplified by the invention of the telegraph and the ability of the new mass-market press to whip up public hysteria. The flu was therefore a barometer of wider fin de siecle social and cultural anxieties - playing on fears engendered by economic decline, technology, urbanisation and degeneration. A History of the Great Influenza Pandemics is a vital new contribution towards our understanding of European history and the history of the media.
Название: Youth drinking cultures in a digital world ISBN: 1138959049 ISBN-13(EAN): 9781138959040 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on how pervasive social networking technologies contribute to drinking cultures. It brings together international contributions from leading researchers to explore how new technologies are reconfiguring the key themes, traditional interests, practices and concerns of alcohol related research with young people.
Описание: This work examines expressions of personal hostility and animosity toward presidents-even beloved ones-throughout American history and their impact on policymaking, politics, and culture. People involved or simply interested in politics often ask whether today`s political environment is more toxic than ever before.
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Автор: Cornelissen Joep P Название: Corporate Communication ISBN: 1473953707 ISBN-13(EAN): 9781473953703 Издательство: Sage Publications Рейтинг: Цена: 6651.00 р. Наличие на складе: Поставка под заказ.
Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
Автор: Baym, Nancy K. Название: Personal connections in the digital age ISBN: 0745643329 ISBN-13(EAN): 9780745643328 Издательство: Wiley Рейтинг: Цена: 2533.00 р. Наличие на складе: Поставка под заказ.
Автор: Anita L. Vangelisti, Daniel Perlman Название: The Cambridge Handbook of Personal Relationships ISBN: 1107130263 ISBN-13(EAN): 9781107130265 Издательство: Cambridge Academ Рейтинг: Цена: 28987.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the field of personal relationships having grown dramatically in the past quarter century, The Cambridge Handbook of Personal Relationships serves as a benchmark of the current state of scholarship, synthesizing the extant theoretical and empirical literature, tracing its historical roots, and making recommendations for future directions.
Автор: Mateusz Grzesiak Название: Personal Brand Creation in the Digital Age ISBN: 3319696963 ISBN-13(EAN): 9783319696966 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.
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