Описание: This book offers new data in the field of Systemic-Structural Activity Theory (SSAT). It includes unpublished data and new findings, which includes theoretical and practical applications, offering a unified framework not only for ergonomists and work psychologists, but also for economists who study productivity and the efficiency of human work.
Описание: Applied Spatial Cognition illustrates the vital link between research and application in spatial cognition, featuring an impressive vista ranging from applied research to applications of cognitive technology. Chapters throughout the book, which ar
Описание: This volume presents innovative and contemporary methodologies and intervention protocols for the enhancement of positive psychological attributes in multicultural professional and organizational contexts. Most methods, models and approaches that underpin positive psychological interventions are confined to clinical samples, closed systems or monocultural contexts, which restrict their applicability to particular contexts. Extensive practical intervention protocols, designs and methods which usually accompany first draft intervention papers are condensed into brief paragraphs in final manuscripts or removed in their entirety. This, in turn, reduces their potential for replicability or adoption by consumers, practitioners, or industry. This volume develops guidelines for enhancing positive psychological attributes, such as positive moods (e.g. positive affect; life satisfaction), strengths (e.g. gratitude; humour), cognitions (e.g. hope; optimism) and behaviours (e.g. emotional regulation; positive relationship building) within various multicultural contexts. Thereby, it shows how positive psychology interventions can be replicated to a wide-range of contexts beyond those in which they were developed.
Applications of Mass Spectrometry Imaging to Cancer, the latest volume in the Advances in Cancer Research provides invaluable information on the exciting and fast-moving field of cancer research. This volume presents original reviews on applications of mass spectrometry imaging to cancer.
Автор: Bowling Название: Research and Theory on Workplace Aggression ISBN: 1107097827 ISBN-13(EAN): 9781107097827 Издательство: Cambridge Academ Рейтинг: Цена: 9821.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume, which includes chapters written by leading workplace aggression scholars, addresses three primary topics of workplace aggression: its measurement, predictors and consequences; its social context; and its prevention. Covering a broad conceptualization of workplace aggression, it will be useful to students and researchers of management and psychology.
Описание: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Описание: This book examines the intricate challenges faced by women and families during the transition to motherhood. It presents unique theoretical and methodological approaches to studying women’s transition from being employees to working mothers. Its focus is on the impact of work on the transition to motherhood, and the impact of motherhood on women’s working arrangements, work attitudes, work experiences and perspectives. Special attention is given to intervention research that can enhance the health and well-being of mothers and employers as they reconcile demands of the family-work interface.Integrating theoretical framework development and methodological considerations, this book provides an in-depth introduction to the topic. It brings together researchers and experts on the work-family interface, on workplace discrimination during pregnancy and early motherhood, and well-being.
Автор: Williams Jerome D., Lee Wei-Na, Haugtvedt Curtis P. Название: Diversity in Advertising: Broadening the Scope of Research Directions ISBN: 1138012823 ISBN-13(EAN): 9781138012820 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide
Автор: Henderson Fred Название: Capitalism and the Consumer (Rle Consumer Behaviour) ISBN: 1138832774 ISBN-13(EAN): 9781138832770 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.
Описание: These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors analyse how the experience of Europe, Japan and North America fit this general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns of consumption over the last two centuries.
Название: Qualitative Research Methods in Consumer Psychology ISBN: 1138023493 ISBN-13(EAN): 9781138023499 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Автор: Foxall, Gordon|| Название: Context and Cognition in Consumer Research ISBN: 1138778206 ISBN-13(EAN): 9781138778207 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work pays particular attention to the roles of perception and emotion in accounting for consumers` actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.
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