Strategic Communication and its Role in Conflict News, Marc Jungblut
Автор: Men, Linjuan Rita (university Of Florida, U.s.a.) Название: Strategic communication for startups and entrepreneurs in china ISBN: 0367222841 ISBN-13(EAN): 9780367222840 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Описание: This book provides media professionals the savvy they need to navigate the world of finance and money. It breaks down essential skills like how to interpret key financial data on companies and employ that research in crafting compelling stories and messages for both readers and clients.
Автор: Dainton Marianne, Lannutti Pamela J. Название: Strategic Communication Research Methods ISBN: 1516543505 ISBN-13(EAN): 9781516543502 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12785.00 р. Наличие на складе: Поставка под заказ.
Описание:
Strategic Communication Research Methods highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge.
Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach.
Straightforward, accessible, and highly practical, Strategic Communication Research Methods helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.
Marianne Dainton (Ph.D., The Ohio State University) is a professor of communication at La Salle University. Dr. Dainton is the author/coauthor of Communication and Relational Maintenance, Applying Communication Theory for Professional Life, and Maintaining Black Marriage. She sits on the editorial board of numerous communication and family studies journals.
Pamela J. Lannutti (Ph.D., University of Georgia) is a professor and the director of the Center for Human Sexuality Studies at Widener University. Dr. Lannutti is the author of the award-winning Experiencing Same-Sex Marriage: Individuals, Couples, and Social Networks and past editor of Communication Quarterly. Her research has appeared in top communication and interdisciplinary journals.
Описание: This book provides media professionals the savvy they need to navigate the world of finance and money. It breaks down essential skills like how to interpret key financial data on companies and employ that research in crafting compelling stories and messages for both readers and clients.
Автор: Botan Carl H. Название: The Handbook of Strategic Communication ISBN: 1118852141 ISBN-13(EAN): 9781118852149 Издательство: Wiley Рейтинг: Цена: 23910.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Presents cocreational perspectives on current international practices and theories relevant to strategic communication
The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field.
This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication--public relations, marketing communication, and health communication--and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume:
Challenges common assumptions about the narrowness of strategic communication
Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields
Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication
Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication
Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala
The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.
Автор: Lyon, Alexander Название: Case studies in courageous organizational communication ISBN: 1433131234 ISBN-13(EAN): 9781433131233 Издательство: Peter Lang Рейтинг: Цена: 9364.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Alexander Lyon presents 31 case studies in organizational communication that explore issues of courageous communication. Through case studies on many well-known organizations such as Google, the Miami Dolphins, NASA, Comcast, the Boy Scouts of America, Netflix, Taco Bell, Massachusetts General Hospital, Merck Pharmaceuticals, and others, the book articulates a communication-based model of courage around four themes: Courageous communication is collaborative, upward, transparent, and engaging.
The book presents both effective and cautionary portraits of organizations as they responded to complex issues. It situates the case studies in existing literature and provides practical guidance for enacting courageous communication in professional settings.
Описание: The Role of Information and Communication Technologies in Postconfl ict Reconstruction studies explores the transformative role that Information and Communication Technologies (ICTs) can have in postconfl ict nations during the process of reconstruction. It examines how policymakers, the donor community, and the private sector have prioritized and sequenced ICT initiatives in the aftermath of confl ict. Case studies look at countries at different stages of post-confl ict reconstruction in Afghanistan, Liberia, Rwanda and Timor-Leste, and postrevolution in Tunisia. In addition, the report proposes a conceptual framework to understand how ICTs can contribute to improving service delivery and assisting with nation-building. The opening chapter of the report gives an overview of the relationship between confl ict, reconstruction, and the role of ICTs. It builds on experience within the Bank as well as on a wide range of practitioner, academic, and other literature. The second chapter seeks to establish a framework for understanding the ways in which ICTs interact with societies in transition from violence to stability, and for leveraging their potential to further that transition. The roots of this lie in understanding two fields of study, policy and practice: - Analysis of confl ict and post-confl ict reconstruction, and - Analysis of ICTs and the development of an information society. Chapter three then analyses the relationship between these two fi elds and proposes a framework for analysis and policy development. The fourth chapter makes a number of recommendations to the World Bank Group, to other donors and development actors, as well as to the governments of countries emerging from violent confl ict, and suggests areas for further research.
Автор: Evgeny Pashentsev Название: Strategic Communication in EU-Russia Relations ISBN: 3030272524 ISBN-13(EAN): 9783030272524 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
“This book is a timely reminder of the ties that join Russia and the European Union and the opportunities that still exist to improve a troubled relationship. The book does not shy away from the difficulties that the relationship currently faces, but seeks to find opportunities in these obstacles that could lead to improvements. With the voice of Russian scholars fully audible in this excellent collection of essays, this book provides an excellent opportunities for English-speaking audiences to learn more about this complex relationship.”
Victor Bulmer-Thomas, Chatham House, UK
“The thinking of Evgeny Pashentsev in this volume presents an enlightening analysis and synthesis of the integration of the political, social, cultural and technological advances around the globe with respect to their impact on EU-Russia relations. His chapters are a must read for both scholars and strategic consultants who seek to understand the future of the paradigm shift taking place in these countries.”
Bruce I. Newman, DePaul University, USA, and Founding Editor-in-Chief, Journal of Political Marketing
In this book the international team of EU, Russian and US researchers focus on the dangerous challenges of the current unstable international equilibrium and opportunities of the breakthrough for a better future. Eight chapters engage with a variety of issues, ranging from general tendencies and controversies in EU–Russia strategic communication and its political and economic aspects to reputation management of Russian companies in the EU and the psychological aspect of US sanctions in EU-Russia relations. Analyzing the security dimension, the authors focus on the geopolitical threats, opportunities and risks of advanced technologies such as artificial intelligence, robotics, cyborgization and human genetics.
Описание: This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.
Описание: Foreword by Franco Frattini1. Introduction. EU-Russia Relations: Per aspera ad astra (Evgeny Pashentsev) Part 1. EU-Russia Strategic Communication: Tendencies and Controversies2. Strategic Communication in EU-Russia Relations (Evgeny Pashentsev)3. Focusing on Common Geopolitical Interests: Changing the Focus in EU-Russia Dialogue and Communication? (Pierre-Emmanuel Thomann)4. Cooperation and Trust: When Russia and the European Union Listen to Themselves (Marius Vacarelu) Part 2. EU-Russia Strategic Communication: Political and Economic Aspects5. Character Assassination and Image Prepare in Strategic Public Diplomacy: The Practice of EU - Russia Relations (Sergei A. Samoilenko, Marlene Laruelle)6. Reputation Management of Russian Companies in the European Union in the Context of Russia and the EU's Strategic Communication (Darya Bazarkina, Kaleria Kramar)7. "Countering America's Adversaries Through Sanctions Act" The Psychological Aspect and Its Meaning to the EU-Russia Relations (Evgeny Pashentsev) Part 3. EU-Russia Strategic Communication in Security Dimension8. Global Shifts and Their Impact on Russia-EU Strategic Communication (Evgeny Pashentsev)9. Counter-Terrorism as a Part of Strategic Communication: The EU's Experience and Possibilities for Russia (Darya Bazarkina) IndexContributors
Автор: Canary Название: Strategic Conflict ISBN: 0805850635 ISBN-13(EAN): 9780805850635 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Conflict offers a research-based, accessible analysis of how people can manage conflict productively. Moving beyond the basics of conflict, it examines interpersonal situations in which conflict occurs and promotes strategic communicative responses based on the latest theoretical research. It provides students with the tools to understand conflict in real-world contexts.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Нет в наличии.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
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