Handbook of Research on Decision-Making Techniques in Financial Marketing, Hasan Dincer, Serhat Yuksel
Автор: Philip Kotler Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas ISBN: 0471455164 ISBN-13(EAN): 9780471455165 Издательство: Wiley Рейтинг: Цена: 3658.00 р. 5226.00-30% Наличие на складе: Есть (1 шт.) Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.
Автор: Christiansen, Yildiz & Yildiz Название: Handbook Of Research On Effective Marketing In Contemporary Globalism ISBN: 1466662204 ISBN-13(EAN): 9781466662209 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Описание: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
Автор: Berend Wierenga; Ralf van der Lans Название: Handbook of Marketing Decision Models ISBN: 3319569392 ISBN-13(EAN): 9783319569390 Издательство: Springer Рейтинг: Цена: 41925.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
Описание: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Описание: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential.The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Описание: Addresses the inequity of developed and developing nations from the bottom up through an exploration of current literature, specific case-studies, and data-based recommendations for new crisis indicators. It explores such topics as the Greek debt crisis, electronic banking, and financial crises in developing economies.
Описание: Globalization has brought many risks to the financial market. A much higher level of competition and certain laws and regulations have driven executive leaders to rely on more transparency and effective communication with different shareholders in order for their companies to not only flourish but survive. The Handbook of Research on Global Issues in Financial Communication and Investment Decision Making seeks to define the significance of financial communication and the necessary actions and strategies that companies should take to remain competitive. Highlighting topics such as investor relationships, audits, effective financial reporting, corporate governance, risk management, international business, and economic development, this book is ideally designed for researchers, academicians, executives, consultants, policymakers, and government officials seeking current research on maintaining strong lines of communication throughout the fiscal sector.
Описание: This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration
Finalist in the Business/Personal Finance category of the 2019 International Book Awards
Every day, people around the world make financial decisions. They choose to invest in a stock, sell their holdings in a mutual fund or buy a condominium. These decisions are complex and financially tricky—even for financial professionals. But the literature available on financial research is dated and narrowly focused without any real practical application. Until now there's been a gap in the literature: a book that shows you how to conduct a step by step comprehensive financial investigation that ends in a decision.
This book gives you that how.
Investing in Financial Research is a guidebook for conducting financial investigations and lays out Cheryl Strauss Einhorn's AREA Method—a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement—and applies it to investigating financial situations. AREA is applicable to all sorts of financial sleuthing, whether for investment analysis or investigative journalism. It allows you to be the expert in your own life.
The AREA Method provides you with: *Defined tasks that guide and focus your research on your vision of success; *A structure that isolates your sources, giving you insight into their perspectives, biases and incentives; *Investigative resources, tips and techniques to upgrade your research and analysis beyond document-based sources; *Exercises to foster creativity and originality in your thinking; *A sequence and framework that brings your disparate pieces of research together to build your confidence and conviction about your financial decision.
Описание: Discusses methods and techniques that make financial administration more efficient for professionals in economic fields. Featuring relevant topics such as mean-variance portfolio theory, decision tree analysis, risk protection strategies, and asset-liability management, this publication is ideal for academics, students, economists, and researchers.
Автор: Dhiraj Jain, Adya Sharma Название: Marketing Techniques for Financial Inclusion and Development ISBN: 1522540350 ISBN-13(EAN): 9781522540359 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development.Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
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