Business Management and Communication Perspectives in Industry 4.0, Aysegul Ozbebek Tunc, P?nar Aslan
Автор: Ay?egul Ozbebek Tunc, P?nar Aslan Название: Business Management and Communication Perspectives in Industry 4.0 ISBN: 1522594175 ISBN-13(EAN): 9781522594178 Издательство: Mare Nostrum (Eurospan) Цена: 23839.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new ""normal"" has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow's business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
Автор: Priest Susanna, Goodwin Jean, Dahlstrom Michael F. Название: Ethics and Practice in Science Communication ISBN: 022649781X ISBN-13(EAN): 9780226497815 Издательство: Wiley Рейтинг: Цена: 5544.00 р. Наличие на складе: Поставка под заказ.
Описание: A collection covering all aspects of ethics in the work of science communication, for scientists and communications professionals alike.
Описание: More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order. This is a guide to the communication dynamics of writing, presentation delivery, and meeting interaction. It teaches you how to use "scripting" to plan for communication events.
Описание: Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law.
Автор: Stanton Richard Название: Corporate Strategic Communication ISBN: 1137544074 ISBN-13(EAN): 9781137544070 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
Автор: Ulmer Robert R., Sellnow Timothy L., Seeger Matthe Название: Effective Crisis Communication: Moving from Crisis to Opportunity ISBN: 1506315739 ISBN-13(EAN): 9781506315737 Издательство: Sage Publications Рейтинг: Цена: 7602.00 р. Наличие на складе: Поставка под заказ.
Описание: In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. New to the Fourth Edition: New and updated examples and case studies include diverse cases from recent headlines such as SeaWorld’s reaction to Blackfish, the United Airlines debacle, and the Flint Water Crisis. Updated theories and references throughout provide you with the latest information for effective crisis communication.
Автор: Hynes, Geraldine E. Veltsos, Jennifer R. Название: Managerial communication ISBN: 1544339542 ISBN-13(EAN): 9781544339542 Издательство: Sage Publications Рейтинг: Цена: 15365.00 р. Наличие на складе: Поставка под заказ.
Описание: A market leader in the field, known for its balanced examination of verbal and non-verbal communication, solid research base, and focus on managerial competencies. There is detailed coverage of contemporary communication principles, such as virtual teams, online communication, and visual communication. Along with an emphasis on leadership development, and networking skills, which helps students understand how they can create cohesive teams, listen to employees, and strengthen their career management and interpersonal relationships. New to this edition New chapter on visual communication includes best practices for designing documents, creating graphics and illustrations, and using data effectively and ethically. New coverage of virtual presentations and virtual teams as well as expanded coverage of video conferencing and social media ensures students are prepared to effective use technology in the workplace. Updated examples and citations throughout reflect the latest research in managerial communication The book is complemented by online resources, including Test banks, Sample course syllabi, PowerPoint® slides, multimedia content, discussion questions and class activities for instructors and Mobile-friendly practice quizzes and further web resources for students. Suitable for Managerial Communication modules
Описание: Drawing on decades of experience as a researcher and consultant for a range of organisations and individuals in high-risk domains, the author of this book presents a powerful theory of open communication and teamwork. This unites a range of communication practices and principles that have proven to combat risk and complexity in organisations.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives.
Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Автор: Coombs Timothy Название: Ongoing Crisis Communication ISBN: 1452261369 ISBN-13(EAN): 9781452261362 Издательство: Sage Publications Рейтинг: Цена: 10454.00 р. Наличие на складе: Поставка под заказ.
Описание: W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Fourth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. It includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research. This new edition includes updated examples in every chapter to illustrate recent crises and the effect of crisis communication on the outcomes. New “Crisis Leadership Competencies” boxes in every chapter illustrate the essential skills needed to manage crisis communication effectively in a wide range of situations. Expanded coverage of social media throughout this new edition demonstrates its increasing impact on crisis communication and crisis management.
Автор: Maude Barry Название: Managing Cross-Cultural Communication ISBN: 1137507462 ISBN-13(EAN): 9781137507464 Издательство: Springer Рейтинг: Цена: 8803.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author`s own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.
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