Business Management and Communication Perspectives in Industry 4.0, Ay?egul Ozbebek Tunc, P?nar Aslan
Автор: Priest Susanna, Goodwin Jean, Dahlstrom Michael F. Название: Ethics and Practice in Science Communication ISBN: 022649781X ISBN-13(EAN): 9780226497815 Издательство: Wiley Рейтинг: Цена: 6353 р. Наличие на складе: Поставка под заказ.
Описание: From climate to vaccination, stem-cell research to evolution, scientific work is often the subject of public controversies in which scientists and science communicators find themselves enmeshed. Especially with such hot-button topics, science communication plays vital roles. Gathering together the work of a multidisciplinary, international collection of scholars, the editors of Ethics and Practice in Science Communication present an enlightening dialogue involving these communities, one that articulates the often differing objectives and ethical responsibilities communicators face in bringing a range of scientific knowledge to the wider world. In three sections--how ethics matters, professional practice, and case studies--contributors to this volume explore the many complex questions surrounding the communication of scientific results to nonscientists. Has the science been shared clearly and accurately? Have questions of risk, uncertainty, and appropriate representation been adequately addressed? And, most fundamentally, what is the purpose of communicating science to the public: Is it to inform and empower? Or to persuade--to influence behavior and policy? Inspiring scientists and science communicators alike to think more deeply about their work, this book reaffirms that the integrity of the communication of science is vital to a healthy relationship between science and society today.
Описание: Learn the tricks-of-the-trade of becoming a great technical communicator Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it? Fear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction. Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "scripting" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order. Using scripting, you will master the fundamental principles of communicating: How to grab the reader's or audience's attention from the start How to maintain the connection while proceeding smoothly from topic to topic How to provide the substantiation f the points you made How to communicate with people from other groups, such as marketers, investors, users, and others How to overcome such obstacles as fear, boredom, and aversion to your material Distilling the art of communication to its essence, The Essence of Communication for Science and Technology Professionals and Managers empowers you to communicate with confidence and authority in every situation, to every audience.
Описание: The development of a new book about Emotional Intelligence (EI) and Neuro-Linguistic Programming (NLP) and the challenges to managers and engineers is essential because it introduces new lines of research in management and production. The use of EI and NLP allows management to take a more strategic role in organizations. There is a growing importance of sophisticated analysis for managers to support decision making, to use emotional information in order to guide thinking and behavior, as well as to manage emotions to adapt environments and achieve the organization's goals. This book addresses several dimensions of EI and NLP and its impact in business and organization competitiveness. Features Focuses on the latest research findings that are occurring in this field all over the world Shows in what ways companies around the world are facing today's EI and NLP challenges Presents knowledge and insights on an international scale Assists researchers and practitioners in selecting among the different options and strategies, the more relevant priorities to managing competitive organizations Offers the latest developments in the field and of forthcoming international studies
Автор: Aysegul Ozbebek Tunc, P?nar Aslan Название: Business Management and Communication Perspectives in Industry 4.0 ISBN: 1522594167 ISBN-13(EAN): 9781522594161 Издательство: Eurospan Рейтинг: Цена: 39170 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new "normal" has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow's business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives.
Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Описание: This book reconsiders organizational and managerial communication theories, research, and practice from a feminist standpoint. It looks at theoretical analyses that reconceptualize and extend boundaries in our thinking about work and organizing processes; presents women`s voices through interview excerpts, poems, diary entries, and stories and explores the ways in which these concrete details of ordinary lives represent missing facets of our organizational and managerial communication work; and contains chapters that rewrite organizational and managerial constructs.
Описание: Along with increased complexities in work and life in general in the twenty-first century come new and dangerous risks to workers, customers, and the general public. Drawing on decades of experience as a researcher and consultant for a range of organizations and individuals in high-risk domains, the author of this book presents a powerful theory of open communication and teamwork. This unites a range of communication practices and principles that have proven to combat risk and complexity in organizations.The book initially focuses on NASA, an organization that experiences and engages with high complexity and risk daily. As a participant-observer in the Apollo program, the author witnessed pioneering communication practices that, for example, empowered engineers with “automatic responsibility” for any technical problem they perceived. It was partly the failure to follow such protocols that resulted in the catastrophes experienced in the Challenger and Columbia tragedies, as the author shows.Using the lessons learned from the space program, the book then explores complexity and risk in medicine, aviation, the fighting of forest fires, and homelessness, again consistently finding communication practices that worked and did not work. Based on detailed research conducted over several decades, the book presents a unified theory linked to generally applicable communication practices. Case studies include the results of an international experiment of surgery conducted in ten countries that produced a highly significant reduction of deaths and infections in Africa, India, and other parts of the world, to the creation of innovative communication practices that significantly reduced risks in the US aviation industry.
Автор: Coombs Timothy Название: Ongoing Crisis Communication ISBN: 1452261369 ISBN-13(EAN): 9781452261362 Издательство: Sage Publications Рейтинг: Цена: 11931 р. Наличие на складе: Поставка под заказ.
Описание: W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Fourth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. It includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research. This new edition includes updated examples in every chapter to illustrate recent crises and the effect of crisis communication on the outcomes. New “Crisis Leadership Competencies” boxes in every chapter illustrate the essential skills needed to manage crisis communication effectively in a wide range of situations. Expanded coverage of social media throughout this new edition demonstrates its increasing impact on crisis communication and crisis management.
Описание: Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law.
Автор: Seeger Matthew, Sellnow Timothy Название: Narratives of Crisis: Telling Stories of Ruin and Renewal ISBN: 0804799512 ISBN-13(EAN): 9780804799515 Издательство: Marston Book Services Рейтинг: Цена: 5842 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events. Yet, as a society, we rarely stop to appreciate the narratives that follow a crisis and their tremendous impact. This book examines the fundamental role that narratives play in catastrophic events. A crisis creates a communication vacuum, which is then populated by the stories of those who were directly affected, as well as crisis managers, journalists, and onlookers. These stories become fundamental to how we understand a disaster, determine what should be done about it, and carry forward our lessons learned. Matthew W. Seeger and Timothy L. Sellnow outline a typology of crisis narratives: accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials. Using cases to illustrate each type, they show how competing accounts battle for dominance in the public sphere, advancing specific organizational, social, and political changes. Narratives of Crisis improves our understanding of how consensus forms in the aftermath of a disaster, providing a new lens for comprehending events in our past and shaping what comes from those in our future.
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