Автор: Aulet Bill Название: Disciplined Entrepreneurship Case Studies & Examples ISBN: 1119365791 ISBN-13(EAN): 9781119365792 Издательство: Wiley Рейтинг: Цена: 3643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship.
Автор: Parker Simon C Название: Economics of Entrepreneurship ISBN: 1316621715 ISBN-13(EAN): 9781316621714 Издательство: Cambridge University Press Рейтинг: Цена: 12461.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition is designed to be used both as a textbook for specialist degree courses on the economics of entrepreneurship, and as a reference text for academic research in the field. Gives an in-depth treatment of the determinants of entrepreneurship and its outcomes, providing a comprehensive and up-to-date overview of pertinent literature.
Автор: Arnis Sauka , Danica Purg Название: Entrepreneurship in central and eastern europe ISBN: 1138228516 ISBN-13(EAN): 9781138228511 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text provides an overview of entrepreneurship in a range of important emerging markets. A team of expert contributors provide analysis of entrepreneurship practice. Empirical insight into how entrepreneurial firms in Central and Eastern Europe internationalize is supplemented with context provided by world-renowned editors.
Автор: Visser Wayne Название: World Guide to Sustainable Enterprise ISBN: 1783535148 ISBN-13(EAN): 9781783535149 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 3 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in Europe.
Описание: Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program.
Автор: Pirson Michael Название: Case Studies in Social Entrepreneurship ISBN: 1783530502 ISBN-13(EAN): 9781783530502 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new volume of social entrepreneurship case studies, highlights cases from around the globe authored by teachers from around the globe. The selected cases span many industries and geographic contexts; nevertheless, they are connected by a shared ambition: to highlight the power of entrepreneurship to solve social problems.
Автор: Nijssen Ed Название: Entrepreneurial Marketing ISBN: 0415722217 ISBN-13(EAN): 9780415722216 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Поставка под заказ.
Описание: How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.
Описание: This book profiles transformational individuals blazing a trail in the sustainable luxury business. It shows us that luxury products need not wreak destruction on the environment and the communities who manufacture them. There are entrepreneurs who are well motivated to break the rules and promote disruptive solutions.
Автор: Sethna Zubin Название: Entrepreneurial Marketing ISBN: 1781907862 ISBN-13(EAN): 9781781907863 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The anthology Small Businesses, Big Ideas: Global Case Studies in Strategy, Marketing, and Entrepreneurship introduces students to small businesses on four continents to help them understand the challenges inherent in running small businesses, as well as the strategies that lead to success.The book features an overview of each region along with an assessment of the small business landscape. Case study chapters open with an original introduction that helps students focus their reading. These chapters also include maps of the target region to contextualize the material and underscore the impact of geography.Students learn that small businesses account for the greatest part of the gross domestic product in most countries. They study general management, sustainable development, international expansion, stewardship issues, marketing, and the role of cultural issues – all with an emphasis on small businesses rather than major corporations. This knowledge prepares students for their own careers in small businesses.Small Businesses, Big Ideas is an excellent supplement for both undergraduate and graduate level courses in strategic management. It can also be used in classes in entrepreneurial studies, global management, and marketing.
Описание: Uses the stories and experiences of over 100 social entrepreneurs to provide a kaleidoscopic description of what it means to become a social entrepreneur. This book presents the truth, not the varnish.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
