Relationship Building in Public Relations, Theunissen, Petra , Sissons, Helen
Автор: Theunissen, Petra Sissons, Helen Название: Relationship building in public relations ISBN: 1138183237 ISBN-13(EAN): 9781138183230 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.
Автор: Ki Eyun Jung Название: Public Relations as Relationship Management ISBN: 1138853828 ISBN-13(EAN): 9781138853829 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
Название: Public Relations As Relationship Management ISBN: 1138853801 ISBN-13(EAN): 9781138853805 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
Описание: Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.
Описание: If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Автор: Toledano, Margalit , McKie, David Название: Public Relations and Nation Building ISBN: 0367866692 ISBN-13(EAN): 9780367866693 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Public Relations and Nation Building contends that the story of Israeli public relations and public relations practitioners has never been told. It tells their story through the roles they played in shaping key discourses, narratives, and symbols in Israel`s history.
Описание: A new angle, this should become a key text in the debate on Saudi-US-UK relations.
Автор: Phillips, David Young, Philip Название: Online public relations ISBN: 0749449683 ISBN-13(EAN): 9780749449681 Издательство: Kogan Page Рейтинг: Цена: 3642.00 р. Наличие на складе: Нет в наличии.
Описание: Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.
Автор: Derina R. Holtzhausen Название: The Routledge Handbook of Strategic Communication ISBN: 0415530016 ISBN-13(EAN): 9780415530019 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Автор: Coombs Timothy Название: Ongoing Crisis Communication ISBN: 1452261369 ISBN-13(EAN): 9781452261362 Издательство: Sage Publications Рейтинг: Цена: 10454.00 р. Наличие на складе: Поставка под заказ.
Описание: W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Fourth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. It includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research. This new edition includes updated examples in every chapter to illustrate recent crises and the effect of crisis communication on the outcomes. New “Crisis Leadership Competencies” boxes in every chapter illustrate the essential skills needed to manage crisis communication effectively in a wide range of situations. Expanded coverage of social media throughout this new edition demonstrates its increasing impact on crisis communication and crisis management.
Автор: Seeger Matthew, Sellnow Timothy Название: Narratives of Crisis: Telling Stories of Ruin and Renewal ISBN: 0804799512 ISBN-13(EAN): 9780804799515 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4765.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events. Yet, as a society, we rarely stop to appreciate the narratives that follow a crisis and their tremendous impact.
This book examines the fundamental role that narratives play in catastrophic events. A crisis creates a communication vacuum, which is then populated by the stories of those who were directly affected, as well as crisis managers, journalists, and onlookers. These stories become fundamental to how we understand a disaster, determine what should be done about it, and carry forward our lessons learned.
Matthew W. Seeger and Timothy L. Sellnow outline a typology of crisis narratives: accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials. Using cases to illustrate each type, they show how competing accounts battle for dominance in the public sphere, advancing specific organizational, social, and political changes. Narratives of Crisis improves our understanding of how consensus forms in the aftermath of a disaster, providing a new lens for comprehending events in our past and shaping what comes from those in our future.
Автор: Fearn-Banks Kathleen Название: Crisis Communications ISBN: 1138923745 ISBN-13(EAN): 9781138923744 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." Previous case studies no longer in this edition can be found on the book's companion website, which also includes the Instructor's Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks.
Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.
Also available for use with this text is the Student Workbook to AccompanyCrisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.
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