Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Описание: The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men's beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men's salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos. Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry.
Автор: White Название: Producing Masculinity ISBN: 0367150824 ISBN-13(EAN): 9780367150822 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thoughtful, witty, and illuminating, in this book Michele White explores the ways normative masculinity is associated with computers and the Internet and is a commonly enacted online gender practice.
Автор: White Название: Producing Masculinity ISBN: 0367150794 ISBN-13(EAN): 9780367150792 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thoughtful, witty, and illuminating, in this book Michele White explores the ways normative masculinity is associated with computers and the Internet and is a commonly enacted online gender practice.
Автор: Nick Rees-Roberts, Darren Waldron Название: Alain Delon: Style, Stardom and Masculinity ISBN: 1501320122 ISBN-13(EAN): 9781501320125 Издательство: Bloomsbury Academic Рейтинг: Цена: 6018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Few European male actors have been as iconic and influential for generations of filmgoers as Alain Delon. Emblematic of a modern, European masculinity, Delon's appeal spanned cultures and continents. From his breakthrough as the first on-screen Tom Ripley in Purple Noon in 1960, through two legendary performances in Rocco and HisBrothers and The Leopard in the early 1960s, to his roles in some of Jean-Pierre Melville's most celebrated films noirs, Delon came to embody the flair and stylishness of the European thriller as one of France's most recognizable film stars.
This collection examines the star's career, image and persona. Not only focusing on his spectacular early performances, the book also considers less well documented aspects of Delon's long career such as his time in Hollywood, his work as director, producer and screenwriter, his musical collaborations, his TV appearances, and his enduring role as a fashion icon in the 21st century. Whether the object of reverence or ridicule, of desire or disdain, Delon remains a unique figure who continues to court controversy and fascination more than five decades after he first achieved international fame.
Автор: Richard Howson Название: Challenging Hegemonic Masculinity ISBN: 0415653762 ISBN-13(EAN): 9780415653763 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presenting a detailed examination of hegemonic masculinity and its interpretations, Howson`s significant new book provides an important contribution to contemporary understandings of men and masculinity.
Описание: Explores and analyses detailed ethnographic data to examine the purported gender gap between boys and girls in educational achievement at two low-income high schools - one rural and predominantly white, the other urban and mostly African American. It explains how race, class, and geographic location combine to influence and complicate the construction of gender identities in high school students and affect the respective academic performance of the students he studied.
Описание: Using the slave narratives of Henry Bibb and Frederick Douglass, as well as the work of W.E.B. Du Bois, James Baldwin, Walter Mosley, and Barack Obama, Ronda C. Henry Anthony examines how women`s bodies are used in African American literature to fund the production of black masculine ideality and power.
Автор: Duriesmith, David (university Of Melbourne, Australia) Название: Masculinity and new war - duriesmit ISBN: 0367221497 ISBN-13(EAN): 9780367221492 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book advances the claims of IR scholars that the social construction of masculinities is key to resolving the scourges of militarism, sexual violence and international insecurity.
Автор: McDermott, Monika L., Название: Masculinity, femininity, and American political behavior / ISBN: 0190462817 ISBN-13(EAN): 9780190462819 Издательство: Oxford Academ Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a unique analysis of the effects of individuals` gendered personality traits on their political attitudes and behavior. The empirical analyses demonstrate that, regardless of biological sex, individuals levels of masculine and feminine personality traits help to determine their party identification, vote choice, ideology, and political engagement.
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