Автор: Migliaccio Giovanni C Название: Introduction to Construction Project Engineering ISBN: 1138736589 ISBN-13(EAN): 9781138736580 Издательство: Taylor&Francis Рейтинг: Цена: 5875.00 р. 8393.00-30% Наличие на складе: Есть (1 шт.) Описание:
This new textbook fills an important gap in the existing literature, in that it prepares construction engineering and built environment students for their first experience of the jobsite. This innovative book integrates conceptual and hands-on knowledge of project engineering to introduce students to the construction process and familiarize them with the procedures and activities they need to operate as project engineers during their summer internships and immediately after graduation.
The textbook is structured into four sections:
Section A: Introductory Concepts
Section B: Field Engineering
Section C: Office Engineering
Section D: Advanced Project Engineering
The emphasis on field tasks and case studies, questions, and exercises taken from across civil works and commercial building sectors makes this the ideal textbook for introductory to intermediate courses in Construction Engineering, Construction Engineering Technology, Civil and Architectural Engineering, and Construction Management degree programs.
Автор: Stickdorn Marc, Schneider Jakob Название: This Is Service Design Thinking: Basics, Tools, Cases ISBN: 1118156307 ISBN-13(EAN): 9781118156308 Издательство: Wiley Рейтинг: Цена: 4909.00 р. Наличие на складе: Поставка под заказ.
Описание: Analyzes Chile`s political economy over the last 30 years and the country`s attempt to build a market society in a highly inegalitarian society, now as a member country of the Organization for Economic Cooperation and Development (OECD). It documents the growing concentration of economic power among small groups of elites in Chile and discusses the limits of the democratic system post-Pinochet.
Автор: Dodgson, Mark (professor Of Innovation Studies, University Of Queensland) Gann, David (professor And Vice-president (innovation) At Imperial College L Название: Innovation: a very short introduction ISBN: 0198825048 ISBN-13(EAN): 9780198825043 Издательство: Oxford Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
Название: Branding of tourist destinations ISBN: 1787693740 ISBN-13(EAN): 9781787693746 Издательство: Emerald Рейтинг: Цена: 14634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
Автор: Todd Kelsey Название: Introduction to Google Analytics ISBN: 1484228286 ISBN-13(EAN): 9781484228289 Издательство: Springer Рейтинг: Цена: 3492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.
What You'll Learn
Understand basic techniques to generate traffic for a blog or website
Review the performance of a website or campaign
Set up a Shopify account to track ROI
Create and maximize AdWords to track conversion
Discover opportunities offered by Google, including the Google Individual Qualification
Who This Book Is For
Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
Автор: Le Meunier-fitzhugh, Kenneth (university Of East Anglia) Название: Marketing: a very short introduction ISBN: 0198827334 ISBN-13(EAN): 9780198827337 Издательство: Oxford Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
Описание: In the last thirty years, there has been an industrial revolution that has changed the world and given rise to an innovation economy that is changing the face of organizational logic. Here, Jon-Arild Johannessen shows how the knowledge worker emerges to become the new working class of the fourth industrial revolution.
Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Автор: Cascio Название: Short Introduction to Strategic Human Resource Management ISBN: 110760883X ISBN-13(EAN): 9781107608832 Издательство: Cambridge Academ Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes a strategic and risk management approach to human resource management. It explains how workforce behavior directly influences the success of a company and how managers can make better strategic decisions about the management of human capital. Fully illustrated with real business cases from around the world.
Описание: For eight days in March 1970, over 200,000 postal workers staged an illegal "wildcat" strike-the largest in United States history-for better wages and working conditions. Picket lines started in New York and spread across the country like wildfire. Strikers defied court injunctions, threats of termination, and their own union leaders. In the negotiated aftermath, the U.S. Post Office became the U.S. Postal Service, and postal workers received full collective bargaining rights and wage increases, all the while continuing to fight for greater democracy within their unions.
Using archives, periodicals, and oral histories, Philip Rubio shows how this strike, born of frustration and rising expectations and emerging as part of a larger 1960s-1970s global rank-and-file labor upsurge, transformed the post office and postal unions. It also led to fifty years of clashes between postal unions and management over wages, speedup, privatization, automation, and service. Rubio revives the 1970 strike story and connects it to today's postal financial crisis that threatens the future of a vital 245-year-old public communications institution and its labor unions.
Описание: For eight days in March 1970, over 200,000 postal workers staged an illegal "wildcat" strike-the largest in United States history-for better wages and working conditions. Picket lines started in New York and spread across the country like wildfire. Strikers defied court injunctions, threats of termination, and their own union leaders. In the negotiated aftermath, the U.S. Post Office became the U.S. Postal Service, and postal workers received full collective bargaining rights and wage increases, all the while continuing to fight for greater democracy within their unions.
Using archives, periodicals, and oral histories, Philip Rubio shows how this strike, born of frustration and rising expectations and emerging as part of a larger 1960s-1970s global rank-and-file labor upsurge, transformed the post office and postal unions. It also led to fifty years of clashes between postal unions and management over wages, speedup, privatization, automation, and service. Rubio revives the 1970 strike story and connects it to today's postal financial crisis that threatens the future of a vital 245-year-old public communications institution and its labor unions.
Автор: Fletcher Winston Название: Advertising: A Very Short Introduction ISBN: 0199568928 ISBN-13(EAN): 9780199568925 Издательство: Oxford Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
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