Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Описание: Imagine that you are a corporate executive or small business owner in a midwestern city under water after weeks of extreme weather and drenching rainfall. Infrastructure has been damaged beyond repair, transportation arteries are closed, and your supply chain is broken.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Bet-David Patrick Название: Your Next Five Moves: Master the Art of Business Strategy ISBN: 1982154802 ISBN-13(EAN): 9781982154806 Издательство: Simon&Schuster UK Рейтинг: Цена: 4950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the founder of the #1 YouTube channel for entrepreneurs and the CEO of PHP Agency comes a practical and effective guide for thinking more clearly, strategizing better, and achieving your biggest business goals. What do successful entrepreneurs and chess grandmasters have in common? The vision and mindset to look at the pieces in front of them and anticipate what role each one plays in the next five moves. Now, with the principles explored in Your Next Five Moves, aspiring entrepreneurs and anyone looking to excel in their career can hone the vital skills needed to consider long-term goals, anticipate future challenges, and sharpen their shrewd strategic reasoning. Using his own career trajectory--from hot-tempered and insecure salesman to strategic and self-aware CEO--Patrick Bet-David translates the entrepreneurial journey into an accessible and valuable methodology that will advance your career simply by anticipating the next five moves.
Автор: Child, John (chair Of Commerce, Chair Of Commerce, University Of Birmingham) Faulkner, David (dean, Magna Carta College, Dean, Magna Carta College, Un Название: Cooperative strategy ISBN: 019881464X ISBN-13(EAN): 9780198814641 Издательство: Oxford Academ Рейтинг: Цена: 9346.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new edition of Cooperative Strategy provides a comprehensive view of the practical and theoretical literature concerning cooperative strategies, and the alliance and network organizational forms that are the enablers of these strategies.
Автор: Baye, Michael Prince, Jeff Название: Ise managerial economics & business strategy, 10 ed. ISBN: 1266071016 ISBN-13(EAN): 9781266071010 Издательство: McGraw-Hill Рейтинг: Цена: 11152.00 р. Наличие на складе: Нет в наличии.
Описание: Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power.
This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Автор: Hailey, John Название: Managing for Change ISBN: 1853837229 ISBN-13(EAN): 9781853837227 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Нет в наличии.
Автор: Griffin, Jennifer J. (george Washington University, Washington Dc) Название: Managing corporate impacts ISBN: 1107682177 ISBN-13(EAN): 9781107682177 Издательство: Cambridge Academ Рейтинг: Цена: 6019.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managing Corporate Impacts helps readers understand why corporations need to think strategically about their financial and non-financial impacts to co-create enduring value. This book is an excellent resource for academic researchers, graduate students, managers and anyone else interested in the role of a corporation in today`s global society.
Описание: First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: T. K. Das Название: Managing Interpartner Risks in Strategic Alliances ISBN: 1641139080 ISBN-13(EAN): 9781641139083 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managing Interpartner Risks in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances.
Managing Interpartner Risks in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 9 chapters in this volume deal with significant issues relating to the management of interpartner risks in strategic alliances. These risk issues relate to dedicated alliance function and partner-specific experience, cross-border licensing, interfirm alliance structures, a hybrid interpretive scheme for engaging with dark potentialities, solidarity partnerships, prior ties in partner acquisitions, new market entrants in the venture capital industry, and private sector intelligence. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on managing interpartner risks in strategic alliances.
Автор: Constantine Andriopoulos, Patrick Dawson Название: Managing Change, Creativity and Innovation ISBN: 1529734967 ISBN-13(EAN): 9781529734966 Издательство: Sage Publications Рейтинг: Цена: 26928.00 р. Наличие на складе: Нет в наличии.
Описание: This bestselling text brings a fresh and unique approach to managing organizational change, taking the view that change, creativity and innovation are interconnected. It offers a strong theoretical understanding of change, creativity and innovation along with practical guidance and ideas for organizational change and development.
The fourth edition comes with:
lots of brand-new case studies and examples from around the world
extra content on innovation and technology
extended discussion and an additional chapter on the people aspects of change that includes culture, sensemaking and temporality
Written in an engaging and accessible style, this books is essential for those studying organizational change management or creativity and innovation.
Описание: <em>Managing Knowledge in Strategic Alliances</em> is a volume in the book series Research in Strategic Alliances that will focus on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series will cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organisation and management, and emerging areas of inquiry. The series will also include comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series will seek to disseminate theoretical insights and practical management information that will enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. <br><br><em>Managing Knowledge in Strategic Alliances</em> contains contributions by leading scholars in the field of strategic alliance research. The 11 chapters in this volume cover a number of significant topics that speak to the critical issues in managing knowledge in strategic alliances. The chapter topics cover both the broader issues, such as managing uncertainty in alliances, collaborative know-how, novelty in interpartner knowledge, coopetition in knowledge integration, and dynamic knowledge capabilities, and the more focused problems of innovation and partner selection, partner responsiveness and knowledge in supply chain networks, the effect of knowledge flows on the decision to cooperate, and interpartner learning dynamics in an alliance constellation. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on knowledge management in strategic alliances.
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