Название: The Routledge Companion to Strategic Marketing ISBN: 1138489085 ISBN-13(EAN): 9781138489080 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
Описание: This is a teaching companion to the case studies provided in the book `Strategic Marketing Cases in Emerging Markets` and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.
Описание: The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to master current and future challenges when competing in the global hospitality industry.
Автор: Andersen, Torben Название: The Routledge Companion to Strategic Risk Management ISBN: 1138016519 ISBN-13(EAN): 9781138016514 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Поставка под заказ.
Автор: West Douglas Название: Strategic Marketing ISBN: 019968409X ISBN-13(EAN): 9780199684090 Издательство: Oxford Academ Рейтинг: Цена: 9186.00 р. Наличие на складе: Поставка под заказ.
Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Автор: Lawler Edward Название: Corporate Stewardship ISBN: 1783532599 ISBN-13(EAN): 9781783532599 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the need for global corporations to operate in fundamentally new ways, including the creation of strategies, organization designs, and policies that are simultaneously profitable, ethical, socially and environmentally responsible. It provides a deep understanding of the emerging corporate role as stewards of the future, and of the profound transition that is required.
Автор: Visser Wayne Название: World Guide to Sustainable Enterprise ISBN: 1783534672 ISBN-13(EAN): 9781783534678 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 1 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in the Middle East and North Africa.
Автор: Visser Wayne Название: World Guide to Sustainable Enterprise ISBN: 1783534613 ISBN-13(EAN): 9781783534616 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The World Guide provides a unique reference to global sustainable enterprise developments in each major country in the world. Volume 4 explores the priority issues, trends, government policies and a number of case studies in sustainable enterprise in the Americas.
Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.
But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the "big picture" perspective, while being able to dive deep into each step. The guide is not written for "ideal situations" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.
Автор: Moutinho Luiz Название: Worldwide Casebook In Marketing Management ISBN: 9814689602 ISBN-13(EAN): 9789814689601 Издательство: World Scientific Publishing Рейтинг: Цена: 35482.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Worldwide Casebook In Marketing Management Comprises Of A Large Collection Of Case Studies In Marketing And Business Management. It Covers A Huge Array Of Decision-Making Areas And Many Different Industries Ranging From Computers, Petrol Retailing And Electronic Gaming To Drinks, Fashion, Airlines And Mobile Communication. The Worldwide Cases Are All Related To Many Well-Known Brands And Corporations Like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, Etc.
Автор: Hunt Benedict Название: Strategic Marketing Management ISBN: 1682852725 ISBN-13(EAN): 9781682852729 Издательство: Неизвестно Цена: 24944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like marketing orientation, marketing strategy, market research, distribution, etc. These topics offer the readers significant insights into this field and facilitate a better understanding for students and researchers pursuing this discipline.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
