Описание: This book is designed to broaden and deepen the understanding of the current and future structure and geography of the information technology industry in the Asia Pacific region.
Автор: Walter Leal Filho Название: Climate Change in the Asia-Pacific Region ISBN: 3319367501 ISBN-13(EAN): 9783319367507 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates the socio-economic impacts of Climate Change in the Asia-Pacific region.
Автор: Walter Leal Filho Название: Climate Change in the Asia-Pacific Region ISBN: 3319149377 ISBN-13(EAN): 9783319149370 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates the socio-economic impacts of Climate Change in the Asia-Pacific region.
Автор: Erika Altmann; Michelle Gabriel Название: Multi-Owned Property in the Asia-Pacific Region ISBN: 1137569875 ISBN-13(EAN): 9781137569875 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides critical insight into the experience of multi-owned property, and showcases different cultural responses across the Asia-Pacific region. This edited collection unpacks the rights, restrictions and responsibilities of multi-owned property ownership across the Asia-Pacific region;
Описание: The chapters in this book explore the impact of recent shifts in global and regional power and the subsequent development and enforcement of international refugee protection standards in the Asia Pacific region. Drawing on their expertise across a number of jurisdictions, the contributors assess the challenges confronting the implementation of international law in the region, as well as new opportunities for extending protection norms into national and regional dialogues. The case studies span key jurisdictions across the region and include a comparative analysis with China, Indonesia, Thailand, Myanmar, Malaysia, Bangladesh and Australia. This topical and important book raises critical questions for the Asia Pacific region and sheds light on the challenges confronting the protection of refugees and displaced persons in this area. Interdisciplinary in its approach, it will be of interest to academics, researchers, students and policy-makers concerned with the rights and protection of refugees.
Автор: Bayraktar Ahmet, Uslay Can Название: Global Place Branding Campaigns Across Cities, Regions, and Nations ISBN: 1522505768 ISBN-13(EAN): 9781522505761 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments.Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Название: Inclusive Place Branding ISBN: 113865924X ISBN-13(EAN): 9781138659247 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.
Описание: Using deliberately accessible language for students and the general reader, the authors draw upon socially innovative models of economic organisation from the nineteenth century to present a model to master the networked economy for the common good.
Описание: Using deliberately accessible language for students and the general reader, the authors draw upon socially innovative models of economic organisation from the nineteenth century to present a model to master the networked economy for the common good.
Автор: Harrison, Mark (the T1 Agency, Canada) Название: What sponsors want: an inspirational guide for event marketers ISBN: 981121901X ISBN-13(EAN): 9789811219016 Издательство: World Scientific Publishing Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' -- experiences which are miraculously secured with money. The author asks questions such as: "Do any corporate sponsors really believe that more logos are what their consumers want?" and, "do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"
In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Описание: Event marketing is a powerful tool of brand communication and used within many different fields. His research focusses around higher education marketing and event marketing in digital environments.
Описание: This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region.
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