Автор: Tavenor Roy Langford Название: Old Retail New Retail WTF: What is the future of retailing ISBN: 1922452629 ISBN-13(EAN): 9781922452627 Издательство: Неизвестно Рейтинг: Цена: 3035.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Humans were born to shop.
That's why retailing became the biggest industry globally.
Today, retailing is an industry in crisis, undergoing massive disruption from online marketplaces like Amazon and Alibaba. Asia is emerging as a retail powerhouse, yet most retailers are focused on the US, UK and Europe.
7 billion shoppers don't see things that way, but retailers are full of doom and gloom?
What is going to happen to their industry?
Roy Tavenor asks the same question - with a bit of twist.
WTF - What's The Future of retail.
This is a book written by a realist, rather than a futurist, and draws on nearly 50 years of experience, learning from the past, to better understand the future.
For retailers and shoppers alike, there is good news.
Retail is not dying - just changing.
Название: Routledge companion to the history of retailing ISBN: 0367656078 ISBN-13(EAN): 9780367656072 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.
Автор: Pantano Eleonora, Timmermans Harry Название: Advanced Technologies Management for Retailing: Frameworks and Cases ISBN: 1609607384 ISBN-13(EAN): 9781609607388 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24453.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores a range of topics that contribute to understanding consumers` behaviour in new computer-aided retailing environments, and how this influences buying behaviour while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.
Описание: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Описание: Examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. This book discusses strategy implications for managers that optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.
Автор: Levy, Michael Weitz, Barton Grewal, Dhruv Название: Retailing management ISBN: 1259573087 ISBN-13(EAN): 9781259573088 Издательство: McGraw-Hill Рейтинг: Цена: 28999.00 р. Наличие на складе: Поставка под заказ.
Описание: Revised edition of the authors` Retailing management, [2014]
Название: Global Strategies in Retailing ISBN: 0367867494 ISBN-13(EAN): 9780367867492 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.
Автор: Daniel Herbert, Derek Johnson Название: Point of Sale: Analyzing Media Retail ISBN: 0813595533 ISBN-13(EAN): 9780813595535 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18810.00 р. Наличие на складе: Нет в наличии.
Описание: Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.
Название: Supermarket Retailing in Africa ISBN: 036740835X ISBN-13(EAN): 9780367408350 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. It will be of interest to scholars and students of the retail sector and retail management in Africa.
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Do you want to know how social media marketing works?
Today, social media is used for a business to market anything. It is possible to go to any social media platform and interact with others by talking about your business and what you sell or promote. You can let others know everything you want to do while encouraging people to see that your business is one, they can trust.
To make it all work, it is imperative that you know how to get onto social media sites and how to use them. This guide will provide you the details to get the most out of your social media efforts.
This guide includes information on all major social media sites available, and what to do with them. Facebook is the best option to utilize for your marketing plans however, to be well informed, read about various other social media platforms. These include Twitter, Instagram, and many others that target specific groups of people.
Each section in this guide will help you understand what makes each social media platform special. You will be able to decide which ones you need to target and then learn how to reach people through each of those platforms. This will give you a sense of control when you work online.
The types of advertisements to produce for your site are extensive. You can work video ads, photo ads, and many others. Points on how to produce unique advertisements and listings are included in this guide.
Some of the social media marketing solutions to utilize entail paid advertising. This is where you pay a social media site to make your messages more noticeable. It is not essential that you use paid advertising, but this guide will help you understand how the process works. It could help you to have more exposure on social media or make something that is working online even more efficient and viable.
Every social media platform is different in various ways. Discover how each social media option works and how you can leverage them to your benefit.
All of the social media sites will work for various users on desktop and mobile devices alike. With so many social media sites working with mobile apps, it only makes sense that you target people who have those devices. In fact, some social media sites focus exclusively on mobile users. This guide will help you to target people regardless of what device they are using.
This book covers:
Introduction to social media branding
Facebook
Twitter
Instagram
Snapchat
Linkedin
Pinterest
Flickr
Youtube
Measuring your success
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You will Never Stop Using this Awesome Cookbook
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Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L? Название: National Brands and Private Labels in Retailing ISBN: 3319071939 ISBN-13(EAN): 9783319071930 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;
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