Описание: In this book, the author demonstrates how we can all become more effective negotiators in business, and our everyday lives, by combining theory with real life examples and offering practical tips. At the end of each chapter, your knowledge will be tested and the learning reaffirmed to enable you to walk into any negotiation confidently.
Описание: This book offers a comprehensive guide to communication, argumentation, and negotiation by demonstrating success pathways with a focus on specific types of negotiator or negotiation partner from the different regions of the Asian continent.
Описание: Life is one negotiation after another, at home, at work, with family, with customers. Understanding the principles of negotiation, influence and persuasion will help readers get the best deal every time whether they are buying or selling. [New Para] While plenty of books teach sales and negotiation techniques, this one explains the fundamentals and the psychology behind why these techniques work and how to use them most effectively. Its more than just a book about negotiation. Its about persuasion and influence, and more importantly, how to wield those two important traits to meet your goals. [New Para] Negotiate, Influence, Persuade will change how readers do business, how they interact with family and friends, and hopefully give them a greater understanding of why people behave, and are motivated to act, the way they do.
Автор: Mulholland Название: A Handbook of Persuasive Tactics ISBN: 1138868272 ISBN-13(EAN): 9781138868274 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.
Описание: Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies and systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.
Описание: Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Автор: Remley, Dirk Название: Neuroscience of multimodal persuasive messages ISBN: 1138635812 ISBN-13(EAN): 9781138635814 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.
Описание: Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies and systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.
Автор: Madere Carol M. Название: Celebrity Media Effects: The Persuasive Power of the Stars ISBN: 1498577806 ISBN-13(EAN): 9781498577809 Издательство: Bloomsbury Рейтинг: Цена: 13365.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the effect of celebrity on Americans` public and private lives. It examines how celebrities bring about change, intentionally and unintentionally, and how those changes affect the public that loves and follows them. It explores health, philanthropy, activism, and celebrity attitudes toward feminism and police brutality.
Описание: Learn how to write a high quality and compelling business plan, put together a cash flow forecast, expand your business, plan your borrowing and monitor your progress.
Описание: Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Автор: Young Richard Название: Persuasive Communication ISBN: 1138920371 ISBN-13(EAN): 9781138920378 Издательство: Taylor&Francis Рейтинг: Цена: 12554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
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