The Persuasive Negotiator: Tools and Techniques for Effective Negotiating, Kennedy Rolland Florence
Автор: Benoit, William L. Glantz, Mark J. Название: Persuasive attacks on donald trump in the 2016 presidential primary ISBN: 1498548547 ISBN-13(EAN): 9781498548540 Издательство: Неизвестно Рейтинг: Цена: 26898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates persuasive attacks on Donald Trump in the 2016 Republican primaries through a variety of media-debates, TV spots, Twitter, Facebook, political cartoons, the National Review, and TV talk shows.
Автор: Kennedy Rolland, Florence Название: Persuasive negotiator ISBN: 0367565927 ISBN-13(EAN): 9780367565923 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, the author demonstrates how we can all become more effective negotiators in business, and our everyday lives, by combining theory with real life examples and offering practical tips. At the end of each chapter, your knowledge will be tested and the learning reaffirmed to enable you to walk into any negotiation confidently.
Описание: This book offers a comprehensive guide to communication, argumentation, and negotiation by demonstrating success pathways with a focus on specific types of negotiator or negotiation partner from the different regions of the Asian continent.
Описание: Life is one negotiation after another, at home, at work, with family, with customers. Understanding the principles of negotiation, influence and persuasion will help readers get the best deal every time whether they are buying or selling. [New Para] While plenty of books teach sales and negotiation techniques, this one explains the fundamentals and the psychology behind why these techniques work and how to use them most effectively. Its more than just a book about negotiation. Its about persuasion and influence, and more importantly, how to wield those two important traits to meet your goals. [New Para] Negotiate, Influence, Persuade will change how readers do business, how they interact with family and friends, and hopefully give them a greater understanding of why people behave, and are motivated to act, the way they do.
Автор: Remley, Dirk Название: Neuroscience of multimodal persuasive messages ISBN: 1138635812 ISBN-13(EAN): 9781138635814 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.
Описание: Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Автор: Madere Carol M. Название: Celebrity Media Effects: The Persuasive Power of the Stars ISBN: 1498577806 ISBN-13(EAN): 9781498577809 Издательство: Bloomsbury Рейтинг: Цена: 13365.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the effect of celebrity on Americans` public and private lives. It examines how celebrities bring about change, intentionally and unintentionally, and how those changes affect the public that loves and follows them. It explores health, philanthropy, activism, and celebrity attitudes toward feminism and police brutality.
Описание: Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies and systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.
Описание: Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Описание: Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies and systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.
Автор: Gwendelyn S. Nisbett, Stephanie G. Schartel Dunn Название: Innovations and Implications of Persuasive Narrative ISBN: 1433180871 ISBN-13(EAN): 9781433180873 Издательство: Peter Lang Рейтинг: Цена: 15090.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences.
This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). The authors explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences.
Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in media, marketing, public relations, advertising, and strategic communication fields.
Автор: Mulholland Название: A Handbook of Persuasive Tactics ISBN: 1138868272 ISBN-13(EAN): 9781138868274 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.
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