Education and training in tourism and hospitality, Raga, Jennifer
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Bryan Christiansen, Hakan Sezerel Название: Economic, Educational, and Touristic Development in Asia ISBN: 1799822397 ISBN-13(EAN): 9781799822394 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28967.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The progression of the independent states that were created after the collapse of the Soviet Union has become a prevalent area of research as these countries continue to make infrastructural strides. These regions possess vastly desirable natural resources including oil, gas, and minerals, causing this section of the world to have rising global importance as they continue to improve their economy, educational systems, and tourism industries.
Economic, Educational, and Touristic Development in Asia is a pivotal reference source that provides a thorough examination of the contemporary progression of several recently formed countries within Central Asia. While highlighting topics such as hospitality marketing, anti-corruption reform, and entrepreneurship, this publication explores the technological, educational, and security enhancements being made in these areas, as well as how this region can strengthen its prosperity by strategically utilizing their globally-coveted natural resources. This book is ideally designed for economists, higher education faculty, provosts, chancellors, scholars, practitioners, policymakers, business professionals, marketers, restaurateurs, hotel managers, tour developers, travel agencies, government officials, strategists, educators, researchers, and graduate students.
Автор: Clifton Название: Hospitality Security ISBN: 1439874360 ISBN-13(EAN): 9781439874363 Издательство: Taylor&Francis Рейтинг: Цена: 8709.00 р. Наличие на складе: Поставка под заказ.
Описание: A security director must have knowledge of criminal and civil law, risk and personnel management, budgeting and finance, and a host of other areas in order to be effective. Hospitality Security: Managing Security in Today’s Hotel, Lodging, Entertainment, and Tourism Environment provides experience-based, proven methods for preventing and resolving the challenges faced by today’s hospitality practitioner.Designed for both novice security professionals and industry veterans in need of a reference, the book covers: Risk assessment, where threats and vulnerabilities are calculated with probabilities to determine risk The security plan, where you decide how to apply various layers of control to mitigate the risks Budgeting: the amount of money available to implement the plan determines the next step Policies: how to document policies into a security manual, training manual, emergency procedures manual, and incident action plan Staffing: scheduling, wages, deployment, and contract security Training, including specialized topics such as use of force and bike patrol Physical security and patrol procedures Alarm and camera systems and various software programs Emergency procedures and response Investigations, interviews, and crime analysis Executive skills: learning from proven leadership styles Ideal for novices and veterans alike, this accessible, reader-friendly primer enables security directors to evaluate what risks are inherent to hospitality environments, analyze those risks through threat and vulnerability assessments, and develop methods to mitigate or eliminate them—all the while keeping customers and personnel safe and improving the bottom line.
Автор: Van Der Wagen Merilynn Название: Human Resource Management for the Event Industry ISBN: 0415727820 ISBN-13(EAN): 9780415727822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from sporting to arts to business events.
Since the first edition, there have been many important developments in this field and this second edition has been completely revised and updated in the following ways:
extensively updated content to reflect recent issues and trends including: labour markets and industry structure, impacts of IT and social media, risk management, volunteer motivation, talent management, equal opportunities and managing diversity. All explored specifically within the Events Industry
extended volunteer chapter, including new material on ethics, volunteer motivation and satisfaction.
a new chapter on Internal Communications, looks at how an effective internal communication plan can be achieved which is a critical part of HR strategy in the unique event environment.
updated and new international case studies throughout to explore key issues and show real life applications of HRM in the Events Industry.
supported with new lecturer and students online resources including: power point slides, suggested answers to review questions, web & video links to additional resources and a student test bank.
Written in a user friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.
Автор: Bowie David Название: Hospitality Marketing ISBN: 1138927481 ISBN-13(EAN): 9781138927483 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Поставка под заказ.
Описание:
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
This 3rd Edition has been updated to include:
Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
Updated online resources including: power point slides, test bank of questions, web links and additional case studies
New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
New discussion questions to consolidate student learning at the end of each chapter.
Автор: Marina Novelli Название: Niche tourism ISBN: 113813256X ISBN-13(EAN): 9781138132566 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Niche Tourism examines one of the fastest growing areas within the tourism sector.
This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.
Описание: Worldwide Destinations: The Geography of Travel and Tourism 7th edition, is an invaluable resource for studying every destination in the world, by explaining tourism demand, evaluating the many types of tourist attractions and examining the trends that may shape the future geography of tourism.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Tajeddini Kayhan Название: Tourism, Hospitality and Digital Transformation ISBN: 036715000X ISBN-13(EAN): 9780367150006 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Автор: Disalvatore Anthony V. Название: Hospitality Security: Procedures, Policies, and Training ISBN: 1516535154 ISBN-13(EAN): 9781516535156 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14791.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Hospitality Security: Procedures, Policies, and Training provides readers with a comprehensive guide to ensuring the safety and well-being of visitors and guests of hospitality establishments. The book demonstrates how those involved in providing hospitality security can not only keep guests safe, but also offer superior customer service.
The book begins with an overview of the hospitality security department, identifying key roles within the operation, the goals of a security team, and emphasizing the necessity of establishing and maintaining an operations center. Later chapters discuss the need for security standards in operational procedures, policies, and training; emergency procedures and response plans; and the critical components of an effective fire command center. Readers learn vital information regarding best practices, investigations, ethical practices, and legal considerations. The closing chapter underscores the importance of strategic staff selection and quality training.
A timely and contemporary guide, Hospitality Security is an ideal resource for students of security, as well as practicing security professionals.
Anthony V. DiSalvatore, CPP, PSP, PCI, CFE, CLSD, served as a state trooper for the New Jersey State Police, receiving a Distinguished Service Award for his actions. He holds an associate's degree in arts and science from Gloucester County College, a bachelor's degree in law and justice from Glassboro State College, a master's degree in education administration from Seton Hall University and a second master's degree in criminal justice from Rutgers University. He has over thirty years of experience working in security-related positions, and has been involved in the design, implementation, and operation of security at casinos, hotels, and entertainment complexes across the country. Mr. DiSalvatore is a Certified Fraud Examiner (CFE) and a Certified Lodging Security Director (CLSD). He is a member of the American Society for Industrial Security (ASIS) and the Gaming and Wagering Protection Council. He has been recognized by ASIS as a Triple Crown recipient for being certified as a Certified Protection Professional (CPP), Physical Security Professional (PSP), and Professional Certified Investigator. (PCI).
Название: Event Mobilities ISBN: 1138901865 ISBN-13(EAN): 9781138901865 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Events from a mobilities perspective attend to moments in which individual networks coalesce in place but are not isolated in their performance as they often foster far-reaching and mobile networks of community. In so doing, individuals travel from varying distances to participate in localized performances. However, events themselves are also mobile, and events affect mobility. Mobile events serve as contexts that provide meanings and purpose articulated in relation to, and as, a series of other social actions. They further highlight the role of the body and embodied practices in the performance of events.
Building on Sheller and Urry's (2004) seminal work Tourism Mobilities, the purpose of this book is to further develop event studies research within mobilities studies so as to challenge the limitations that dichotomous understandings of home/away, work/leisure, and host/guest play. Simply put, events are always already place-based and political in the sense that they can both inspire mobility as well as lead to various immobilities for different social groups. The title addresses everyday as well as extraordinary events, shining an empirical and theoretical lens onto the political, economic and social role of events in numerous geographic and cultural contexts. It stretches across academic disciplines and fields of study to illustrate the advantages of a mobilities multi-disciplinary conversation.
This groundbreaking volume is the first to offer a conceptualization and theorization of event mobilities. It will serve as a valuable resource and reference for event, tourism and leisure studies students and scholars interested in exploring the ways the everyday and the extraordinary interlace.
Автор: Brotherton Bob Название: Researching Hospitality and Tourism ISBN: 1446287556 ISBN-13(EAN): 9781446287552 Издательство: Sage Publications Рейтинг: Цена: 7285.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.
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