Описание: In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers.Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.
Автор: Esther Baldwin, Martin Curley Название: Managing Innovation in the Digital World ISBN: 1501515780 ISBN-13(EAN): 9781501515781 Издательство: Walter de Gruyter Рейтинг: Цена: 5577.00 р. Наличие на складе: Нет в наличии.
Описание:
Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently, and harvest the business value benefits of successful innovations. Innovation can be taught, and processes such as user-centered design increase the likelihood of a successful match between an innovative solution and the needs of users. In this insightful technical book Esther Baldwin and Martin Curley provide a multitude of techniques and methods that improve the likelihood of successful innovation through the launch of new innovative products, services, processes, financial models and customer experiences or innovations to existing systems, processes, technologies or products.
In an increasingly digital world, Managing Innovation in the Digital World includes examples and case studies from leading organizations. It includes assessment techniques, skill set descriptions, and a capability maturity framework to help IT organizations understand where they stand as innovators and what steps to take to strengthen their competencies.
Drawing on their experience with innovation in Intel's engineering operations and beyond, Baldwin and Curley emphasize that innovation does not require whole-scale invention. An innovative solution reapplied in a new context can provide even greater business value because the initial investment in developing the solution has already been made.
Описание: Presents research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. The book features research on a range of topics, including electronic word-of-mouth strategies, social media marketing, and digital communication.
Автор: Anne-laure Mention, Tor Helge Aas Название: Managing Open Service Innovation ISBN: 9811234485 ISBN-13(EAN): 9789811234484 Издательство: World Scientific Publishing Рейтинг: Цена: 13464.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
For the last fifteen years, open innovation has been one of the hottest topics in innovation management research. Digitalisation of the open innovation process has also emerged as a concept of high organisational value. The potential benefits of this concept and how firms organise, or should organise, in order to realize these benefits have been addressed in numerous empirical studies published in scientific journals as well as books. Responding to the need for further conceptual and empirical research on open innovation in services, this book reveals if and how service providers in different service sub-sectors have implemented the concept of open innovation. Based on rich empirical data, the book discusses the benefits and drawbacks, the processes, the characteristics and the management practices of open innovation in private as well as public service organizations.
Through a series of empirical case studies focusing on the open innovation practices of different public and private service organizations, this book contributes to deepening our understanding of how the concept of open innovation has been implemented in services, and what challenges, achievements and benefits that are associated with the implementation of open innovation concepts in this sector. These insights it provides can assist managers of both private and public service providers to confidently implement open innovation in an efficient manner in their organizations.
Автор: Mention Anne-Laure Название: Digital Innovation: Harnessing the Value of Open Data ISBN: 9813271639 ISBN-13(EAN): 9789813271630 Издательство: World Scientific Publishing Рейтинг: Цена: 15048.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital innovation -- involving the Internet, its content and ecosystems of global users -- is a rapidly evolving way of creating strategic and societal value. The phenomenon of Open data is on the rise and transforming the fundamental nature of how many industries, companies and governments connect with each other and the end-users of products and services -- from increased customer-centric innovations, to winning political campaigns, and managing public health concerns. Open data holds the promise of greater transparency, greater accountability and empowerment of stakeholders. Yet curating and publicly sharing data can be difficult, requires substantive investments in knowledge infrastructures and incentives to do so are not well understood. Who is driving and enabling the open data movement? What motivates organizations to release data and how are they using it to create value? What are the current challenges and how are they being mitigated? What are the decision-frames adopted for sharing data? What are the possible applications and lessons to be learnt from current practices? What is the role of organisational ingredients and culture as a catalyst for adopting and facilitating open data practices? What is the possible impact of semantic web application? By exploring the multiple dimensions of open data and the interplay of economic utility, governance, societal values of fairness and trust, this volume seeks to entice readers by providing evidence-based answers to these questions, among others. Readers are tempted to a progressively revealing and enlightening journey from the conceptualisation to cultural proliferation of the latest trends in knowledge management: open data.Digital Innovation: Harnessing the Value of Open Data draws on practical experiences, bringing together widely distributed and latest knowledge of open data practices as case studies from researchers, academics, industry leaders, policy advisors and practitioners. In exploring the economics and technology paradigms, data governance and management practices of digital-centric private and public organizations, this volume sheds light on why there exists a need to embrace open data, what is needed to optimize the value of open data in driving digital innovation and how it is being currently conceived. The book draws a thought-provoking conclusion on open data as a purpose-driven phenomenon, with its disparate applications in a world of where global convergence on information sharing, storing and management are increasingly becoming a norm.
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