Managing Diversity, Innovation, and Infrastructure in Digital Business, Ray Nilanjan
Автор: Esther Baldwin, Martin Curley Название: Managing Innovation in the Digital World ISBN: 1501515780 ISBN-13(EAN): 9781501515781 Издательство: Walter de Gruyter Рейтинг: Цена: 5577.00 р. Наличие на складе: Нет в наличии.
Описание:
Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently, and harvest the business value benefits of successful innovations. Innovation can be taught, and processes such as user-centered design increase the likelihood of a successful match between an innovative solution and the needs of users. In this insightful technical book Esther Baldwin and Martin Curley provide a multitude of techniques and methods that improve the likelihood of successful innovation through the launch of new innovative products, services, processes, financial models and customer experiences or innovations to existing systems, processes, technologies or products.
In an increasingly digital world, Managing Innovation in the Digital World includes examples and case studies from leading organizations. It includes assessment techniques, skill set descriptions, and a capability maturity framework to help IT organizations understand where they stand as innovators and what steps to take to strengthen their competencies.
Drawing on their experience with innovation in Intel's engineering operations and beyond, Baldwin and Curley emphasize that innovation does not require whole-scale invention. An innovative solution reapplied in a new context can provide even greater business value because the initial investment in developing the solution has already been made.
Описание: In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers.Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.
Автор: Anne-laure Mention, Pierre-jean Barlatier Название: Managing Digital Open Innovation ISBN: 9811219222 ISBN-13(EAN): 9789811219221 Издательство: World Scientific Publishing Рейтинг: Цена: 24552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Recent developments of Internet-based digital technologies have revealed a huge potential of developing open, collaborative and network-centred innovation. However, firms face major challenges in using new technologies for rapid prototyping, data-mining, simulation, visualization, etc. to support their Open Innovation strategies.
Responding to the need for further conceptual and empirical research on technology-enhanced open innovation, this book provides fresh and topical insights on how firms from different sectors have successfully implemented digital technologies for Open Innovation. Based on rich empirical data, this book discusses the benefits and drawbacks, the processes, the characteristics and the management practices of ICT-driven Open Innovation in private as well as public organizations.
Автор: Daim Tugrul U Название: Managing Technological Innovation: Tools And Methods ISBN: 9813207264 ISBN-13(EAN): 9789813207264 Издательство: World Scientific Publishing Рейтинг: Цена: 19483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The management of technological innovation is both an art, as well as a science; the process involves the know-how and technological core skills to deliver the functionality on the one hand, and (with an ear on the ground) the ability to identify changes in technologies to come up with new innovations on the other. This requires, as a result, frameworks, system tools, and methodologies to improve the yield in innovations.
Managing Technological Innovation provides a set of tools and case studies for R&D managers to effectively manage technological innovations -- from the identifying of technological needs to the launch of the product. The book is divided into five parts. Part 1 addresses the policies and strategies necessary to provide direction to R&D organizations in the management of technological innovation. Part 2 focuses on technological assessment; presenting the methods available to better matching of technologies to strategic directions, supported with case studies to illustrate the evaluation methods. Part 3 covers the development and building of technological portfolios with new products, as well as mitigation strategies. Part 4 focus on the execution phase of built portfolios -- the development of new products. And finally, Part 5 rounds up with a study on the factors which impact the diffusion of technological innovations into the market place.
This book is a practical guide for R&D professions and designers, as well as a case study reference for graduate students in pursuit of their project work.
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