Описание: An elite trainer of Fortune 50 CEO`s and G8 world leaders teaches readers a surprising and powerful system for nonverbal communication to help them become more influential in the business world.
Автор: Rebecca A. Gilliland, Thomas R. Hagley Название: Writing Winning Proposals: Public Relations Cases ISBN: 1516516362 ISBN-13(EAN): 9781516516360 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 17550.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer — typically non-public relations practitioners.The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included.Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.
In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change.
In Fit to Compete, Beer presents an antidote to silence--principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over eight hundred organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries--including medical technology, information technology, banking, restaurant chains, and pharmaceuticals--hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations.
In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization.
Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you to want create winning strategies that your entire company will rally behind.
Описание: A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain
Описание: Provides you with tips and techniques to improve your speaking, presentation, and communication skills. This title includes a section of insights and advice for readers who aspire to become serious public speaking competitors.
Автор: Jacques Emma Название: Winning Bid ISBN: 0749468327 ISBN-13(EAN): 9780749468323 Издательство: Kogan Page Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Winning Bid will teach the reader how to think like a professional bid manager, write bids that compel customers to buy and beat the competition
Автор: Lancaster Simon Название: Winning Minds ISBN: 1137465921 ISBN-13(EAN): 9781137465924 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.
Автор: Leech Thomas Название: How to Prepare, Stage, and Deliver Winning Presentations ISBN: 0814472311 ISBN-13(EAN): 9780814472316 Издательство: McGraw-Hill Цена: 2660.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Great ideas deserve great presentations, and this book shows readers exactly how to deliver. The text provides proven, practical advice on communicating essential information when it matters most.
Описание: Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.
Описание: Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future.
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