International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice, Pegan Giovanna, Vianelli Donata, de Luca Patrizia
Название: Creativity Research ISBN: 113820613X ISBN-13(EAN): 9781138206137 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a unique collection of some of the latest research from a range of leading creativity researchers. It provides a clear understanding of the concepts, environmental determinants, inter-disciplinary nature and applications of creativity.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Phanish Puranam Название: Corporate Strategy: Tools for Analysis and Decision-making ISBN: 1107544041 ISBN-13(EAN): 9781107544048 Издательство: Cambridge Academ Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This concise textbook arms students and managers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. A rich companion website with downloadable tools, case materials and current examples from the media is also included.
Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Kingsnorth Simon Название: Digital Marketing Strategy ISBN: 074947470X ISBN-13(EAN): 9780749474706 Издательство: TBS/GBS Рейтинг: Цена: 5938.00 р. Наличие на складе: Поставка под заказ.
Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.
Автор: Nikolas K. Gvosdev, Jessica D. Blankshain, David A. Cooper Название: Decision-Making in American Foreign Policy: Translating Theory into Practice ISBN: 1108447686 ISBN-13(EAN): 9781108447683 Издательство: Cambridge Academ Рейтинг: Цена: 4592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook on the complex influences on American foreign policymaking is tailored for students preparing to become national security practitioners. Rather than presenting theory for the sake of theory, it translates the complete academic field of foreign policy analysis into an intuitive, cohesive, and practical set of analytic tools.
Автор: Anne D. Smith, Jane K. Le, T. Russell Crook Название: Advancing Methodological Thought and Practice ISBN: 1800430809 ISBN-13(EAN): 9781800430808 Издательство: Emerald Рейтинг: Цена: 15854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 12th edition of Research Methodology in Strategy and Management explores cutting-edge methodological approaches to the study of organizations, managers, and strategy, and provides `how to` guides to apply these approaches.
Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response.
In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what's to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation's principal creative and learning activity.
anticipate impending market shifts before they emerge
slow down change by making the future familiar
unlock the entrepreneurial talent that lies within your organisation
mobilise an army of internal advocates to drive strategy execution
embed foresight into your planning and innovation processes
Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today's ever-changing competitive environment? With Rethinking Strategy, you'll learn how to make better decisions and thrive alongside increasing competition and uncertainty.
Автор: Dalgic Tevflik Название: Customer-oriented Marketing Strategy: Theory and Practice ISBN: 1606495208 ISBN-13(EAN): 9781606495209 Издательство: McGraw-Hill Рейтинг: Цена: 3252.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.
Описание: Exploring Cultural Value presents ground breaking new research on the use of the cultural value lens to explain and investigate those areas of society where art and culture can have an impact or add value, beyond economic measures.
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