If you are curious about the basics of artificial intelligence, blockchain technology, and quantum computing as key enablers for digital transformation and innovation, Digital Fluency is your handy guide. The real-world applications of these cutting-edge technologies are expanding rapidly, and your daily life will continue to be affected by each of them. There is no better time than now to get started and become digitally fluent.
You need not have previous knowledge of these versatile technologies, as author Volker Lang will expertly guide you through this digital age. He illustrates key concepts and applications in numerous practical examples and more than 48 catchy figures throughout Digital Fluency. The end of each chapter presents you with a helpful implementation checklist of central lessons before proceeding to the next. This book gets to the heart of digital buzzwords and concepts, and tells you what they truly mean.
Breaking down topics such as automated driving and intelligent robotics powered by artificial intelligence, blockchain-based cryptocurrencies and smart contracts, drug development and optimization of financial investment portfolios by quantum computing, and more is imperative to being ready for what the future of industry holds. Whether your own digital transformation journey takes place within your private or public organization, your studies, or your individual household, Digital Fluency maps out a concrete digital action plan for all of your technology and innovation strategy needs.
What You Will Learn
Gain guidance in the digital age without requiring any previous knowledge about digital technologies and digital transformation
Get acquainted with the most popular current and prospective applications of artificial intelligence, blockchain technology, and quantum computing across a wide range of industries including healthcare, financial services, and the automobile industry
Become familiar with the digital innovation models of Amazon, Google, Microsoft, IBM, and other world-leading organizations
Implement your own digital transformation successfully along the eight core dimensions of a concrete digital action plan
Who This Book Is For
Thought-leaders, business executives and industry strategists, management and strategy consultants, politicians and policy makers, entrepreneurs, financial analysts, investors and venture capitalists, students and research scientists, as well as general readers, who want to become digitally fluent.
Описание: While corporate governance has been a successful concept throughout the centuries, it is in question whether this concept can remain sustainable in the digital era and during a time of technological and managerial disruption. Under the pressure of new economic, social, and ecologic challenges, it is vital to understand how this concept needs to transform.
Challenges and Opportunities of Corporate Governance Transformation in the Digital Era is an essential reference source that discusses concepts, trends, and forecasts of corporate governance and examines its transformation under the pressure of new technologies and economic changes. Featuring research on topics such as corporate identity, e-commerce, and cost management, this book is ideally designed for corporate leaders, managers, executives, business professionals, consultants, professors, researchers, and students.
Описание: By examining leadership examples, Leadership in Middle-Earth explores evidence-based leadership and management practices from the unique perspective of J.R.R. Tolkien`s Middle-Earth, making actionable recommendations you can implement in your organization.
Автор: Esther Baldwin, Martin Curley Название: Managing Innovation in the Digital World ISBN: 1501515780 ISBN-13(EAN): 9781501515781 Издательство: Walter de Gruyter Рейтинг: Цена: 5577.00 р. Наличие на складе: Нет в наличии.
Описание:
Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently, and harvest the business value benefits of successful innovations. Innovation can be taught, and processes such as user-centered design increase the likelihood of a successful match between an innovative solution and the needs of users. In this insightful technical book Esther Baldwin and Martin Curley provide a multitude of techniques and methods that improve the likelihood of successful innovation through the launch of new innovative products, services, processes, financial models and customer experiences or innovations to existing systems, processes, technologies or products.
In an increasingly digital world, Managing Innovation in the Digital World includes examples and case studies from leading organizations. It includes assessment techniques, skill set descriptions, and a capability maturity framework to help IT organizations understand where they stand as innovators and what steps to take to strengthen their competencies.
Drawing on their experience with innovation in Intel's engineering operations and beyond, Baldwin and Curley emphasize that innovation does not require whole-scale invention. An innovative solution reapplied in a new context can provide even greater business value because the initial investment in developing the solution has already been made.
Why digital transformation is necessary and how to develop and execute a successful digital transformation strategy
Even though the term 'Digital Transformation' is prevalent throughout the current business landscape, various misunderstandings and misconceptions are often attached to it. Everyone agrees that digital transformation is essential for any enterprise, but few can define what it actually means to the modern business. Digital transformation does not specifically or exclusively define the consequences of digital technology. The term refers to the fact that technology, which happens to be digital, enables people to solve their traditional problems with digital solutions. It's not to say that their problems could not be solved using the older methods, they simply prefer the new way. Digital (R)evolution: Strategies to Accelerate Business Transformation explains why digital transformation is necessary and provides a framework for executing an effective implementation strategy.
Filing a significant gap in current knowledge, this timely book helps senior executives and technology leaders create practical strategies which, when correctly applied, lead to successful digital transformation. Author Yuri Aguiar, Chief Innovation and Transformation Officer at The Ogilvy Group, shares his real-world insights on developing new, digital-based business models and internal processes. Written in clear, straightforward language, this valuable guide:
- Serves as a blueprint for successful digital transformation in any enterprise or organization
- Addresses the strategy and governance requirements of businesses regardless of industry
- Features in-depth, firsthand examples of various transformation strategies
- Explains the factors than cause strategies to succeed or fail
Digital (R)evolution: Strategies to Accelerate Business Transformation is a much-needed resource for C-suite executives, corporate board members, corporate attorneys, investors, and venture capitalists.
Описание: While much thought has been given to how business leaders and managers can obtain the most productivity from Millennials (Generation Y) and subsequent groups such as Generation Z, the true challenge is far more complex. The workforce of the near future will be a multigenerational one, featuring members from between four and six generations in one organizational setting. This situation is made even more complex and challenging with the effect of today's globalization, which has created worldwide hypercompetition in organizations that often involves members from multiple cultures who speak different languages. How to effectively handle such a diverse population is increasingly a key concern for organizations of all types and sizes.
Global Applications of Multigenerational Management and Leadership in the Transcultural Era is a pivotal reference source that provides vital research on the application of applying numerous leadership styles to effectively navigate generational compromise. While highlighting topics such as consumer behavior, leadership management, and workforce diversity, this publication is ideally designed for business scholars, managers, executives, human resources professionals, recruitment agencies, students, business professionals, and international business leaders seeking current research on communication strategies and the most effective ways to handle a diverse workforce.
Описание: While much thought has been given to how business leaders and managers can obtain the most productivity from Millennials (Generation Y) and subsequent groups such as Generation Z, the true challenge is far more complex. The workforce of the near future will be a multigenerational one, featuring members from between four and six generations in one organizational setting. This situation is made even more complex and challenging with the effect of today's globalization, which has created worldwide hypercompetition in organizations that often involves members from multiple cultures who speak different languages. How to effectively handle such a diverse population is increasingly a key concern for organizations of all types and sizes. Global Applications of Multigenerational Management and Leadership in the Transcultural Era is a pivotal reference source that provides vital research on the application of applying numerous leadership styles to effectively navigate generational compromise. While highlighting topics such as consumer behavior, leadership management, and workforce diversity, this publication is ideally designed for business scholars, managers, executives, human resources professionals, recruitment agencies, students, business professionals, and international business leaders seeking current research on communication strategies and the most effective ways to handle a diverse workforce.
Описание: While corporate governance has been a successful concept throughout the centuries, it is in question whether this concept can remain sustainable in the digital era and during a time of technological and managerial disruption. Under the pressure of new economic, social, and ecologic challenges, it is vital to understand how this concept needs to transform. Challenges and Opportunities of Corporate Governance Transformation in the Digital Era is an essential reference source that discusses concepts, trends, and forecasts of corporate governance and examines its transformation under the pressure of new technologies and economic changes. Featuring research on topics such as corporate identity, e-commerce, and cost management, this book is ideally designed for corporate leaders, managers, executives, business professionals, consultants, professors, researchers, and students.
Название: Marketing in the digital era ISBN: 3631745451 ISBN-13(EAN): 9783631745458 Издательство: Peter Lang Рейтинг: Цена: 9511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.
Автор: Vincenzo Morabito Название: Trends and Challenges in Digital Business Innovation ISBN: 3319043064 ISBN-13(EAN): 9783319043067 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes trends in digital innovation that are of most importance for businesses and explores key challenges. It presents 10 case studies of digital innovation that provide a benchmark of best practices at the global level.
Описание: This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.
Описание: The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the National Science Council in Taiwan to observe the development processes and accomplishments, and to conduct scientific researches covering not only the technology and management disciplines, but also the humanities and social science disciplines. The development process of new digital content and IT-enabled services of NPM would be a useful benchmark for museums, cultural and creative organizations and traditional organizations in Taiwan and around the world.
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