The Value of Luxury: An Emerging Perspective, Stępień Beata

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 10160.00 р.
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Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 9508.00 р. 13583.00 -30%
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Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Belz, F-M., Peattie, K.
Название: Sustainability Marketing - A Global Perspective, 2nd Edition
ISBN: 1119966191 ISBN-13(EAN): 9781119966197
Издательство: Wiley
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Цена: 7437.00 р.
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Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.

Автор: Stępień Beata
Название: The Value of Luxury: An Emerging Perspective
ISBN: 3030512207 ISBN-13(EAN): 9783030512200
Издательство: Springer
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Цена: 19564.00 р.
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Описание: While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.

Автор: Roy Sanjit Kumar, Mutum Dilip S., Nguyen Bang
Название: Services Marketing Cases in Emerging Markets: An Asian Perspective
ISBN: 3319814125 ISBN-13(EAN): 9783319814124
Издательство: Springer
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Цена: 9781.00 р.
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Описание: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.

Автор: Majaro
Название: Marketing in Perspective (RLE Marketing)
ISBN: 1138787639 ISBN-13(EAN): 9781138787636
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods ? both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Автор: Jose Pd
Название: Corporations and Sustainability: The South Asian Perspective
ISBN: 1783530847 ISBN-13(EAN): 9781783530847
Издательство: Taylor&Francis
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Цена: 20671.00 р.
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Описание: Corporations and Sustainability: A South Asian Perspective is a compilation of contributions from leading academics and practitioners that provides an overview of the key challenges and opportunities related to sustainability in South Asia. Informs an important perspective for researchers as well as students of business and environment.

Автор: Kristian K. M?ller; David T. Wilson
Название: Business Marketing: An Interaction and Network Perspective
ISBN: 9401042810 ISBN-13(EAN): 9789401042819
Издательство: Springer
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Цена: 39130.00 р.
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Описание: Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi- in industrial markets.

Автор: Mogaji Emmanuel, Adeola Ogechi, Adisa Isaiah
Название: Green Marketing in Emerging Economies: A Communications Perspective
ISBN: 303082571X ISBN-13(EAN): 9783030825713
Издательство: Springer
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Цена: 22359.00 р.
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Описание: Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.

Автор: Venkatakrishna V. Bellur; James W. Camerius; Brian
Название: Marketing Horizons: A 1980`s Perspective
ISBN: 3319385534 ISBN-13(EAN): 9783319385532
Издательство: Springer
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Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: Kristian K. M?ller; David T. Wilson
Название: Business Marketing: An Interaction and Network Perspective
ISBN: 0792395042 ISBN-13(EAN): 9780792395041
Издательство: Springer
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Цена: 34799.00 р.
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Описание: This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed.

Автор: Majaro Simon
Название: Marketing in Perspective (Rle Marketing)
ISBN: 1138980471 ISBN-13(EAN): 9781138980471
Издательство: Taylor&Francis
Рейтинг:
Цена: 7042.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.