Описание: Here s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: .The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. .The importance of using brands and brand identity to help you establish your library s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. .Marketing tools: oDigital publications, oSocial media, oVisual and print marketing materials, oPersonal interactions oEvents you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn t, and we share best concise case studies from all types of academic and special libraries."
Описание: This book specifically endeavors to demystify marketing automation, create awareness of what marketing automation is, and encourage small-scale and medium-sized enterprises to employ this great technology for their competitive advantage. We have provided a host of marketing automation tools so that there is no excuse whatsoever not to grow.
Автор: Lackie Robert J., Wood M. Sandra Название: Creative Library Marketing and Publicity: Best Practices ISBN: 1442254203 ISBN-13(EAN): 9781442254206 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 20064.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
Автор: Ana Mar?a Camp?n-Cerro; Jos? Manuel Hern?ndez-Mogo Название: Best Practices in Hospitality and Tourism Marketing and Management ISBN: 3030062805 ISBN-13(EAN): 9783030062804 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Автор: Dougherty, John Gray, Christopher Название: Sales & operations planning - best practices ISBN: 1412200660 ISBN-13(EAN): 9781412200660 Издательство: Sage Publications Рейтинг: Цена: 6970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Within this book, you'll be able to "go inside" a baker's dozen companies and learn how they use Sales & Operations Planning to run their businesses better. You'll meet large companies and smaller ones, household names and names not widely known, companies whose products you use and companies whose products you've never heard of. You'll also hear from the consultant who helped them implement S&OP.
The Best Practices Companies are:
Agfa Amcor Cast-Fab Coca-Cola Midi Danfoss Eclipse Eli Lilly EMS Interbake Foods Norse Dairy Products Pyosa The Scotts Company Unicorn Medical
Learn:
What is this thing called S&OP and why do successful companies use it? What's involved, what are the steps, and how does it work?
Where does S&OP work? With which kinds of products? With which kinds of customers? Does it help with the New Product Development and Design process?
How are the demand and supply plans for the detailed product mix managed in a way that is consistent with the volume plans from S&OP?
Is S&OP really needed in a company using Continuous Improvement methods like Lean Manufacturing or TQM/6 Sigma?
How does S&OP work with Supply Chain Management: outside the company, with customers, and with suppliers?
In what size company does S&OP work best? How does it work in privately-held companies, global companies and companies using a matrix organization structure? Does S&OP survive ownership or organization changes?
How can a company be sure that its financial plans match its operational plans?
Описание: Exploring the Roles and Practices of Libraries in Prisons aims to strengthen and expand the small body of knowledge currently published regarding libraries in prisons, with each chapter addressing different aspects of the roles and practices of library services to prisons and prisoners.
Автор: Burnett, John J. Название: Nonprofit marketing best practices ISBN: 047179189X ISBN-13(EAN): 9780471791898 Издательство: Wiley Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introducing services marketing as the foundation for nonprofit marketing planning, this book addresses vital issues including: how to market intangibles; defining services and service products; the unique characteristics of service products; the marketing related needs and wants of nonprofits; and best practices marketing strategies and tactics.
Описание: This volume analyses the positive effects that tourism generates on resident`s quality of life, and how this influences tourists` quality of life as they enjoy an enriching experience in the destination they visit.
Описание: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.
Автор: Lackie Robert J., Wood M. Sandra Название: Creative Library Marketing and Publicity: Best Practices ISBN: 1442254211 ISBN-13(EAN): 9781442254213 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 10138.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
Автор: Ellyssa Kroski Название: The Makerspace Librarian`s Sourcebook ISBN: 1783302291 ISBN-13(EAN): 9781783302291 Издательство: Facet Рейтинг: Цена: 14773.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This hands-on sourcebook edited by technology expert Ellyssa Kroski includes everything libraries need to know about the major topics, tools, and technologies relevant to makerspaces today.
Автор: Shirin Alavi, Vandana Ahuja Название: Managing Social Media Practices in the Digital Economy ISBN: 1799821854 ISBN-13(EAN): 9781799821854 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28967.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success.
Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
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