Автор: Leonardo Caporarello et al (editors), Название: Digitally Supported Innovation ISBN: 3319402641 ISBN-13(EAN): 9783319402642 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a broad overview of Information and Communication Technology (ICT)-supported innovation both on an evidence-based level, a theoretical and a methodological level. It presents multi-disciplinary perspectives on organizational innovation in enterprises and the public sector, and on the ubiquitous social media-based user innovations. The book especially highlights innovation in knowledge work and human-computer interaction, innovation of and in socio-technical systems, and user-based innovation in public services. It draws upon evidence from various areas of application, including innovative mobility and the factories of the future. The studies presented here will be helpful both for innovation scholars and practitioners in industry – as well as innovators at large – in their current and future studies and undertakings.
Описание: Zero-Based Budgeting (ZBB) is making a comeback and has made it to the top of the list of most adopted management tools among executives in leading global organizations. As we enter an unprecedented era of economic unpredictability, disruptive technologies, globalization and fierce competition, companies are increasingly finding themselves in search of money to invest in new initiatives which have caused a resurgence in ZBB as a tool of choice among executives.The last time anyone wrote about the subject was in the 1970s. Does this method still hold ground? Are companies using ZBB in the same manner they used to as in the '70s? Not exactly. Companies that are simply joining the herd and inappropriately adopting the approach as a one-time fix and a cost-cutting tool are disrupting and crippling operations while facing a huge internal backlash.ZBB is a way of life What was once used as a scary cost-cutting tool in the '70s has now been revamped as a framework for replacing the once-a-year budgeting process with continuous business monitoring, with ZBB being adopted to drive efficiency and reallocate resources to unleash hidden values and fuel growth. Companies are seizing this opportunity and are adopting the zero-based method to rethink the status quo.This book covers the entire spectrum of the "Zero-Based" approach and illustrates how ZBB is being adopted not as a one-time fix but as an integrated change management tool that optimizes usage of resources across the value chain and instills accountability for cost across the entire organization.Adopting ZBB is a cultural shift and requires the adoption of "Zero-Based Thinking" across the organization. You should buy this book whether you are contemplating reinventing your existing budgeting process or you are already working on a ZBB initiative and need to make sure you are on the right track. If you've never heard of ZBB, you should buy this book as the cost of not knowing is not zero-based.
Описание: This edited volume offers a range of insights about, practices of and findings associated with enrichening health and social care students` learning by their engagement in educational processes during and after the completion of their practicum experiences in health and social care settings.
Описание: This book describes the digitally intensive time-domain architectures and techniques applied to millimeter-wave frequency synthesis, with the objective of improving performance and reducing the cost of implementation. Coverage includes system architecture, system level modeling, critical building block design, and digital calibration techniques, making it highly suitable for those who want to learn about mm-wave frequency generation for communication and radar applications, integrated circuit implementation, and time-domain circuit and system techniques.
Описание: Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.
"Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms." --Blake Irving, former CEO of GoDaddy
You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.
As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.
Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.
Автор: Charles Waghmare Название: Augmenting Customer Experience with SharePoint Online ISBN: 148425533X ISBN-13(EAN): 9781484255339 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Build, enrich, and transform customer experience using SharePoint Online. This book will discuss different SharePoint Online approaches that you can use to enhance customer experience, including digital portals, enterprise content management, Microsoft Teams and much more.Augmenting Customer Experience with SharePoint Online starts with an introduction to SharePoint Online features you can adopt to create better digital customer experience and transformation. Next, you will learn about augmentation for user and customer experience followed by guidelines and methods to develop smart and intelligent portals. Moving forward, you will cover enterprise and web content management in detail along with the challenges and benefits of using SharePoint Online. The partner ecosystem is discussed next with a detailed discussion on working with suppliers, partners, and vendors. Along the way, you will see how to create smart solutions using SharePoint Online and how to manage customer references. Finally, you will go through the use of SharePoint Online in different business sectors with the help of case studies. After reading the book, you will be able to adopt SharePoint Online features to augment customer and user experience. What You Will Learn Augment customer experience Create smart and intelligent portals for various business needs Efficiently manage enterprise and web content Enhance your partner ecosystem for better collaboration Build SharePoint Online solutions Who This Book Is For Anyone wanting to adopt SharePoint Online to develop portals, content management systems, knowledge hubs, reference captures, or online foundries.
Throughout recorded history, until a relatively short time ago, the idea of travel was associated with the adventure of entering unfamiliar or unknown territory, leading to new experiences that could be both amazing and frightening. Today, however, travel takes place in a world that is comprehensively known and mapped. Over a few decades, the expanding middle classes of the Global North have achieved greatly increased access to air and sea travel around the world. The ubiquity of computation in daily life has had a further decisive influence on the imaginative aspects of travel. Online distributed knowledge of the world is now readily available through services such as Google Maps, adventurous travel bloggers and reporters, or users on travel review platforms. From booking and ‘reading up,’ to writing down and reminiscing: all stages of one’s trip can be guided and augmented by increasingly connective, personalized, and optimized computational systems.
It is this late modern infrastructure of tourism, increasingly efficient, calculable, and affordable, that is a cause of concern for the middle classes. In the face of informational abundance, digitally aided tourism is fixated on the access to authenticity. Lodging rental platform Airbnb advertises with the slogan "Don’t just go there, live there". Professional bloggers and vloggers instruct their audience not just on where, but on how to travel. Review website such as TripAdvisor aggregate millions of personal reviews to offer ‘objective’, data-driven authentication of places around the globe. And virtual experiences take players to places they could not dream of reaching themselves. The desire for authenticity and self-realization, however, often comes at the expense of ecological and social awareness. As ‘tourists’ become ‘travelers’, the world transforms into territory for leisure and materiality for their conspicuous consumption.
Based on a comparative digital ethnography of ‘platform tourism’, which includes media such as blogs and vlogs, review websites, and video game environments, Scripted Journeys presents a critical analysis of digitally aided touristic practice and presentation, in which control and compliance are in constant tension. Conceptually, the book innovatively supplements anthropological work in tourism studies with theoretical and analytical perspectives from new media studies. Methodologically, it offers new pathways for examining online spaces and ways of interacting. Empirically, it discusses a wide range of phenomena—from rigid self-curation practices to gain clicks, to quantifiable evaluations of behavior, to navigation mechanics in digital games. In doing so, Scripted Journeys reveals the many ways in which people express themselves and their trips amidst the tightly circumscribed affordances of the digital.
Автор: Chadwick, Andrew Название: Augmenting Democracy ISBN: 1138607118 ISBN-13(EAN): 9781138607118 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First published in 1999, Andrew Chadwick provides an important new interpretation of British radical, suffrage-feminist and socialist movements during the first quarter of the twentieth century, based on analysis of their visions of democratic constitutional reform.
Описание: This book offers a timely report on an emerging topic in the field of wearable assistive technology: the design and development of robotic extra fingers.
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