Magazine Editing: In Print and Online, Morrish John, Bradshaw Paul
Старое издание
Автор: Morris Название: The Handbook of Journal Publishing ISBN: 1107653606 ISBN-13(EAN): 9781107653603 Издательство: Cambridge Academ Рейтинг: Цена: 7817.00 р. Наличие на складе: Есть (1 шт.) Описание: The Handbook of Journal Publishing is an up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print. It is a basic reference source for publishers, librarians and scholars dealing with such issues as copyright, business models, scholarly communication and intellectual property.
Название: Innovations in magazine publishing ISBN: 0367337010 ISBN-13(EAN): 9780367337018 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive.Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring.This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
Автор: Laurel Forster Название: Magazine Movements: Women`s Culture, Feminisms and Media Form ISBN: 1441172637 ISBN-13(EAN): 9781441172631 Издательство: Bloomsbury Academic Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
All women's magazines are not the same: content, outlook, and format combine to shape publications quite distinctively. While magazines in general have long been understood as a significant force in women's lives, many critiques have limited themselves to discussions of mainstream printed publications that engage with narrowly stereotypical representations of femininity. Looking at a range of women's magazines (Cooperative Correspondence Club and Housewife) and magazine programmes (Woman's Hour and Houseparty), Magazine Movements not only extends our definition of a magazine, but most importantly, unearths the connections between women's cultures, specific magazines and the implied reader.
The author first outlines the existing field of magazine studies, and analyzes the methodologies employed in accessing and assessing the cultural competence of magazines. Each chapter then provides a case study of a different kind of magazine: different in media form or style of presentation or audience connection, or all three. Forster not only extends our definition of a magazine, but most importantly, unearths the connections between women's cultures, specific magazines and the implied reader. In this way, fresh insights are provided into the long-standing importance of the magazine to the variety of feminisms on offer in Britain, from the mid twentieth century to the present day.
'Travelling Home' provides a detailed analysis of the contribution that the mid twentieth-century 'Walkabout' magazine made to Australia's cultural history. Spanning five central decades of the twentieth century (1934-1974), 'Walkabout' was integral to Australia's sense of itself as a nation. By advocating travel--both vicarious and actual--'Walkabout' encouraged settler Australians to broaden their image of the nation and its place in the Pacific region. In this way, 'Walkabout' explicitly aimed to make its readers feel at home in their country, as well as including a diverse picture of Aboriginal and Pacific cultures. Like National Geographic in the United States, Walkabout presented a cornucopia of images and information that was accessible to a broad readership.
Given its wide availability and distribution, together with its accessible and entertaining content, 'Walkabout' changed how Australia was perceived, and the magazine is recalled with nostalgic fondness by most if not all of its former readers. Many urban readers learnt about Indigenous peoples and cultures through the many articles on these topics, and although these representations now seem dated and at times discriminatory, they provide a lens through which to see how contemporary attitudes about race and difference were defined and negotiated.
Drawing on interdisciplinary scholarship, 'Travelling Home' engages with key questions in literary, cultural, and Australian studies about national identity and modernity. The book's diverse topics demonstrate how 'Walkabout' canvassed subtle and shifting fields of representation. Grounded in the archival history of the magazine's production, the book addresses questions key to Australian cultural history. These include an investigation of middle-brow print culture and the writers who contributed to Walkabout, and the role of 'Walkabout' in presenting diverse and often conflicting information about Indigenous and other non-white cultures. Other chapters examine how popular natural history enabled scientists and readers alike to define an unique Australian landscape, and to debate how a modernising nation could preserve its bush while advocating industrial and agricultural development. While the nation is central to 'Walkabout' magazine's imagined world, Australia is always understood to be part of the Pacific region in complex ways that included neo-colonialism, and Pacific content was prominent in the magazine. Through complex and nuanced readings of Australian literary and cultural history, 'Travelling Home' reveals how vernacular understandings of key issues in Australia's cultural history were developed and debated in this accessible and entertaining magazine.
Автор: Hogarth Название: Business Strategies for Magazine Publishing ISBN: 1138205761 ISBN-13(EAN): 9781138205765 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business Strategies for Magazine Publishing explores ways to create financially sustainable publications by drawing on lessons from the history of successful magazine brands and analysis of possible futures for the industry.
Автор: Riga, Frank P. , Prance, Claude A. Название: Index to the London Magazine ISBN: 0367137879 ISBN-13(EAN): 9780367137878 Издательство: Taylor&Francis Рейтинг: Цена: 17609.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book was originally published in 1978 and presents a brief history of one of the best literary periodicals of the nineteenth century alongside the index.
Автор: Riga, Frank P. , Prance, Claude A. Название: Index to the London Magazine ISBN: 0367137925 ISBN-13(EAN): 9780367137922 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book was originally published in 1978 and presents a brief history of one of the best literary periodicals of the nineteenth century alongside the index.
Описание: A nostalgic romp through modern NBA history as documented by basketball's most iconic and innovative magazine covers The best magazine covers have the ability to distill time and culture into one vivid image. They serve as touchstones, artifacts, and anchors of personal memory. In Cover Story, Alex Wong illuminates the stories behind some of basketball's most notable covers--those that made a statement, moved the needle, and minted players as not only elite athletes but pop culture superstars. Michael Jordan posing with Mel Gibson and Jerry Seinfeld for GQ's Man of the Year issue. Chamique Holdsclaw defiantly looking out from the cover of SLAM, the first woman ever to do so. A high schooler named LeBron James anointed as "The Chosen One" by Sports Illustrated. Each cover is a portal into hoops history as remembered by the players, writers, editors, and luminaries who made them possible. These stories combine to form an insightful portrait of a sport and the culture it's embedded in. Deftly reported narratives spotlight basketball's iconic characters and moments while offering an immersive look at the chaotic, singular world of glossy magazines during the golden age of print--and its later decline. Thoroughly sourced and featuring countless interviews with sports and media insiders, this engrossing read will appeal to basketball fans, pop culture aficionados, and keen observers of the changing media landscape.
Автор: Mary Hogarth Название: How to Launch a Magazine in this Digital Age ISBN: 1441161902 ISBN-13(EAN): 9781441161901 Издательство: Bloomsbury Academic Рейтинг: Цена: 22176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.
Автор: Mary Hogarth Название: How to Launch a Magazine in this Digital Age ISBN: 144117799X ISBN-13(EAN): 9781441177995 Издательство: Bloomsbury Academic Рейтинг: Цена: 4592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.
The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.
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