Описание: The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.
Despite the growing interest in various translation activities, there is still a potentially vast area of research. The statement may be true for opera surtitling, which was introduced in the nineteen eighties and has been used in opera companies worldwide ever since. This book aims to offer a theoretical framework for opera surtitling, based on several factors, including the semiotics of opera, relevance theory, or fundamental rules of audiovisual translation. The author provides a more illuminating insight by means of practical research into surtitling in Poland, which proves that surtitling is not as simple a task as it may seem, demanding a multimodal and multifaceted analysis of an audiovisual complex and requiring a constant struggle to guarantee optimal relevance of the surtitled performance.
Автор: Atkinson Название: Semiotic Analysis and Public Policy ISBN: 0815383479 ISBN-13(EAN): 9780815383475 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Rooted deep in the literature on both public policy and semiotics, Christopher L. Atkinson evaluates several key areas of public policy that are heavily dependent on narrative, naming, sign, and branding to create meaning.
Описание: By integrating ideas of Peirce, Buhler, Bakhtin, Piaget and Jakobson, in this book the author defines three linguistic supertypes each operating with either the situation in reality, the speaker`s experience of it or his condensed information to the hearer.
Автор: Dinda L. Gorlee Название: Wittgenstein in Translation: Exploring Semiotic Signatures ISBN: 1614511446 ISBN-13(EAN): 9781614511441 Издательство: Walter de Gruyter Рейтинг: Цена: 24165.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The volume reveals the depths of Wittgenstein`s soul-searching writings - his "new" philosophy - by concentrating on fragments in ordinary language and using few technical terms.
Описание: Semiotics - the study of the general principles of signs and sign systems – is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.
Описание: Semiotics - the study of the general principles of signs and sign systems – is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.
Автор: Utibe Hanson Название: Football as Literature: A Semiotic Reading ISBN: 1680531034 ISBN-13(EAN): 9781680531039 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 17550.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Football as Literature adopts semiotics as a framework to compare football (soccer) to literature. The football field is akin to the plot or stage in narrative or dramatic modes, respectively, and the players are viewed as characters whose metamorphoses, in the text of football, are occasioned from the label of their positions to the completeness of the plot by the kinetic power of the ball. In employing this commentary, a standard football match is seen as a representation of the active text. Particularly, without commentary football unfolds as an unspoken semiotic narrative. Football is seen, therefore, as existing in a continuum of signification encapsulated especially in the acknowledged genres of literature.
Автор: Sybille Kr?mer, Christina Ljungberg Название: Thinking with Diagrams: The Semiotic Basis of Human Cognition ISBN: 1501511696 ISBN-13(EAN): 9781501511691 Издательство: Walter de Gruyter Цена: 18586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Diagrammatic reasoning is crucial for human cognition. It is hard to think of any forms of science or knowledge without the "intermediary world" of diagrams and diagrammatic representation in thought experiments and/or processes, manifested in forms as divers as notes, tables, schemata, graphs, drawings and maps. Despite their phenomenological and structural-functional differences, these forms of representation share a number of important attributes and epistemic functions. Combining aspects of linguistic and pictorial symbolism, diagrams go beyond the traditional distinction between language and image. They do not only represent, yet intervene in what is represented. Their spatiality, materiality and operativity establish a dynamic tool to exteriorize thinking, thus contributing to the idea of the extended mind. They foster imagination and problem solving, facilitate orientation in knowledge spaces and the discovery of unsuspected relationships. How can the diagrammatic nature of cognitive and knowledge practices be theorized historically as well as systematically? This is what this volume explores by investigating the semiotic dimension of diagrams as to knowledge, information and reasoning, e.g., the 'thing-ness' of diagrams in the history of art, the range of diagrammatic reasoning in logic, mathematics, philosophy and the sciences in general, including the knowledge function of maps.
Автор: Pauline Delahaye Название: A Semiotic Methodology for Animal Studies ISBN: 3030288129 ISBN-13(EAN): 9783030288129 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Поставка под заказ.
Описание: This monograph is about new perspective in animal studies methodology, by using concepts and tools from the field of semiotics. It proposes a reflexion on current challenges and issues in the ethology field, and introduces different semiotics – biosemiotics, zoosemiotics – as potential methodological solutions.The chapters cover many aspects of ethology where semiotics can be a helpful hand: studies of language, culture, cognition or emotions, issues about complex, endangered or variable species. It explains why these points are difficult to study for actual ethology, why they still matter for researchers, biodiversity actors or wildlife programs, and how an interdisciplinary study with a semiotic point of view can help understand them. This book will appeal to a wide readership, from researchers and academics in living sciences as well as in linguistics fields, to other professionals – veterinarian, wildlife managers, zookeepers, and many others – who feel the need to better understand some aspects of animals they are working with. Students with animal focus should read this book as an introduction to interdisciplinary methodology, and a proposition to work differently with animals.
Автор: Berger, Arthur Asa Название: Humor, psyche, and society: a socio-semiotic analysis ISBN: 162273808X ISBN-13(EAN): 9781622738083 Издательство: Неизвестно Рейтинг: Цена: 9380.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Simone Diniz Junqueira Barbosa; Karin Breitman Название: Conversations Around Semiotic Engineering ISBN: 3319858785 ISBN-13(EAN): 9783319858784 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Поставка под заказ.
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