Описание: From dinosaurs fighting to their deaths to elephant-sized burrowing ground sloths, this book takes readers on a global journey deep into the earth`s past. Locked in Time showcases fifty of the most astonishing fossils ever found, brought together in five chapters that offer an unprecedented glimpse at the behavior of prehistoric animals.
Автор: Martin Charter (Editor) Название: Designing for the circular economy ISBN: 1138081019 ISBN-13(EAN): 9781138081017 Издательство: Taylor&Francis Рейтинг: Цена: 8267.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designing for the Circular Economy highlights and explores `state of the art` research and industrial practice, highlighting CE as a source of: new business opportunities; radical business change; disruptive innovation; social change; and new consumer attitudes.
Описание: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.
Автор: Foxall Gordon Название: Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide ISBN: 1138832391 ISBN-13(EAN): 9781138832398 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decisionmaking. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
Описание: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Автор: Foxall Название: Consumers in Context ISBN: 1138962899 ISBN-13(EAN): 9781138962897 Издательство: Taylor&Francis Рейтинг: Цена: 39811.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Название: Advertising and the World Wide Web ISBN: 1138003212 ISBN-13(EAN): 9781138003217 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Поставка под заказ.
Описание: Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.
Автор: Ammi Название: Global Consumer Behavior ISBN: 1905209630 ISBN-13(EAN): 9781905209637 Издательство: Wiley Рейтинг: Цена: 25811.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.
Автор: Cochoy Название: On The Origins of SelfService ISBN: 1138902497 ISBN-13(EAN): 9781138902497 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922.
Aimed at modernizing small independent grocery stores, Progressive Grocer sowed the seeds for modern self-service which spread in small retail outlets, sometimes well before the advent of the large retail spaces which are traditionally viewed as the origin of the self-service economy. The author illustrates how this publication had a highly influential role on what the trade considered to be best practice and shaped what was considered to be cutting edge. By displacing the consumer and their agency from the centre of analytic attention, this innovative book highlights the complex impact of social, technical and retailing environment factors that structure and delimit consumer freedom in the marketplace.
This detailed critical analysis of the origins of self-service will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.
Автор: Hoyer, Wayne D. Macinnis, Deborah J., Pieters, Rik Название: Consumer behavior 7 ed. ISBN: 1305507274 ISBN-13(EAN): 9781305507272 Издательство: Cengage Learning Рейтинг: Цена: 12037.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
Автор: Kardes/Cronley/Cline/Gravetter/Forzano Название: Custom Consumer Behavior ISBN: 1473757991 ISBN-13(EAN): 9781473757998 Издательство: Cengage Learning Рейтинг: Цена: 6336.00 р. Наличие на складе: Нет в наличии.
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