Описание: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.
Автор: Richardson Neil Название: Customer-Centric Marketing ISBN: 074947209X ISBN-13(EAN): 9780749472092 Издательство: Неизвестно Рейтинг: Цена: 7619.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.
Автор: Al-Shammari Minwir Название: Customer-Centric Knowledge Management: Concepts and Applications ISBN: 1613500890 ISBN-13(EAN): 9781613500897 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 21945.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organisational knowledge management, customer relationship management, and information and communication technologies (ICTs).
Develop an AI strategy that works for your clients and customers with this essential resource
What's Your AI Strategy? The Forbes Ignite Guide to Customer-Centric Artificial Intelligence cuts to the quick of crafting an AI strategy that adds value for your users and customers--and your bottom line. Written by renowned strategists and consultants Will Thompson, VP and Managing Director of ForbesInsights and publisher of Forbes AI, and Nicole Cacal, CEO of Forbes Ignite, this book provides straightforward frameworks that guide readers in the development and implementation of customer-centric artificial intelligence that yields end-to-end value.
What's Your AI Strategy? presents thinking and design tools that help decision-makers, data teams, and consultants:
Plan and complete artificial intelligence projects that make sense for their business and customers
Understand the math and technology you'll need to know to effectively implement AI in their business
Create a business and data plan that considers people, process, technology, capital, and strategy
This book couples the proprietary AI Customer Experience Canvas that Thompson and Cacal have developed with original research from Forbes Insights and interviews with famous experts in the field of artificial intelligence. It is an invaluable resource for anyone in business or government who wishes to contribute to digital transformation within their organization in a way that benefits their constituents or clients.
What's Your AI Strategy? The Forbes Ignite Guide to Customer-Centric Artificial Intelligence cuts to the quick of crafting an AI strategy that adds value for your users and customers--and your bottom line. Written by renowned strategists and consultants Will Thompson, VP and Managing Director of ForbesInsights and publisher of Forbes AI, and Nicole Cacal, CEO of Forbes Ignite, this book provides straightforward frameworks that guide readers in the development and implementation of customer-centric artificial intelligence that yields end-to-end value.
What's Your AI Strategy? presents thinking and design tools that help decision-makers, data teams, and consultants:
- Plan and complete artificial intelligence projects that make sense for their business and customers
- Understand the math and technology you'll need to know to effectively implement AI in their business
- Create a business and data plan that considers people, process, technology, capital, and strategy
Описание: In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.
Автор: Suwelack Thomas, Stegemann Manuel, Ang Feng Xia Название: Creating a Customer Experience-Centric Startup: A Step-by-Step Framework ISBN: 3030924572 ISBN-13(EAN): 9783030924577 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today`s dynamic and competitive times.
Автор: Sathit Parniangtong Название: Competitive Advantage of Customer Centricity ISBN: 9811351384 ISBN-13(EAN): 9789811351389 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Поставка под заказ.
Описание: This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.
Описание: Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today`s most successful companies.
Human expectations have changed. Technology and sleek branding aren't enough; your organization needs a soul. Speeches and trending hashtags aren't enough; we need to change our communities. How? By learning to become Human-Centric as a person, as a professional, and as a modern-day citizen. Come on this journey to discover how to be human-centric and thrive in this world. The future is human. Are you ready?
A visionary and inspiring leader focused on merging human engagement and diversity and inclusion with positive business outcomes and growth, Kimberly Weisensee Brown is the founder and CEO of both Centrally Human and TecHive.
She is a globally-renowned creator and expert on human-centric and inclusive innovation frameworks. She believes the success of our future lies in empowering our humans.
Kimberly is a highly accomplished growth executive and nationally-renowned speaker with more than 15 years of proven success. She has a background with companies such as Conde Nast, GE, Acxiom, Hyatt, 1871, Publicis, WPP, REI, American Medical Association, Tribune Corporation and more.
She is a trained peer mediator and certified executive life coach. She was editor-in-chief of the feminist magazine at Northwestern University. As trained journalist and digital marketing executive, she has proven ability to communicate powerful stories and connect people and ideas to measurable outcomes.
Kimberly received her B.S. and M.S. from Northwestern University Medill School of Journalism. She has published works on mental health, youth experience, intersectionality, bias in data and marketing, and inclusive innovation and entrepreneurship. She is active with the Luminarts Foundation, 1871, Women Business Development Center, and the Illinois Chamber of Commerce, Executive Club of Chicago and Union League Club of Chicago. She is a faculty member at Lake Forest Graduate School of Management, Loyola University, and Roosevelt University.
