Political Marketing in the 2020 U.S. Presidential Election, Gillies Jamie
Автор: Jamie Gillies Название: Political Marketing in the 2016 U.S. Presidential Election ISBN: 3319593447 ISBN-13(EAN): 9783319593449 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.
Автор: Jamie Gillies Название: Political Marketing in the 2016 U.S. Presidential Election ISBN: 3319866028 ISBN-13(EAN): 9783319866024 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Описание: This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.
Описание: The Presidential Election of 2020: Donald Trump and the Crisis of Democracy places the election of 2020 within the context of the Trump presidency, a chaotic and tense time in American politics and a dangerous one. The election is analyzed in depth and its meaning for the state of American society is made clear. A major theme in the book is a critique of Donald Trump's leadership, his incompetence in office, his appeal to followers and the danger this has proven to represent. Among other things, he was accused of mental instability during his presidency. Yet he received the second highest vote total in American history, exceeded only by winning candidate Joe Biden's. Trump was impeached twice for his actions in office but both times not held responsible for what he had done by a Republican-controlled Senate. The election is placed in an ongoing context. It was followed by strenuous attempts by Trump and associates to have states reverse their results and declare him the winner and by the Trump-organized seditious assault on the Capitol in which five people died. The objective was to force Vice President Mike Pence, who was chairing a Joint Session of Congress, normally a formality, to instead reject the Electoral College vote outcome. Pence would not do it. His life and that of Speaker Nancy Pelosi were threatened by the rioters. The threat of a coup, a new development in American politics, and one led by Trump and others who share his views, remains. Meanwhile President Joe Biden in his efforts to reconstruct America has introduced the most ambitious policy agenda since the New Deal.
Автор: Buchanan Scott E., Kapeluck Branwell Dubose Название: The 2020 Presidential Election in the South ISBN: 1793646694 ISBN-13(EAN): 9781793646699 Издательство: Неизвестно Рейтинг: Цена: 31956.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume, written by the leading experts in their particular states, focuses on the historic 2020 presidential election in the South. The region has played a critical role in determining the occupant of the White House for the last 50 years, and the South once again was pivotal in the 2020 contest between Trump and Biden.
Описание: Money in Politics explores the political fundraising of the 2020 presidential election from the primaries through the General Election, illustrating the importance of campaign fundraising and examining how campaign contributions are now a political topic in the 2020s.
Описание: This book adopts a regional approach to understanding 2020 presidential election outcomes, taking into account the tribalism that has come to define contemporary US politics and building a path to 270 Electoral College votes.
Описание: This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand`s general elections.
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