Political Marketing and Management in the 2020 New Zealand General Election, Elder Edward, Lees-Marshment Jennifer
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Book 1- Social Media Marketing Do you dream of becoming an influencer of millions around the world? Are you looking for new ways for your business to reach its customers? Social media marketing is something that more and more businesses are turning to, in the sure knowledge that they have a reach unlike any other medium available. Any business can benefit from this explosion of opportunity and all that is required is a little knowledge of how it can work for you. In this book, Social Media Marketing 2019, you will discover the secret strategies that will promote your business to these millions, with advice and tips on:
Choosing the social media platforms best suited to you Getting started with LinkedIn Facebook basics Preparing for Twitter marketing How to be found on Instagram YouTube and what you can do with it And much more...
As digital marketing continues to evolve at a rapid pace, it is imperative that you and your business learn how to keep up. By reading Social Media Marketing 2019, you will be able to do just that and stay one step ahead of the competition at the same time.
Get a copy today and make sure you are ready to keep your business at the top of its game Book 2 Personal Branding Many people would like to further their career, create a successful blog, work as a personality on YouTube, and so much more. But all of this is going to take some time and some effort, and many will five up before they even start. But creating a good personal brand will be able to help you reach your goals in no time at all, you just need to know the right steps to use to get started. This guidebook is going to take some time to explore how you can make your own personal brand as well. If you are willing to take your time, and really explore all that there is with creating this kind of brand, you will be amazed at the results that you can get as well Whether you want to increase your chances of getting a job, you want to start your own career, or you are looking to become a type of celebrity with enough work, you will find that personal branding is going to help you get there. Some of the topics that we are going to explore when it comes to personal branding will include: - - The basics of having your own personal brand - How you can have the right mentality to help you start your own personal brand. - The tools that you need to build up your own personal brand. - The steps that you need to take to get started. - Remembering the importance of being yourself. - How to choose your audience to get the best return on your time. - The importance of using a mentor during this time. - Why you should consider having a good team behind you, to ensure you get started on the right track. - How to create a brand on Facebook, YouTube, Instagram, and Twitter. - How you can grow your personal brand over time.
Creating a personal brand is going to be similar to what you would see when working on a brand for a company or for a product. It is going to take some time, and it won't happen overnight. But with the right mindset, and some hard work, you will be able to see some amazing results with your personal brand today.
Описание: Do you want to learn how to smartly take advantage of the first most powerful Social Commerce in history and of the most loved social network for the video stream in the world to increase disproportionately your brand awareness, leveraging the fruitful secrets of the Instagram and YouTube algorithm for the highest possible SEO positioning? If yes, then keep reading...
We are completely immersed in the era of video streaming, so why further procrastinate the transition to making educational videos, instead of any other format, for your business?
Are you convinced that you can make a massive level up to your business or that you can build a solid foundation for your brand simply by continuing to write posts on Facebook or articles on your blog? The truth is that, at some point in your entrepreneurial journey, it becomes a necessity to create a strong presence with videos also on Instagram and YouTube. Indeed, it can be an even more strategic and intelligent move to START from these two social networks, precisely because they are the two ones perfectly in line with the times that are running.
If you want to generate more potential customers on social media, you must know in advance where their attention is most focused And this is only the first step. The second one is to know how to strategically direct their attention towards you eliminating competition. And to fully pursue this goal, you must rely on the very precious information contained in this book.
This book covers the following topics:
PART ONE: INSTAGRAM MARKETING FOR BUSINESS 2020
You must follow these rules for preparing your profile to instantly generate more potential buyers and less timewasters
14 SEO secrets to grow vertically up your brand awareness from 2020 onwards
The power of Instagram stories
The most profitable 2-steps lead generation strategy of all time
Instagram algorithm secrets and how to make use of ads and live for your business
PART TWO: YOUTUBE MARKETING FOR BUSINESS 2020
Step-by-step guide to perfectly set up your channel
6 fake beliefs about the YouTube SEO and the 6 biggest fatal mistakes that can kill your channel
Ultimate strategies for keywords, titles, subtitles, tags, hashtags, thumbnails, descriptions, end screens, and much more
9 secrets on how to reach big numbers if you already are an established creator on YouTube
The most effective tool for the SEO conquest widely explained
...And so much more
But how much do you have to invest in advertising on Instagram and YouTube to generate a continuous flux of potential targeted customers towards your brand? Basically, the more you invest the more visibility you gain, but it is also true that there are people who earn a lot even without investing a penny. They know the game's rules.
Here is the excellent news: you can find these exact game's rules inside this book, so SCROLL UP AND CLICK THE "BUY NOW" BUTTON to discover them all and start building your massive following
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Storbacka, Kaj (university Of Auckland Business School New Zealand) Название: Smash ISBN: 1787437981 ISBN-13(EAN): 9781787437982 Издательство: Emerald Рейтинг: Цена: 14634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.
Описание: This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.
Автор: Baumgartner, Jody C Название: Political Marketing and the Election of 2020 ISBN: 1032434716 ISBN-13(EAN): 9781032434711 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Название: Political marketing and the 2015 uk general election ISBN: 1137584394 ISBN-13(EAN): 9781137584397 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
Автор: Jamie Gillies Название: Political Marketing in the 2016 U.S. Presidential Election ISBN: 3319593447 ISBN-13(EAN): 9783319593449 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.
Автор: Jamie Gillies Название: Political Marketing in the 2016 U.S. Presidential Election ISBN: 3319866028 ISBN-13(EAN): 9783319866024 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
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