Описание: This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. The chapters originally published as a special issue in the Journal of Political Marketing.
Автор: Jamie Gillies Название: Political Marketing in the 2016 U.S. Presidential Election ISBN: 3319593447 ISBN-13(EAN): 9783319593449 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.
Автор: Lamond, Ian Reid, Chelsea Название: 2015 uk general election and the 2016 eu referendum ISBN: 3319547798 ISBN-13(EAN): 9783319547794 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together the established field of political communication and the emerging field of critical event studies to develop new questions and approaches. Finally, the authors consider what it means to be living in a period of democratic spectacle, where political events have become evental politics.
Автор: Jamie Gillies; Vincent Raynauld; Andr? Turcotte Название: Political Marketing in the 2019 Canadian Federal Election ISBN: 3030502805 ISBN-13(EAN): 9783030502805 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand`s general elections.
Автор: Gillies Jamie Название: Political Marketing in the 2020 U.S. Presidential Election ISBN: 3030865584 ISBN-13(EAN): 9783030865580 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president.
Автор: Jamie Gillies Название: Political Marketing in the 2016 U.S. Presidential Election ISBN: 3319866028 ISBN-13(EAN): 9783319866024 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Описание: This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.
Описание: This book brings together the established field of political communication and the emerging field of critical event studies to develop new questions and approaches. Finally, the authors consider what it means to be living in a period of democratic spectacle, where political events have become evental politics.
Автор: Kavanagh Dennis Название: British General Election of 2015 ISBN: 1137366133 ISBN-13(EAN): 9781137366139 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The British General Election of 2015 is a must-read for anyone wanting to know how the action unfolded in the most unpredictable election for a generation. Continuing a proud Palgrave Macmillan tradition, The British General Election of 2015 is the 19th edition and celebrates the 70th year of this prestigious series.
Автор: P. Cowley; D. Kavanagh Название: The British General Election of 2015 ISBN: 1137366109 ISBN-13(EAN): 9781137366108 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The British General Election of 2015 is a must-read for anyone wanting to know how the action unfolded in the most unpredictable election for a generation. Continuing a proud Palgrave Macmillan tradition, The British General Election of 2015 is the 19th edition and celebrates the 70th year of this prestigious series.
Автор: Bateman David A. Название: Disenfranchising Democracy ISBN: 110845545X ISBN-13(EAN): 9781108455459 Издательство: Cambridge Academ Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book documents and explains the association between democratization and disenfranchisement. Through case studies of the USA, France, and the UK, it offers a new theoretical account rooted in the politics of coalition-building and the visions of political community advanced by coalitions in pursuit of their goals.
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