Political Marketing in the 2016 U.S. Presidential Election, Jamie Gillies
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 15838.00 р. Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Описание: This book focuses on the unique challenges women in politics face in the United States based on their gender. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns.
Описание: Donald Trump's election was a shock to the world, especially considering it came during a period of war, terrorist attacks, great financial turmoil, and sharp political divisions. Looking beyond the headlines of political reporting on what many view as the greatest upset in presidential race, diversity expert Dr. Shelton J. Goode offers broader and deeper analysis of the impact of the election on the country's efforts to become more inclusive as it becomes more diverse. "So well done " "Riveting and detailed, I found myself reading whenever I had a spare moment. If you want an in-depth account and easily understood analysis of the impact of the 2016 presidential election on diversity in America, this book is for you." -Julius Pryor III, global diversity and inclusion expert and author of Thriving in a Disruptive World: 6 Critical Concepts for Navigating the 21st Century "Gripping " "Goes beyond the media's version and provides the real story of 2016 Presidential race. 'HOUSE OF CARDS' and 'SCANDAL' have nothing on this book.If you care about this country-Winter in America: The Impact of the 2016 presidential election on diversity in companies, communities and the country is a MUST READ." -Nat Alston, chairman, National Association of African Americans in Human Resources "Enthralling " "Great read from start to finish. Enjoyed immensely. Learned some things that I did not know before. Dr. Goode gives an indispensable account of the impact on the larger struggle for justice. Recommend highly." -Karen Nelson, diversity & inclusion leader, City of Appleton, Wisconsin
Автор: Jamie Gillies Название: Political Marketing in the 2016 U.S. Presidential Election ISBN: 3319593447 ISBN-13(EAN): 9783319593449 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.
Описание: This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.
Автор: Rachel Bitecofer Название: The Unprecedented 2016 Presidential Election ISBN: 3319619756 ISBN-13(EAN): 9783319619750 Издательство: Springer Рейтинг: Цена: 6567.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why did Hillary Clinton come up short on Election Day despite the fact that nearly everyone expected her to win after her opponent ran a haphazard campaign plagued by scandal after scandal?
Автор: Harp Название: Gender in the 2016 US Presidential Election ISBN: 1138052213 ISBN-13(EAN): 9781138052215 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gender in the 2016 US Presidential Election examines 2015 and 2016 from a feminist critical cultural perspective to better understand how the intersection of gender and politics was contested and lived during the presidential election.
Автор: Harp Название: Gender in the 2016 US Presidential Election ISBN: 113805223X ISBN-13(EAN): 9781138052239 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gender in the 2016 US Presidential Election examines 2015 and 2016 from a feminist critical cultural perspective to better understand how the intersection of gender and politics was contested and lived during the presidential election.
Donald Trump's election was a shock to the world, especially considering it came during a period of war, terrorist attacks, great financial turmoil, and sharp political divisions. Looking beyond the headlines of political reporting on what many view as the greatest upset in presidential race, diversity expert Dr. Shelton J. Goode offers broader and deeper analysis of the impact of the election on the country's efforts to become more inclusive as it becomes more diverse.
"So well done "
"Riveting and detailed, I found myself reading whenever I had a spare moment. If you want an in-depth account and easily understood analysis of the impact of the 2016 presidential election on diversity in America, this book is for you."
--Julius Pryor III, global diversity and inclusion expert and author of Thriving in a Disruptive World: 6 Critical Concepts for Navigating the 21st Century
"Gripping "
"Goes beyond the media's version and provides the real story of 2016 Presidential race. 'HOUSE OF CARDS' and 'SCANDAL' have nothing on this book.If you care about this country--Winter in America: The Impact of the 2016 presidential election on diversity in companies, communities and the country is a MUST READ."
--Nat Alston, chairman, National Association of African Americans in Human Resources
"Enthralling "
"Great read from start to finish. Enjoyed immensely. Learned some things that I did not know before. Dr. Goode gives an indispensable account of the impact on the larger struggle for justice. Recommend highly."
--Karen Nelson, diversity & inclusion leader, City of Appleton, Wisconsin
On June 16, 2015, a man named Donald Trump announced, "Ladies and Gentlemen, I am officially running for President of the United States, and we are going to make our country great again " Since Trump was a businessman who never held public office, hardly anyone took him seriously. After all, what does a reality TV star know about running a country?
The presidential campaign began, as did the debates. Trump said some outrageous things Most politicians and news reporters laughed because no other candidate talked like him. The media believed he was just a big joke, but across America, people started listening. People started to believe, especially as he visited struggling families and factories about to close.
He went to places where crime and violence made it dangerous for children to walk to school. He went to places where terrorism was trying to take root. He went to the American people and listened--and the crowds grew because Trump, a businessman, understood. This is the story of the U.S. Presidential Election of 2016 and how and why it changed history forever.
