Social media, political marketing and the 2016 u.s. election,
Автор: Jamie Gillies Название: Political Marketing in the 2016 U.S. Presidential Election ISBN: 3319593447 ISBN-13(EAN): 9783319593449 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.
Название: Political marketing and the 2015 uk general election ISBN: 1137584394 ISBN-13(EAN): 9781137584397 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
Автор: Baumgartner, Jody C Название: Political Marketing and the Election of 2020 ISBN: 1032434716 ISBN-13(EAN): 9781032434711 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Sabato Larry, Kondik Kyle, Skelley Geoffrey Название: Trumped: The 2016 Election That Broke All the Rules ISBN: 1442279397 ISBN-13(EAN): 9781442279391 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 6336.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Larry Sabato, one of the leading experts in American politics, brings together respected journalists and academics from across the political spectrum to examine every facet of the 2016 election, and what its development and outcome will mean for the nation moving forward.
Автор: Magleby David B. Название: Financing the 2016 Election ISBN: 0815736592 ISBN-13(EAN): 9780815736592 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5405.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Money and politics in an election that broke the mold
Beginning with the 1960 election, readers could turn to one book for an authoritative and comprehensive examination of campaign finance at the federal level. Now, the latest in this respected series, Financing the 2016 Election, explores the role of money in one of the most unconventional elections in modern American history. A team of leading scholars has dug into the roles played by political parties and special interest groups (including their "Super PACS") in the presidential and congressional elections of 2016.
David Magleby and his team of experts examined Federal Elections Commission reports and interviewed dozens of key participants, including representatives of virtually all the major interest groups active in the 2016 election cycle. They place that election in the context of how U.S. elections have been financed during recent decades--a context that illustrates how dramatically different campaign finance is today from the past. Among the most important changes has been the growth of so-called Super PACS, which have become increasingly important both in the financing they provide candidates and in their ability to act independently, both for and against candidates. Overall, Super PACS doubled their spending in 2016 from four years earlier.
Taking a comprehensive approach, this book helps readers understand how the financing of elections--including the increasing reliance by candidates on outside special interest groups--ultimately affects politics and public policy.
Автор: Harp Название: Gender in the 2016 US Presidential Election ISBN: 1138052213 ISBN-13(EAN): 9781138052215 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gender in the 2016 US Presidential Election examines 2015 and 2016 from a feminist critical cultural perspective to better understand how the intersection of gender and politics was contested and lived during the presidential election.
This is the complete text of the report popularly referred to as the Mueller Report, or more formally referred to as the Report On The Investigation Into Russian Interference in The 2016 Presidential Election.
This is the complete report as issued in its redacted form by the U.S. Department of Justice on April 18, 2019.
Both volumes one and two are included.
Автор: Jamie Gillies Название: Political Marketing in the 2016 U.S. Presidential Election ISBN: 3319866028 ISBN-13(EAN): 9783319866024 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Описание: This book focuses on the unique challenges women in politics face in the United States based on their gender. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns.
Описание: This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.
Название: Malaysia`s 14th General Election and UMNO`s Fall ISBN: 0367362422 ISBN-13(EAN): 9780367362423 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: El paquete Courseware consiste de dos publicaciones , VeriSM - Fundamentos Courseware y Fundamentos guia de estudio.Este material de entrenamiento cubre el plan de estudios para la calificacion VeriSM fundamentos. El entrenamiento puede ser entregado durante dos dias. Este Courseware esta acreditado para preparar al estudiante para la certificacion VeriSM. VeriSM Fundamentos consiste de dos partes: VeriSM Essentials y VeriSM Plus, cada uno cubriendo un dia de entrenamiento.Los estudiantes que ya tienen un certificado en Gestion de Servicios (TI) pueden beneficiarse del conocimiento que ya tienen. Son el publico objetivo para el entrenamiento VeriSM Plus unicamente. Cuando aprueben el examen VeriSM Plus, recibiran el certificado de VeriSM fundamentos. Proveedores de entrenamiento que quieran ofrecer un dia de capacitacion sobre principios de gestion de servicios podrian decidir ofrecer unicamente el entrenamiento de VeriSM Essentials. Los estudiantes que aprueben el examen VeriSM Essentials, recibiran el certificado de VeriSM Essentials. Si posteriormente ellos aprueban el examen VeriSM plus, recibiran automaticamente el certificado VeriSM Fundamentos.El courseware cubre los siguientes temas:¢ La organizacion del servicio (Essentials)¢ Cultura del servicio (Essentials)¢ Personas y cultura organizacional (Essentials)¢ El modelo VeriSM (Ambas)¢ Practicas progresivas (Plus)¢ Tecnologias innovadoras (Plus)VeriSM es un enfoque holistico y orientado a la empresa, que le ayuda a comprender el creciente panorama de las mejores practicas y como integrarlas para ofrecer valor al consumidor.Esto es una evolucion en el pensamiento de la Gestion de Servicios y ofrece un enfoque actualizado, incluyendo las ultimas practicas y desarrollos tecnologicos, para ayudar a las organizaciones a transformar su negocio en la nueva realidad de la era digital.VeriSM es un enfoque de Gestion de Servicios que esta Dirigido por el valor, Evolutivo, Responsivo (Adaptado) e Integrado VeriSM es una marca registrada y propiedad del IFDC, la Fundacion Internacional de Habilidades Digitales
Описание: This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.
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