The Sales Expedition, the Sales Playbook, David B Brauer, David F Brauer
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Tracy Brian Название: Sales Management (the Brian Tracy Success Library) ISBN: 0814436293 ISBN-13(EAN): 9780814436295 Издательство: McGraw-Hill Рейтинг: Цена: 1199.00 р. Наличие на складе: Поставка под заказ.
Описание: Helps readers to discover the six key characteristics of a winning sales team and learn how to: select and recruit sales champions; start them off on the right foot; establish clear; objectives; determine a sales plan; inspire singleness of purpose; demonstrate respect and appreciation; motivate people with the right incentives; and more.
Описание: Secrets of the trade from the master of retail selling and sales training No Thanks, I`m Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps.
Автор: Rosen, Keith Название: Coaching salespeople into sales champions ISBN: 0470142510 ISBN-13(EAN): 9780470142516 Издательство: Wiley Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Winning in sales is no different than winning in life. If you embrace Keith`s philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople`s performance and attitude. "--Dr.
Автор: Mishra Amitabh P., Ranjan Ashish Название: A Modern Playbook of Digital Transformation ISBN: 9353285755 ISBN-13(EAN): 9789353285753 Издательство: Sage Publications Рейтинг: Цена: 2534.00 р. Наличие на складе: Поставка под заказ.
Описание: In order for successful business transformation to occur, there’s an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed. This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world’s largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great? Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry. If you’ve ever wished for a book that didn’t shy away from delving into the ‘how’ of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this!
Автор: Angrave, Jerry Название: Journey mapping playbook ISBN: 3110641119 ISBN-13(EAN): 9783110641110 Издательство: Walter de Gruyter Рейтинг: Цена: 6313.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience.
Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop.
The Journey Mapping Playbook is based on the author's real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers' lives is critical to achieve business success.
Helping you to nurture better and more profitable customer experiences, this book will help you to:
Define journey mapping
Understand why it is commercially important
Prioritise which journeys to focus on and how
Decide who to invite and which tools to prepare
Plan for an effective session
Make every stage of the journey relevant and purposeful
Build an ongoing programme
The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business.
Our Webinar on Mapping the Customer Journey: https: //youtu.be/s64kDe1dm2Y
Check out this link to a five-star review on The Bookbag http: //www.thebookbag.co.uk/reviews/The_Journey_Mapping_Playbook: _A_Practical_Guide_to_Preparing, _Facilitating_and_Unlocking_the_Value_of_Customer_Journey_Mapping_by_Jerry_Angrave
Have you ever thought you'd be further along in your business than you are today? Sadly, 80% of businesses either struggle or fail. Nobody wants that But if you do what they do, you'll get what they get.
Here's the good news. This book will show you how to compete with the big names in your local market and dominate by getting off of the hamster wheel and putting your sales on autopilot.
Whether you're just getting started or have been in business for years, the proven, step-by-step strategies in this book will help you get more sales and grow faster...no matter what business you're in
You'll learn how to:
- find your best buyers and what motivates them to buy
- stop competing on price and create irresistible offers
- use education-based marketing
- implement the 11 secrets of a winning website
- use sales funnels for your offers
- harness the power of Google Ads
- boost sales with Facebook retargeting
- get found on Google using Search Engine Optimization (SEO)
- connect with the 85% who aren't ready to buy today, but in 90 days
- get more 5-star reviews
About the author
Chris Loomis has been involved in digital marketing since 2006. After getting training from some the biggest names and experts in marketing, Chris now helps business owners grow their businesses faster with his Autopilot Marketing System.
Chris lives in Franklin, TN with his wife. They have 2 amazing children, a silver tabby cat who considers himself lord of the manor, and an English bulldog who answers to Rosie, Rosie-doodle, and Doodle. But mostly answers to treats.
When he's not helping local businesses with digital marketing, you can find him either on the golf course or flying airplanes. You can learn more about Chris at autopilotmarketing.io
Описание: How Successful Entrepreneurs Use A Book To Drive Leads And Sales without wasting time or money!If you are an entrepreneur who wants to use a book as part of your business, and what works for those who have come before you, then this may be the most important book you ever read, here`s why....
In this 30-day guide, best-selling author, keynote speaker, and sales expert, Klyn Elsbury, teaches you how to hack your brain to accelerate your sales career and personal happiness. Gone are the days when the gift of gab and a few witty quips will score you a deal. To stay on top, modern sales professionals need to solve problems, exude confidence, and form lasting relationships. Are you looking to improve your sales career? Is your career in a rut? Have you been wondering "Am I doing the right things to create an extraordinary life and career?" With Klyn as your sales coach, you can learn where most sales professionals go wrong, how you can avoid those same traps yourself, and what top-producers do differently than the rest of the team. It's time to end the excuses and frustrations and UNSTUCK YOURSELF.
Описание: I have read every author on the topic of referrals to build my expertise. This book is exceptional...I couldnt put it down! It is engaging and you can apply it to your business immediately. - Victoria Trafton, Referral Expert. The perfect recipe for personal marketing on steroids! A practical, real-life guide for building a powerful Referral Content Marketing Plan! Paula and Susan have crafted a masterpiece - Husam Jandal, Digital Rainmaker. Paula Hope and Susan Crossmans new book brings together the pieces of a puzzle that eludes most people and its the answer youve been seeking. - James Burchill, Bestselling Author, Coursepreneur & Producer
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
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