Advertising Creative: Strategy, Copy, and Design, Dan Augustine, Jean Grow, Joanna L. Jenkins, Tom Altstiel
Название: Organizing marketing and sales ISBN: 1787549690 ISBN-13(EAN): 9781787549692 Издательство: Emerald Рейтинг: Цена: 15651.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Автор: Jewler/Drewniany Название: Intl Stdt Ed-Creative Strategy in Advertising ISBN: 0495096202 ISBN-13(EAN): 9780495096207 Издательство: Cengage Learning Рейтинг: Цена: 8394.00 р. Наличие на складе: Нет в наличии.
Описание: Provides what students need to be successful as advertising professionals in a fast-changing media environment. This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. It gives students the necessary tools to create winning advertising strategies.
Описание: As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads arent good. They dont achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now. The problem is people arent good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, theyre seeing more rounds of development that increase costs. And, as brands continue to recognize the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeatwe are in our very own version of "Groundhogs Day." This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise "creative brief" that acts as the blueprint for creative work. In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions. Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. This book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.
Описание: As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads are not good. They dont achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now. The problem is people arent good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, they are seeing more rounds of development that increase costs. And, as brands continue to recognise the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeat -- we are in our very own version of "Groundhogs Day". This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise "creative brief" that acts as the blueprint for creative work. In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions. Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. The book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.
Название: Epica Book 28: Creative Communications ISBN: 1472590694 ISBN-13(EAN): 9781472590695 Издательство: Bloomsbury Academic Рейтинг: Цена: 11088.00 р. Наличие на складе: Нет в наличии.
Описание:
Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.
Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogot ) and fascinating background stories on all the latest Epica d'Or winners.
Автор: Veksner, Simon Название: How to Make It as an Advertising Creative ISBN: 185669657X ISBN-13(EAN): 9781856696579 Издательство: Laurence King Рейтинг: Цена: 2725.00 р. Наличие на складе: Поставка под заказ.
Описание: Intended for those who are considering to become an advertising creative, this book explains the skills that you need to make it as an advertising creative above and beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; and, how to manage your career.
Instagram, Facebook, YouTube, Twitter, Pinterest and LinkedIn
Are you ready to take your Social Media Accounts to the next level for you business or Personal Brand?
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Networking online is key when it comes to building an online business. And what's a better place to market and advertise when people are spending over 2 hours PLUS on Social Media
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Here Is What You'll learn About...
3 reasons why you MUST go worldwide
1 2019 secret strategy that NO ONE knows about
Why an Increased Following equals Increased Sales
The Number 1 reason Most people fail when it comes to build a social Media following
4 ways to increase your relationship and loyalty with your audience
11 ways to create a product/business launch
How to do your customer research and find exactly where your audience is on Each Social Media Channel
7 hacks towards using your competition for your benefit
5 step formula to get started
1 non-social media Type of marketing that everyone has forgotten about that you can take insane advantage of
How to skyrocket your audience specific to each social media Platform
Tools and softwares to make your job easier when marketing on social media
10 mistakes people make when marketing on Social Media
Types of Paid advertising on each social Media Platform
Costs of each paid advertisement
5 mistakes people make when advertising on Social Media
Why social media competition is your best friend
Whether you have used social media before without seeing the results you wanted or whether you've never used social media for business it doesn't matter, as this book guides you into believing anything is possible just by reaching and providing value to the right audience for you.
Social media and Online business is the new world. Don't fall behind and take advantage of how easy it actually is to grow your social media presence for what ever it may be in your business
The best time to plant and organise your social media accounts properly was 5 years ago, the second best time is NOW
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Автор: Bhattacharjee, Anuradha (professor, Professor, Consultant (marketing And Strategy)) Название: Multiculturalism and advertising ISBN: 019945356X ISBN-13(EAN): 9780199453566 Издательство: Oxford Academ Рейтинг: Цена: 5067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures. This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the 'elite' as well as the 'less elite' -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.
Do you want to know if Instagram can help you get more clients and revenue? You're posting a lot, but don't seem to be getting any engagement Or you want to use Instagram for your Business, but you don t have a lot of time and money.
Then keep reading...
As a small business owner, you have a lot of work to do. The days always seem too short to get everything done.
You see that other small businesses are making Instagram Marketing work, and of course you don t want to miss out on the great potential any longer.
Maybe you already posted some photos on Instagram, but you are missing some critical information to turn your effort into profit. Or you are missing the essential and necessary guidelines to start successfully from scratch.
The The-5 step-Insta-Profit-Formula is designed to give your Instagram Marketing for your small business a jumpstart. No need to figure everything out yourself.
Here s a tiny fraction of what you ll discover in Instagram Marketing and Advertising for Small Business Owners in 2019
The ideal frequency of your posts to generate the maximum amount of visibility while saving your time (page 42)
The Insta-Client-Brain-Scanner , so you know exactly what to post and what to sell. Get this wrong and all your time and money is wasted (page 16)
Decide, if it s worth to use this recently launched Instagram service and become an early adaptor to get all the eyeballs pointed at your business (page 81)
The type of posts which will ruin your business, make these mistakes and you will be ignored (page 45)
What to use in 2019 on Instagram for highest visibility, photos or videos, and the statistics might surprise you (page 79)
How to professionally handle complaints in comments, to prevent damage to your business (page 52)
Don t apply this popular trend and harm your image. Prevent losing money, because this trend only works for big companies (page 53)
5 ways to attract more followers, without reaching out to expensive influencers (page 29)
Insider tips to select the best #hashtags for under your posts, including this revenue killing mistake you should always avoid (page 33)
The most popular type of Instagram Post according to recent 2019 statistics, using this type of post can increase your Instagram Marketing results big time (page 37)
5 ways to leverage the popular Instagram Story feature for your business (page 39)
The Troll-Neutralizer , how you can protect your Instagram Profile against trolls and how to even use them to your advantage (page 50)
Use this often overlooked, low-cost and easy method to increase engagement (page 57)
The main tool to improve your Instagram Ads for more profit (page 72)
When and how to create Shoppable Posts on Instagram (page 67)
The Instagram Algorithm hacked for 2019, so you can fully leverage it against the competition (page 84)
How to enable and leverage Facebook Pixel for better insight and to optimize your Instagram Ads (page 75)
And much, much more....
Even if you have zero experience on Social Media, the 5-Step-Insta-Profit-Formula will guide you step-by-step on how and what to post.
It s time to reap the benefits Instagram can have for your business.
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Описание: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood.
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
