Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Ross Brawn & Adam Parr Название: Total Competition ISBN: 1471162389 ISBN-13(EAN): 9781471162381 Издательство: Simon&Schuster UK Рейтинг: Цена: 1813.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships
Автор: Head Keith Название: Elements of Multinational Strategy ISBN: 3540447652 ISBN-13(EAN): 9783540447658 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises.
Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.
Автор: Varbanova Lidia Название: Strategic Management in the Arts ISBN: 0415530032 ISBN-13(EAN): 9780415530033 Издательство: Taylor&Francis Рейтинг: Цена: 9798.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.
Автор: Andersen Название: Short Introduction to Strategic Management ISBN: 1107671353 ISBN-13(EAN): 9781107671355 Издательство: Cambridge Academ Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.
Автор: Ishikawa Akira Название: Corporate Strategy for Dramatic Productivity Surge ISBN: 9814449296 ISBN-13(EAN): 9789814449298 Издательство: World Scientific Publishing Цена: 18216.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Corporate Strategy for Dramatic Productivity Surge deals with the very basics of productivity and cost performance -- including abridgement of time, increase in speed, enhancement of capabilities, increase in sensitivity and precision, enhancement of efficiency and effectiveness, alteration of size, reduction of costs and increase in revenue, among others.This book consists of five parts -- Introduction, Case Studies of Super Effects in Management Functions, Case Studies of Global Scale Super Effects Realized, Case Studies of Super Effects in Marketing Domains, and Conclusion: The Road to Realizing the Super Effect -- featuring more than fifty successful cases of productivity surge or super effects, including risk-driven ones. Productivity surge herein means a dramatic reduction of costs, at least by one-tenth, while maintaining effectiveness or discontinuous increase in effectiveness by at least 10 times, while keeping the costs the same.Cases highlighted in the book are instrumental and valuable for the organizations worldwide to evaluate processes, avoid unnecessary failure and work towards future success.
Автор: Rudolf Gr?nig; Richard K?hn; Maude Montani Название: The Strategy Planning Process ISBN: 3662516039 ISBN-13(EAN): 9783662516034 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Preface.- Brief contents.- Contents.- List of figures.- List of inserts.- Introduction.- Part I: Idea of strategic planning.- Part II: Strategic documents and strategy planning process.- Part III: Initializing strategic planning.- Part IV: Strategic analysis at the corporal level.- Part V: Developing the corporate strategy.- Part VI: Strategic analysis at the business level.- Part VII: Developing the business strategies.- Part VIII: Finalizing strategic planning.- Glossary.- Index.- Bibliography.
Автор: Rudolf Gr?nig; Richard K?hn Название: The Strategy Planning Process ISBN: 3662585731 ISBN-13(EAN): 9783662585733 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.
Описание: This Element maintains that increasing strategic effectiveness involves paying greater attention to the idiosyncratic capabilities and know-how already accumulated in an organization's shared practices and the modus operandi contained therein. An organization's modus operandi describes the practiced patterned regularities that enables it to achieve a consistency of response in strategic circumstances even in the absence of any clear, formalized strategic plan. This patterned regularity known as Strategy-in-Practices (SiP) draws attention to the tacit influence of an organization's shared practices on its formal strategy-making efforts. It emphasizes the need for both these to be aligned so that the organization is better prepared to cope with the challenges and opportunities it faces.
Автор: Katsioloudes, Marios Название: The Strategic Planning Process ISBN: 1138802557 ISBN-13(EAN): 9781138802551 Издательство: Taylor&Francis Рейтинг: Цена: 29858.00 р. Наличие на складе: Нет в наличии.
Автор: Selee Andrew Название: What Should Think Tanks Do? ISBN: 0804787980 ISBN-13(EAN): 9780804787987 Издательство: Wiley EDC Рейтинг: Цена: 1886.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Think tanks and research organizations set out to influence policy ideas and decisions—a goal that is key to the very fabric of these organizations. And yet, the ways that they actually achieve impact or measure progress along these lines remains fuzzy and underexplored. What Should Think Tanks Do? A Strategic Guide for Policy Impact is the first practical guide that is specifically tailored to think tanks, policy research, and advocacy organizations. Author Andrew Selee draws on extensive interviews with members of leading think tanks, as well as cutting-edge thinking in business and non-profit management, to provide concrete strategies for setting policy-oriented goals and shaping public opinion. Concise and practically-minded, What Should Think Tanks Do? helps those with an interest in think tanks to envision a well-oiled machine, while giving leaders in these organizations tools and tangible metrics to drive and evaluate success.
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