Practical guide to achieving customer satisfaction in events and hotels, Berners, Philip (edge Hotel School, University Of Essex, Uk) Martin, Adrian
Автор: Berners, Philip (edge Hotel School, University Of Essex, Uk) Martin, Adrian Название: Practical guide to achieving customer satisfaction in events and hotels ISBN: 0367723859 ISBN-13(EAN): 9780367723859 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the 4th title in the Routledge series The Practical Guide to Events and Hotel Management and presents expert-led insight of customer service best practice within events and hotels.
Автор: Evangelos Grigoroudis; Yannis Siskos Название: Customer Satisfaction Evaluation ISBN: 1461425026 ISBN-13(EAN): 9781461425021 Издательство: Springer Рейтинг: Цена: 29209.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
Автор: Kruger, Franziska Название: Influence of culture and personality on customer satisfaction ISBN: 365812556X ISBN-13(EAN): 9783658125561 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries.
Описание: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. <br><br><em>Managing Customer Trust, Satisfaction, and Loyalty through Information Communication</em> highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Автор: Del Giudice Название: The Satisfaction of Change ISBN: 3319418831 ISBN-13(EAN): 9783319418834 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty.The authors provide an analysis in a 'digital' view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.
Автор: Kleijnen Elvier Название: The Impact of Personalization on Customer Satisfaction ISBN: 384431394X ISBN-13(EAN): 9783844313949 Издательство: Неизвестно Рейтинг: Цена: 11558.00 р. Наличие на складе: Нет в наличии.
Описание: Studies in Outdoor Recreation has long been a standard text in courses on parks and outdoor recreation and serves as an invaluable reference for park and recreation managers. The first book to integrate the social science literature on outdoor recreation, it reviews studies from this broad, interdisciplinary field and synthesizes them into a body of knowledge, providing an historical perspective on outdoor recreation research and developing its practical management implications.This fourth edition is revised to reflect current research and new concerns in the field. An essential resource for students, scholars, and professionals, Studies in Outdoor Recreation explores the theoretical and methodological issues in outdoor recreation and describes the management implications of outdoor recreation research. Contributors to the fourth edition include Megha Budruk, Kelly Goonan, Jeffrey Hallo, Daniel Laven, Steven Lawson, Rebecca Stanfield McCown, Laura Anderson McIntyre, Ben Minteer, Peter Newman, Elizabeth Perry, Peter Pettengill, Nathan Reigner, William Valliere, Carena Van Riper, and Xiao Xiao.
Описание: Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry.
Автор: Harper David Название: Hotels and Resorts ISBN: 1138853747 ISBN-13(EAN): 9781138853744 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valued. Drawing on over 18 years` experience in the leisure property industry, David Harper provides invaluable advice on to how to buy, develop and sell such properties.
Автор: Harper Название: Hotels and Resorts ISBN: 1138690155 ISBN-13(EAN): 9781138690158 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valued. Drawing on over 18 years` experience in the leisure property industry, David Harper provides invaluable advice on to how to buy, develop and sell such properties.
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