Описание: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury's, British Airways, Carphone Warehouse, BT and thritish Government.
Автор: Michael Jary; Andrew Wileman Название: Retail Power Plays ISBN: 033368527X ISBN-13(EAN): 9780333685273 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How can retail brand power be built and maintained? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and `own label` brands have leap-frogged traditional producer brands.
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Would You Like to Discover the Secret Keys for Building a Powerful Personal Brand?
Автор: Kusume Название: Brand Romance ISBN: 1137369000 ISBN-13(EAN): 9781137369000 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For brands to succeed in a competitive environment they need to build a `loving` relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
Описание: Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The essential guide to marketing and building your business on Instagram - today's hottest social media platform
While other social sites are declining in popularity, Instagram is hotter than ever--and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid. Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You'll discover how to:
Leverage Instagram to build and strengthen your business or personal brand
Design an effective marketing plan for the platform
Sell directly on Instagram with Shop-able posts
Avoid common pitfalls, and much more
If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform.This guide offers a road map to achieving Instagram marketing success.
If you are new at Instagram & want to use it as a social media marketing platform and want to make easy money out of it in 12 months, then keep reading...
In this book, you will learn about Instagram, steps for getting started on Instagram, the benefits it offers, best practices to grow big on Instagram, Instagram metrics and analytics tools and several other tips and tricks that will help increase your engagement on this rapidly growing platform.
Are you be one of them?
You see, most people make the same mistakes - with both beginning and their final marketing strategy. You may even make more costly marketing errors which can cause you to lose huge amounts of money. But now, you can stay informed with insider tips, usually only known to top Instagram Marketers, which maximize your final profit. Tips the majority of Americans don't know about.
The Ultimate Beginners Guide to Blowing Up on Instagram in 2019 Includes:
How to improve your Instagram marketing?
Shoot Square
How to Use a Customized Link Shortener to Track Traffic
Ways to Be Strategic With Your Bio-Link
Cross-Promoting Your Partners even Rivals
Taking Advantage of Trending Hashtags
Driving Instagram Users Into Your Marketing Funnels
Magic of Mixing Videos and Photos
Use Sponsored Ads as Leverage
Direct Users to Your Most Valuable Content
Using Sponsored Posts
Make Graphics Shareworthy
Develop an Editorial Calendar
How to Partner With Instagram Influencers
And much, much more
Much of this advice goes against conventional social media marketing idea. In fact, some of the advice sounds downright ridiculous to a non-professional - but time and time again, the data shows that it works. Even applying one or two things inside could result in a 25 or 30% increase in your final profit margin.
So if you want to avoid leaving thousands of dollars on the table, and get the highest outcome from your Instagram marketing in 2019, click "add to cart"
The luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches and jewellery, luggage and handbags, is on a constant upward growth curve. It's a truly global market with the world's top 100 luxury brands making sales of over $250 billion each year. Other than price alone, what is it about this market that makes it so valuable?
The Power of a Prestige Brand explains the stories of successful prestige brands, from a range of categories and backgrounds. Covering start-ups to classic organizations, membership brands to NGOs and branded spaces to blue chip companies, the authors interrogate these prestige companies and explain how any business, irrespective of its market segment or level, can learn the lessons from successful luxury categories and apply them to their own organization.
The Power of a Prestige Brand includes case studies and interviews from companies as diverse as Chobani, Coppola, Vanguard, the New York High Line, Tiffany & Co. and Pernot Ricard. Addressing business challenges such as taking e-commerce from convenience to experience, building a digital presence for a brand, being exclusive to customers throughout the customer journey and moving from standardization to personalization, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand can become a prestige brand.
Описание: Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.
Описание: Tap into the rise of the conscious consumer. Activate your brand`s purpose and turn it into meaningful action, to show your customers what you truly stand for.
Автор: Aaron Jackson, Jackson Название: Instagram marketing mastery ISBN: 1989814727 ISBN-13(EAN): 9781989814727 Издательство: Simon & Schuster Рейтинг: Цена: 2572.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Developed in 1991 by Carol Gray, Social Stories are an internationally-respected and popular evidence-based instructional strategy. In A Social Story for the Rest of Us, Carol uses her experience as an autism consultant as she describes with disarming honesty what ""the rest of us"" need to know to work effectively on behalf of those in our care.
Автор: Aaron Jackson, Jackson Название: Instagram marketing mastery ISBN: 1800600771 ISBN-13(EAN): 9781800600775 Издательство: Неизвестно Рейтинг: Цена: 3162.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Compares structural and Bayesian models to the random walk benchmark in forecasting exchange rates between South American currencies and the US Dollar, and between the Paraguayan Guarani, Brazilian Real and Argentinian Peso. Forecasts are evaluated using the criteria of Root Mean Square Error, Direction of Change, and the Diebold-Mariano statistic.
Описание: Do you want to unleash the power of storytelling in your business and build a powerful brand, capture attention, win over customers, and inspire lifetime loyalty? If yes, then keep reading...
Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives?
Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on.
Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would.
If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages.
If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you.
In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services.
Here's what you're going to discover in Storytelling:
3 "nuke-level" powerful tips to help you craft a compelling business story
The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience
How to create the best brand image for your business and leave your competitors in the dust
How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business
How to master the art of using storytelling for effective presentations
Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut
The eight building blocks to help you make your brand's story highly relatable and induce trust
...and tons more
Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.
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