Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
Автор: Romaniuk Jenni Название: Building Distinctive Brand Assets ISBN: 0190311509 ISBN-13(EAN): 9780190311506 Издательство: Oxford Academ Рейтинг: Цена: 3800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
Описание: This book helps you to become the leader of your own swarm by building its collective consciousness. A successful swarm business channels the competitive energies of all stakeholders towards collaboration. The journey from homo competitivus to homo collaborensis starts with recruiting and building an intrinsically motivated group of early enthusiasts, the Collaborative Innovation Network. These teams of homo collaborensis combine the four principles of social quantum physics to create collective consciousness: empathy that builds entanglement, and reflection that leads to personal reboot and refocus. Once the team is operational, its collaboration can be tracked and boosted using the "six honest signals of collaboration", patterns of collaboration, which will further increase the performance of the swarm. The six honest signals are central leadership, rotating leadership, balanced contribution, responsiveness, honest sentiment, and shared context. These concepts are illustrated with examples from leading organizations based on decades of research by the author at MIT, ranging from the creation of the Web, Uber and Airbnb to Fortune 500 high tech firms and healthcare organizations.
Автор: McLoughlin Ian P Название: The Digitalization of Health Care ISBN: 0198744137 ISBN-13(EAN): 9780198744139 Издательство: Oxford Academ Рейтинг: Цена: 13939.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores two controversial examples of attempts to implement national shareable electronic health record systems. It explains why implementing electronic health records has been so fraught with difficulties and argues that the moral basis of recording and sharing health data needs to be re-thought.
Название: Master class in brand planning ISBN: 0470517913 ISBN-13(EAN): 9780470517918 Издательство: Wiley Рейтинг: Цена: 6178.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In 1988, on Stephen King`s retirement JWT published `The King Papers` a small collection of Stephen King`s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.
Описание: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury's, British Airways, Carphone Warehouse, BT and thritish Government.
Автор: Matsushita, Hironobu Название: Health Informatics: Translating Information into Innovation ISBN: 9811537801 ISBN-13(EAN): 9789811537806 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the first to approach healthcare informatics from the perspective of innovation. Drawing on the unique pairing of information and innovation, it offers an analysis to help readers rethink information technology, knowledge management, interprofessional collaboration and the generation of wisdom in the context of healthcare.The concept of "translational" research stems from the medical and health sciences, and features bidirectional and recursive information-generation processes involving bed-to-bench and bench-to-bed approaches. Based partly on this, translational systems science has become a new trend within systems sciences, motivated by the need for practical applications that help people by offering holistic systems solutions for complex ideas.
Today, numerous innovations are emerging in diversified clinical practices, and there has been a remarkable convergence of new technologies in disciplines like genome therapy, immunotherapy, iPS cells, imaging diagnosis, personalized medicine, molecular targeted drugs, surgical robots, and remote nursing. Innovation is also occurring in health management fields, including health records, insurance reimbursement methods, quality control, and safety. In these areas, big data and machine learning are accelerating innovation.
Behind these innovations are the creation, sharing, bridging, and translation of data, information, knowledge, and wisdom, and as such health informatics is critical in promoting health innovations.The book explores the horizons of health informatics, introducing cutting-edge practical cases and theoretical frameworks, including but not limited to fields such as big data, machine learning, drug discovery, interprofessional collaboration, electronic health records, robotics, telenursing, quality improvement, and safety.
Автор: Shihab Ghanem Al Hashemi Название: 10 Day Mba For Health And Safety Al ISBN: 1138821969 ISBN-13(EAN): 9781138821965 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Leadership to Organisational Behaviour, from Brand Management to Corporate Social Responsibility, this book shows you how to combine the best of your specialist knowledge with the most important business tools, so you can embed health and safety at the heart of your company.
Автор: Sharman Название: Naked Safety ISBN: 0415827779 ISBN-13(EAN): 9780415827775 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Naked Safety will take readers to the cutting edge of workplace health, safety and risk management by challenging traditional views and catalysing critical thinking.