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Better brand health, Romaniuk, Jenni (international Director, International Director, Ehrenberg-bass Institute)


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Цена: 4433.00р.
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При оформлении заказа до: 2025-08-04
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Автор: Romaniuk, Jenni (international Director, International Director, Ehrenberg-bass Institute)   (Дженни Романюк)
Название:  Better brand health
Перевод названия: Дженни Романюк: Лучшее здоровье бренда
ISBN: 9780190340902
Издательство: Oxford Academ
Издательство: Oxford university press australia
Классификация:







ISBN-10: 0190340908
Обложка/Формат: Hardback
Страницы: 256
Вес: 0.50 кг.
Дата издания: 17.02.2023
Язык: English
Размер: 234 x 161 x 18
Читательская аудитория: Professional & vocational
Подзаголовок: Measures and metrics for a how brands grow world
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.


Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Автор: Allen Frederick
Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
ISBN: 1504019857 ISBN-13(EAN): 9781504019859
Издательство: Неизвестно
Цена: 3447.00 р.
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Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.

Building Distinctive Brand Assets

Автор: Romaniuk Jenni
Название: Building Distinctive Brand Assets
ISBN: 0190311509 ISBN-13(EAN): 9780190311506
Издательство: Oxford Academ
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Цена: 3800.00 р.
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Описание: Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

Swarm Leadership and the Collective Mind: Using Collaborative Innovation Networks to Build a Better Business

Автор: Peter A. Gloor
Название: Swarm Leadership and the Collective Mind: Using Collaborative Innovation Networks to Build a Better Business
ISBN: 1787142019 ISBN-13(EAN): 9781787142015
Издательство: Emerald
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Цена: от 4243.00 р.
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Описание: This book helps you to become the leader of your own swarm by building its collective consciousness. A successful swarm business channels the competitive energies of all stakeholders towards collaboration. The journey from homo competitivus to homo collaborensis starts with recruiting and building an intrinsically motivated group of early enthusiasts, the Collaborative Innovation Network. These teams of homo collaborensis combine the four principles of social quantum physics to create collective consciousness: empathy that builds entanglement, and reflection that leads to personal reboot and refocus. Once the team is operational, its collaboration can be tracked and boosted using the "six honest signals of collaboration", patterns of collaboration, which will further increase the performance of the swarm. The six honest signals are central leadership, rotating leadership, balanced contribution, responsiveness, honest sentiment, and shared context. These concepts are illustrated with examples from leading organizations based on decades of research by the author at MIT, ranging from the creation of the Web, Uber and Airbnb to Fortune 500 high tech firms and healthcare organizations.

The Digitalization of Health Care

Автор: McLoughlin Ian P
Название: The Digitalization of Health Care
ISBN: 0198744137 ISBN-13(EAN): 9780198744139
Издательство: Oxford Academ
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Цена: 13939.00 р.
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Описание: This book explores two controversial examples of attempts to implement national shareable electronic health record systems. It explains why implementing electronic health records has been so fraught with difficulties and argues that the moral basis of recording and sharing health data needs to be re-thought.

Master class in brand planning

Название: Master class in brand planning
ISBN: 0470517913 ISBN-13(EAN): 9780470517918
Издательство: Wiley
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Цена: 6178.00 р.
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Описание: In 1988, on Stephen King`s retirement JWT published `The King Papers` a small collection of Stephen King`s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.

An Advertiser`s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium

Автор: Andrew Ingram
Название: An Advertiser`s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium
ISBN: 0470012927 ISBN-13(EAN): 9780470012925
Издательство: Wiley
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Цена: 6493.00 р.
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Описание: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury's, British Airways, Carphone Warehouse, BT and thritish Government.

Health Informatics: Translating Information into Innovation

Автор: Matsushita, Hironobu
Название: Health Informatics: Translating Information into Innovation
ISBN: 9811537801 ISBN-13(EAN): 9789811537806
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This book is the first to approach healthcare informatics from the perspective of innovation. Drawing on the unique pairing of information and innovation, it offers an analysis to help readers rethink information technology, knowledge management, interprofessional collaboration and the generation of wisdom in the context of healthcare.The concept of "translational" research stems from the medical and health sciences, and features bidirectional and recursive information-generation processes involving bed-to-bench and bench-to-bed approaches. Based partly on this, translational systems science has become a new trend within systems sciences, motivated by the need for practical applications that help people by offering holistic systems solutions for complex ideas.

Today, numerous innovations are emerging in diversified clinical practices, and there has been a remarkable convergence of new technologies in disciplines like genome therapy, immunotherapy, iPS cells, imaging diagnosis, personalized medicine, molecular targeted drugs, surgical robots, and remote nursing. Innovation is also occurring in health management fields, including health records, insurance reimbursement methods, quality control, and safety. In these areas, big data and machine learning are accelerating innovation.

Behind these innovations are the creation, sharing, bridging, and translation of data, information, knowledge, and wisdom, and as such health informatics is critical in promoting health innovations.The book explores the horizons of health informatics, introducing cutting-edge practical cases and theoretical frameworks, including but not limited to fields such as big data, machine learning, drug discovery, interprofessional collaboration, electronic health records, robotics, telenursing, quality improvement, and safety.

10 Day Mba For Health And Safety Al

Автор: Shihab Ghanem Al Hashemi
Название: 10 Day Mba For Health And Safety Al
ISBN: 1138821969 ISBN-13(EAN): 9781138821965
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: From Leadership to Organisational Behaviour, from Brand Management to Corporate Social Responsibility, this book shows you how to combine the best of your specialist knowledge with the most important business tools, so you can embed health and safety at the heart of your company.

Naked Safety

Автор: Sharman
Название: Naked Safety
ISBN: 0415827779 ISBN-13(EAN): 9780415827775
Издательство: Taylor&Francis
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Цена: 20671.00 р.
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Описание: Naked Safety will take readers to the cutting edge of workplace health, safety and risk management by challenging traditional views and catalysing critical thinking.

Innovations in social marketing and public health communication

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Innovations in Social Marketing and Public Health Communication


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