Описание: "With a new preface, fresh chapters, and updated case studies" --Back of jacket.
Автор: Kim W. Chan, Mauborgne Renee a. Название: Red Ocean Traps (Harvard Business Review Classics) ISBN: 1633692663 ISBN-13(EAN): 9781633692664 Издательство: Неизвестно Рейтинг: Цена: 1378.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies.
The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Автор: Harvard Business Review Porter, Michael E. Christe Название: Hbr at 100 ISBN: 1647823412 ISBN-13(EAN): 9781647823412 Издательство: Неизвестно Рейтинг: Цена: 4828.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Turning complex financial instruments such as cryptocurrency into eminently readable stories, Leng Hoe Lon, the author of Decrypted, is back with Deflated. In his second book, he lays bare the labyrinth of events that led to the manic and the tumultuous fall of cryptocurrencies in December 2018. Moving from Wall Street to Singapore, Hoe Lon tells the story of the great boom and bust in an authoritative and entertaining narrative. Featuring iconic figures of the financial era, he ties together all of the characters and offers a heart-to-heart discussion on how they have fallen and fought their way back up. Most importantly, he shares how one can fight back from deflation,
"To be somebody, you must last." - Ruth Gordon, American actress The Author: Leng Hoe Lon, CFA serves as Executive Advisor of Kyber Network (www.kyber.network), a decentralised cryptocurrency exchange powered by Ethereum smart contracts and is also an angel investor of Digix Global (https://digix.global), a company that aims to tokenise physical assets and make them fungible on the Ethereum blockchain in order to increase the pool of liquidity in a decentralised marketplace. Before this, he was CEO of machine-learning start-up Shentilium Technologies, and co-founder of trading and mentoring firm TrackRecord Asia. Hoe Lon has two decades of financial trading career including stints as CEO of Tudor Capital Singapore and Managing Director of Goldman Sachs. He holds a Bachelor`s Degree in accounting and finance at the University of Warwick, England.
Описание: Selected as Apple iBooks' Best Business Book of the Month Finalist for the Thinkers50 Strategy Award A Financial Times Business Book of the Month BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
Автор: Goleman, Daniel Kim, W. Chan Mauborgne, Renee A. Christensen, Clayton M. Mauborgne, Renee A. Название: Hbr`s 10 must reads 2015 ISBN: 1633690210 ISBN-13(EAN): 9781633690219 Издательство: Неизвестно Рейтинг: Цена: 3140.00 р. Наличие на складе: Поставка под заказ.
Автор: Mauborgne, Renee Kim, W. Chan Название: Blue ocean shift ISBN: 1509832211 ISBN-13(EAN): 9781509832217 Издательство: Pan Macmillan Рейтинг: Цена: 1500.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.
Описание: Is your company spending too much time on strategy development with too little to show for it? This title inspires you to distinguish your company from rivals; clarify what your company will and won`t do; craft a vision for an uncertain future; create blue oceans of uncontested market space; and use the Balanced Scorecard to measure your strategy.
Автор: Kim W. Chan, Mauborgne Renee a. Название: Red Ocean Traps (Harvard Business Review Classics) ISBN: 1633694909 ISBN-13(EAN): 9781633694903 Издательство: Неизвестно Цена: 2759.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kim W. Chan, Mauborgne Renee a. Название: Blue Ocean Leadership ISBN: 1633694895 ISBN-13(EAN): 9781633694897 Издательство: Неизвестно Цена: 3219.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Harvard Business Review Porter, Michael E. Christensen, Clayton M. Kim, W. Chan Mauborgne, Renee A. Название: Hbr at 100 ISBN: 1647824753 ISBN-13(EAN): 9781647824754 Издательство: Неизвестно Рейтинг: Цена: 3509.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: When the Secret Society of Santa Clauses are robbed of their holiday magic and rendered powerless by an unknown force, they have no choice but to enlist the infamous yuletide terror known as the Krampus to journey from the North Pole to recapture their magic in time to save the day. Oh, SURE--besting a malevolent gang of Sugar Plum Fairies, a holiday-themed gun for hire, and Krampuss own hatred for the Society and all of society in general sounds like a cake walk, but when a dark secret from the Santas past comes to light, the Krampus is put to the ultimate test. Collecting the original five-issue series by Brian Joines Backtrack,
The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place.
The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Ren e Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.
Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps."
Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization.
This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies."
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