The Influence of Values on Consumer Behaviour, Kostelijk, Erik
Название: Consumer Social Values ISBN: 1138240435 ISBN-13(EAN): 9781138240438 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
Название: Consumer Social Values ISBN: 1138240427 ISBN-13(EAN): 9781138240421 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.
Автор: Allison Название: Heroic Leadership ISBN: 0415628520 ISBN-13(EAN): 9780415628525 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Heroic Leadership is a celebration of our greatest heroes, from legends such as Mahatma Gandhi to the legions of unsung heroes who transform our world quietly behind the scenes. The authors argue that all great heroes are also great leaders. The term ‘heroic leadership’ is coined to describe how heroism and leadership are intertwined, and how our most cherished heroes are also our most transforming leaders. This book offers a new conceptual framework for understanding heroism and heroic leadership, drawing from theories of great leadership and heroic action. Ten categories of heroism are described: Trending Heroes, Transitory Heroes, Transparent Heroes, Transitional Heroes, Tragic Heroes, Transposed Heroes, Transitional Heroes, Traditional Heroes, Transforming Heroes, and Transcendent Heroes. The authors describe the lives of 100 exceptional individuals whose accomplishments place them into one of these ten hero categories. These 100 hero profiles offer supporting evidence for a new integration of theories of leadership and theories of heroism.
Автор: Funk Название: Consumer Behaviour in Sport and Events ISBN: 1138135496 ISBN-13(EAN): 9781138135499 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader:
A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour
A basis for the development of marketing actions useful in sport and related business, community and government sectors
A comprehensive understanding of how individuals associate themselves with sport and event products and services
A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events
A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event.
Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
Автор: Li, Guo-Qiang (Tongji University, China) Wang, Ling-Ling (Huaqiao University, China) Xu, Qing (Tongji University, China) Ge, Jun-Wei (AkzoNobel Marine, Protective & Yacht Coatings, China) Название: Religion and Consumer Behaviour ISBN: 1032265000 ISBN-13(EAN): 9781032265001 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.
Автор: Wells, V. Foxall, G. Название: Handbook Of Developments In Consumer Behaviour ISBN: 1849802440 ISBN-13(EAN): 9781849802444 Издательство: Edward Elgar Publishers Цена: 44986.00 р. Наличие на складе: Поставка под заказ.
Описание: This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.
Автор: Smith, Andrew (nottingham University Business School Uk) Название: Consumer behaviour and analytics ISBN: 113859265X ISBN-13(EAN): 9781138592650 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Поставка под заказ.
Описание: This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
Автор: Kostelijk, Erik (amsterdam University Of Applied Sciences, The Netherlands) Название: Influence of values on consumer behaviour ISBN: 1138489557 ISBN-13(EAN): 9781138489554 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
Описание: This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
Автор: Foxall, Gordon Название: Addiction as Consumer Choice ISBN: 0367339021 ISBN-13(EAN): 9780367339029 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion.
Автор: Smith, Andrew Название: Consumer Behaviour and Analytics ISBN: 1138592641 ISBN-13(EAN): 9781138592643 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Поставка под заказ.
Описание: This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
Автор: ?lvarez del Blanco, Roberto M. Название: Brand Beauty Unleashed ISBN: 036711240X ISBN-13(EAN): 9780367112400 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
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