Автор: Henderson, Fred Название: Capitalism and the Consumer (RLE Consumer Behaviour) ISBN: 1138832758 ISBN-13(EAN): 9781138832756 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Strong Brands, Strong Relationships ISBN: 1138786829 ISBN-13(EAN): 9781138786820 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.
Автор: ?lvarez del Blanco, Roberto M. Название: Brand Beauty Unleashed ISBN: 0367112418 ISBN-13(EAN): 9780367112417 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
Автор: Wilson, Tony Название: Consumption, Psychology and Practice Theories ISBN: 0367500957 ISBN-13(EAN): 9780367500955 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.
Автор: Al-Aali Ebtihaj, Masmoudi Meryem, Alsaffar Gardenia Jassim Название: Religion and Its Impact on Organizational Behavior ISBN: 1799893200 ISBN-13(EAN): 9781799893202 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23978.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focuses on the theories, concepts, procedures, and processes related to the impact and effect that religion has on the behaviour of individuals in organisations. The book covers a wide range of topics, including personality and religion, human perception of religion, and work-related attitudes.
Автор: Kostelijk, Erik Название: The Influence of Values on Consumer Behaviour ISBN: 1138676470 ISBN-13(EAN): 9781138676473 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Reyes-Mercado Название: Eco-Innovations in Emerging Markets ISBN: 1137587415 ISBN-13(EAN): 9781137587411 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Througha comprehensive analysis of cognitive factors and eco-innovation attributes,this book provides an understanding into why and how renewable energytechnologies are adopted in an emerging market. Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area. Through the use of advancedstatistical techniques such as Partial Least Squares, the book presents empiricaldata and discusses the implications they pose for policy makers and corporatemanagers.
Автор: Lanzini, Pietro Название: Responsible citizens and sustainable consumer behaviour ISBN: 1138302775 ISBN-13(EAN): 9781138302778 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors.
Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated.
This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.
Автор: Muthu Название: Consumer Behaviour and Sustainable Fashion Consumption ISBN: 9811312648 ISBN-13(EAN): 9789811312649 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages.
Автор: Howaniec, Honorata Название: Corporate Social Responsibility and Marketing Ethics ISBN: 103232922X ISBN-13(EAN): 9781032329222 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.
Автор: Forbes, J. D. Название: The Consumer Interest (RLE Consumer Behaviour) ISBN: 1138838195 ISBN-13(EAN): 9781138838192 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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